- Shorter Subject Lines Up Engagement
Email Marketing Daily, Jess Nelson - Tuesday, October 20, 2015
Shorter subject lines directly correlate to an increase in open rates, accordi ...
- Native Mobile Ad Co. Uses $15M Funding To Develop Software
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Red Ventures, a marketing and sales company, announced a $15 million investme ...
- Instagram Is Top Pick For Social Marketers
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, October 20, 2015
While social marketing has reached a saturation point, shifting tastes are benefiti ...
- Teradata Updates Marketing Cloud; Acquires DMP FLXone
Email Marketing Daily, Jess Nelson - Monday, October 19, 2015
Teradata aims to make omnichannel effortless with an update of its marketi ...
- AdTheorent Brings Cross-Channel Attribution, Targeting To Automotive
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Ad tech company AdTheorent announced today that it will incorporate data fr ...
- Ansira Acquires SQ1, Promises Clients Better Marketing Performance
Real-Time Daily, Sara Guaglione - Monday, October 19, 2015
With the acquisition of SQ1, a digital marketing services and analytics agenc ...
- Self-Service Programmatic Platform For Advertisers On 'Any Budget'
Real-Time Daily, Sara Guaglione - Monday, October 19, 2015
Adadyn has announced the launch of its self-service programmatic platform for markete ...
- Mobile Marketers Can Expect Changes In CPA Rates In Q4
Mobile Marketing Daily, Ben Frederick - Thursday, October 15, 2015
Costs per action in mobile apps may increase this holiday season. ...
- Google's Spinoff Niantic Raises $20 Million, Expands Augmented Reality Gaming Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2015
Google, Nintendo, Pokemon Co., and other investors have infused $20 million ...
- Loyalty Powers Email Marketing ROI
Email Marketing Daily, Jess Nelson - Wednesday, October 14, 2015
Email marketers can learn three key lessons about loyalty programs from GameStop ...
- Digital Publishers Cite Need For Improved Cross-Device Visitor Tech, Real-Time Signals
Real-Time Daily, Sara Guaglione - Wednesday, October 14, 2015
Some 88% of digital publishers say they want better cross-device visitor identi ...
- Email Marketers Invest In Social Media Ads For Greater ROI
Email Marketing Daily, Jess Nelson - Monday, October 12, 2015
Marketers that use email in tandem with social sharing drive six tim ...
- Marketing Tech Spend To Hit $32B By 2018
Email Marketing Daily, Jess Nelson - Monday, October 12, 2015
Marketers are also capitalizing on opportunities with Big Data: It is estimat ...
- SendGrid Tries to Win Back Customers With Triggered Emails
Email Marketing Daily, Jess Nelson - Friday, October 9, 2015
SendGrid launched a new triggered email service Thursday that modifies messages bas ...
- Infor Updates Email Marketing Product; Allows Social Media Integration
Email Marketing Daily, Jess Nelson - Friday, October 9, 2015
Infor, a business cloud company, today unveiled Infor Omni-Channel Campaign Management, ...
- Winemaker Preps For PGA Events
Marketing Daily, Tanya Gazdik - Monday, October 12, 2015
The E&J Gallo winery is planning localized tournament support, including on-site wi ...
- Hearsay Social Unveils New Email Tool For Finance, Insurance Pros
Email Marketing Daily, Jess Nelson - Thursday, October 8, 2015
Hearsay Social, a technology provider, launched a new predictive email marketing soluti ...
- GoDaddy Unveils CASL Compliant Email Tool For SMBs In Canada
Email Marketing Daily, Jess Nelson - Wednesday, October 7, 2015
GoDaddy announced a product expansion Tuesday that includes new email marketing offerin ...
- Send Time Optimization Increases Email ROI
Email Marketing Daily, Jess Nelson - Wednesday, October 7, 2015
When is the best time for email marketers to send out message ...
- Vidyard Launches Personalized Video For Marketers
Email Marketing Daily, Jess Nelson - Thursday, October 8, 2015
Vidyard, a video and analytics marketing company, today announced the launch ...
- Marketers Come Up Short On Cross-Channel
Mobile Marketing Daily, Ben Frederick - Wednesday, October 7, 2015
Currently, only 27% of marketers are capable of measuring the user experien ...
- The Opposite Of Product Placement: Toyota's Unwanted ISIS Connection
Around the Net in Video, P.J. Bednarski - Wednesday, October 7, 2015
The United States Treasury Department reportedly wants to know how ISIS fighte ...
- For Boomers Make Sure Your Marketing Hits Home
MAD, Peter Hubbell - Tuesday, October 6, 2015
As more and more Baby Boomers prepare to retire they are shifti ...
- Adobe Unveils New Benchmark Tool
Email Marketing Daily, Jess Nelson - Monday, October 5, 2015
Adobe Campaign, Adobe Marketing Cloud's email marketing solution, will be unveiling ...
- LinkedIn Users Notified Of Class-Action Settlement
Email Marketing Daily, Jess Nelson - Monday, October 5, 2015
A lawsuit accuses LinkedIn of accessing customer email accounts without permission wi ...
- Weebly, MapJam Announce Personalized Maps, Optimize Geomarketing
Email Marketing Daily, Jess Nelson - Friday, October 2, 2015
MapJam, a San Francisco-based map publishing company, announced a partnership with Weebl ...
- Brands Integrate Video Into Email To Capitalize On Engagement
Email Marketing Daily, Jess Nelson - Friday, October 2, 2015
Video is being touted as a critical component for retailers for bo ...
- Subjectline.com Relaunches, Predictive Analytics Up B2B Marketing Efforts
Email Marketing Daily, Jess Nelson - Thursday, October 1, 2015
Worldata has re-launched SubjectLine.com, a predictive analytical tool in the marketing industr ...
- Get Personal: 5 Phases Of Travel Email Marketing ROI
Email Marketing Daily, Jess Nelson - Tuesday, September 29, 2015
Personalization and mobile optimization are key components to increasing email marketing R ...
- Retail Marketers Ill-Prepared For Holidays, Behind In Mobile Execution
Email Marketing Daily, Jess Nelson - Tuesday, September 29, 2015
Black Friday is eight weeks away and holiday marketing is in fu ...