Relaunches, Predictive Analytics Up B2B Marketing Efforts

Worldata has re-launched, a predictive analytical tool in the marketing industry. is a complimentary email marketing technology that “provides marketing-related suggestions that are based on 3 billion+ email messages checked,” states Jay Schwedelson, president and CEO of Worldata. The company claims to scan for over 800 rules and issues that could impact open rates and deliverability.

B2B marketing executives who implement predictive analytics into their marketing campaigns are twice as likely to meet marketing goals and beat revenue growth targets by at least 10%, per a Forrester Consulting and Radius study released today.

61% of respondents had already implemented or were expanding their predictive marketing analytics systems, while 37% expressed interest in doing so. Only 2% of marketers said they were not interested in implementing predictive marketing analytics systems. 

The benefits of implementation include optimizing marketing to reach the right buyers, identifying new customer opportunities, and understanding why and how customers buy, according to Forrester.



Improving conversion rates, accelerating the sales cycle and improving marketing and sales alignment were the top three objectives for investing in predictive marketing, reports a Demand Gen Report study.

Predictive analytics is the 11th ranked technology tool in terms of importance, according to a September 2015 Spear Marketing Group survey. Only 21% of respondents stated they thought it would deliver ROI today, but 37% believe predictive analytics could be important in the future.

North America’s predictive analytics market was valued at $761.3 million and is expected to reach $2.2 billion by 2019, per a July 2015 Research and Markets report.

Europe’s predictive analytics market was valued at $670.5 million in 2014 and is expected to grow at a CAGR of 25.7% from 2015 to 2020, according to MicroMarketMonitor.



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