- How To Avoid The Pitfalls Of B2B Brand Positioning
Online Spin, Cory Treffiletti - Wednesday, April 15, 2015
Positioning a B2B brand in today's age of cluttered technology start-ups c ...
- WPP Launches New Consultancy
MAD, Steve McClellan - Monday, April 13, 2015
The holding company said the new unit, Gain Theory, "combines WPP's intellectu ...
- Deconstructing The Market Of One
Online Spin, Gord Hotchkiss - Monday, April 13, 2015
"So, what are you doing now?" my old college friend asked, rig ...
- The Messy Part Of Marketing
Online Spin, Gord Hotchkiss - Tuesday, April 7, 2015
Marketing is hard. That's because marketing reflects real life -- and re ...
- Brands With Limited Data View Fail At Data-Driven Marketing
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2015
Capturing one complete view of the customer journey remains ridden with obstacle ...
- Y&R's David Sable Tells Mobile Conference It's Not A 'Mobile First' World
MAD, Steve McClellan - Tuesday, March 31, 2015
Sable, the Global CEO of WPP's global advertising network Y&R, told attende ...
- Unilever Hosts Competition For Startups
Marketing Daily, Tanya Gazdik - Wednesday, April 1, 2015
Unilever Foundry and Lions Innovations are partnering to search for marketing technolo ...
- Who Is To Blame When Your Dumb-Assed Idea Bombs?
Online Media Daily, George Simpson - Thursday, March 26, 2015
In a transparently desperate attempt to pander to social media's clickbait mentalit ...
- The Truth About Location-Based Mobile Advertising
Mobile Insider, Tim Jenkins - Thursday, March 26, 2015
Targeting by location alone does not negate the need for audience targetin ...
- How Today's Tech Changes The 4Ps Of Marketing
Mobile Marketing Daily, - Wednesday, March 25, 2015
Every year, screens get thinner, data gets faster, and the technology arou ...
- Everyday Health Acquires Cambridge BioMarketing
MAD, Larissa Faw - Monday, March 23, 2015
Everyday Health, provider of digital services for pharmaceutical companies, is acquiring Cambrid ...
- The Weather Channel Names Jaye CMO
MediaDailyNews, Wayne Friedman - Monday, March 23, 2015
Former Google executive David Jaye has been named chief marketing officer ...
- McDonald's Calls For Kids To Find Out More About Marketing
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2015
Young people should be given the opportunity to understand marketing, says McDonald ...
- MSG Co. Taps Otterman As CMO
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
Former NBCUniversal executive Sharon Otterman has been named executive vice president/chief marketi ...
- Know Your Sports Spokespeople -- And Exact Target Audience
TV Watch, Wayne Friedman - Monday, March 23, 2015
TV marketers have constant needs of fresh-faced athletes to connect with ne ...
- Your Next Email Strategy: Mapping The Customer Journey
Email Insider, Loren McDonald - Thursday, March 19, 2015
"Customer journey" is perhaps today's hottest marketing buzz phrase, but it h ...
- Lack of Data, Effective Marketing Hurt Brand Growth In Africa
MAD, Steve McClellan - Wednesday, March 18, 2015
That's according to new research from the World Federation of Advertisers, WPP ...
- Barclays' David Wheldon Is The New WFA President
MAD, Steve McClellan - Tuesday, March 17, 2015
The Barclays marketer has also served in senior roles at Vodafone a ...
- No, Seriously! This Agency Really Is Different From Every Other Agency!
Mediapsssst, Richard Whitman - Tuesday, March 17, 2015
So an SEO firm puts out a press release about how it ...
- Rosetta Teams With Adobe To Launch Nexus Engine
MAD, Larissa Faw - Tuesday, March 10, 2015
Rosetta is forming a partnership with Adobe to launch the Nexus Engin ...
- Nom Nom Nom: What Are You Letting Your Customers Binge On?
MediaDailyNews, Kevin Gosselin - Wednesday, March 11, 2015
In January, Dan Reimold, a college professor at Saint Joseph's in Philadelphi ...
- How To Hire The Right CMO
Online Spin, Cory Treffiletti - Tuesday, March 10, 2015
What does it take to hire a successful CMO in today's marketi ...
- How Activation Works In An Absolute-Value Market
Online Spin, Gord Hotchkiss - Tuesday, March 10, 2015
As I discussed last week, if I mention a brand to y ...
- R2integrated Acquires Silicon Valley Marketing Agency CatapultWorks
MAD, Larissa Faw - Friday, March 6, 2015
Baltimore-based r2i has backing from Japanese investment firm ORIX Mezzanine & Priva ...
- Are You Ready? One Third Of The Population Will Be Hispanic By 2050
MediaDailyNews, Karina Dobarro - Thursday, March 5, 2015
More marketers need to realize the gold mine they are sitting ...
- This 'Dematerialized Agency' Needs Scotty to Beam It Back to Earth
Mediapsssst, Richard Whitman - Wednesday, March 4, 2015
You know, if an advance alien race arrives on earth and learn ...
- Salesforce Reaches For Predictive Decisions In Marketing Cloud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2015
Salesforce moves into predictive analytics Thursday, releasing Marketing Cloud Predictive Decisions ...
- Marketing Is 'Dead,' Says Saatchi Boss
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
Marketing is dead. Strategy is dead. Management is dead. So says Kev ...
- How Hispanic Gen Z Will Change Everything
Engage:Hispanics, Jose Villa - Wednesday, March 4, 2015
As the tail end of millennials turn 21 and graduate from colleg ...
- Saatchi & Saatchi's Kevin Roberts Says Marketing Is Now All About Table Licking
Mediapsssst, Richard Whitman - Tuesday, March 3, 2015
According to Saatch & Saatchi Worldwide CEO Kevin -- aka Mr. Lovemar ...