- Some Airlines Are Encouraging Video Streaming
Around the Net in Video, P.J. Bednarski - Thursday, June 4, 2015
Without much notice, some airlines, including Delta, Alaska Airlines, United and Southwe ...
- The "If & Then" Algorithm In Marketing
MAD, Doug Ryan - Tuesday, June 2, 2015
The most dramatic advances in human development over the past century c ...
- Discovering The 'Me' Generation
Email Insider, David Baker - Monday, June 1, 2015
Consumers are becoming more and more comfortable sharing information in exchange f ...
- U.S. Publisher Coalitions Get Scale With Their Titles
Mobile Marketing Daily, - Friday, May 29, 2015
Multi-title publishers and media companies have heavily invested to stay ahead ...
- Email As Discovery Tool? Try It, You'll Like It!
Email Insider Europe, Loren McDonald - Thursday, May 21, 2015
A successful shopping experience isn't just one where you find exactly wh ...
- This Consultant Argues CMOs, Not CFOs and COOs Should Rise to the Office of CEO
Mediapsssst, Richard Whitman - Thursday, May 21, 2015
He says if only Marketing could do its job perfectly, it wou ...
- Making Good Mobile Investments
Mobile Marketing Daily, Emily Del Greco - Friday, May 22, 2015
In examining mobile advertising leaders, there are a few commonalities among th ...
- WPP Launches ESP, A New Sports Rights Agency
MAD, Steve McClellan - Monday, May 18, 2015
ESP will work with sports teams, leagues, federations and other sports entiti ...
- 6 Strategies To Drive High Quality Installs
Mobile Marketing Daily, Shannon Jessup - Friday, May 15, 2015
Most app developers today have shifted their focus to quality over quantit ...
- Percolate Raises $40M, Expands Workforce, Global Reach
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 14, 2015
Social marketing firm Percolate has secured another $40 million in Series ...
- Dentsu Agrees To Buy One-Third Stake In Sports Agency Athletes First
MAD, Steve McClellan - Wednesday, May 13, 2015
The Tokyo-based holding company agreed to pay $16.5 million for the sta ...
- Rosetta Hires Jon Winsell As New SVP of Strategy
MAD, Larissa Faw - Wednesday, May 13, 2015
The new position underscores the agency's focus on strategic planning. Rosetta ...
- Magnetic, TripleLift Partner For Intent-Based Native Ads
MediaDailyNews, Erik Sass - Tuesday, May 12, 2015
Advertising retargeting firm Magnetic, which draws on browser and search histories ...
- How Marketers Can Adjust To Google's Mobile Algorithm
Mobile Marketing Daily, Krista LaRiviere - Wednesday, May 13, 2015
Whether you'll be affected significantly or just a little over the ne ...
- IAB Launches Data Program To Aid Digital, Marketing Execs
MediaDailyNews, Gavin O'Malley - Monday, May 11, 2015
From social engagement to geo-tracking, the Interactive Advertising Bureau is offering ...
- Screw Content Marketing. This Agency Says It's All About Contest Marketing
Mediapsssst, Richard Whitman - Thursday, May 7, 2015
Contest Marketing? Yeah, apparently, it's a thing. I'm not surprised, of cours ...
- Marketing On Demand
Mobile Insider, Melinda Krueger - Thursday, May 7, 2015
Our biggest challenge as marketers is scaling our programs for the unengage ...
- Twitter Puts CFO In Charge Of Marketing
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, May 6, 2015
At least for the moment, Twitter has reportedly put its marketing departme ...
- Reddit Adding Original Video Unit
Around the Net in Video, Gavin O'Malley - Wednesday, May 6, 2015
Expanding its original content efforts, Reddit is launching a video division. Monetizati ...
- Eddie Bauer Taps Former Y&R, Leo Burnett, Saatchi Exec As Creative Director
Mediapsssst, Richard Whitman - Sunday, May 3, 2015
The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as i ...
- Meet 4 Interesting Start-ups From NY Tech Day
Mobile Marketing Daily, Andy Maskin - Thursday, April 30, 2015
At NY Tech Day, billed as the world's largest tech event, t ...
- Acquisition Marketing: Then And Now
Search & Performance Marketing Daily, Matthew Conlin - Thursday, April 30, 2015
Customer acquisition has long been cited as one of the very t ...
- Selling The $199 App: It Takes A Story
Show Daily, Tanya Gazdik - Monday, April 27, 2015
All of us are here because we are trying to create valu ...
- Healthcare Exec Draws 'FreshBlood' With New Creative Shop
MAD, Larissa Faw - Tuesday, April 21, 2015
Aimed at biopharma, medical device developers, digital health pioneers and health ca ...
- HSN Taps Aylward As CMO
MediaDailyNews, Wayne Friedman - Tuesday, April 21, 2015
HSN, the cable TV network-based retailer, has as a new senior marketi ...
- Why 'Star Wars: The Force Awakens' Needs Zero Marketing
Online Spin, Cory Treffiletti - Tuesday, April 21, 2015
Last week was a special one in the history of being ...
- The Secret of Successful Marketing Lies In Split Seconds
Online Spin, Gord Hotchkiss - Monday, April 20, 2015
The other day, I was having lunch in a deli. I w ...
- Connective Media Turns Sports Into A Global Commodity
MediaDailyNews, Michael Pfahl - Friday, April 17, 2015
For generations, a sport's popularity has revolved around television rights and acces ...
- The 2015 Marketing Hall of Fame Will be Held at JWT
Mediapsssst, Richard Whitman - Thursday, April 16, 2015
The New York American Marketing Association will hold its 2015 Marketing Ha ...
- Hey, Advertisers, You're Asking The Wrong Question
Online Spin, Kaila Colbin - Friday, April 17, 2015
"I can't tell you how many times a corporate client will s ...