- Credit Card Direct Mail Hits 25-Month Low
Marketing Daily, Tanya Gazdik - Tuesday, June 12, 2012
The marketers for credit card issuers are tentative due to continued econom ...
- Mobile Marketing Shifts From Content To Consumer
Online Media Daily, Mark Walsh - Wednesday, June 13, 2012
Mobile marketers are increasingly targeting ads by audience rather than content, leveragi ...
- Social Business Important And Becoming More Important
Research Brief, Jack Loechner - Wednesday, June 13, 2012
According to a new study from MIT/Sloan and Deloitte, the 2012 Soci ...
- Adam Grossman Back In Boston With Sox
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
Adam Grossman is back at the BoSox as SVP of marketing a ...
- Brands With White Hats
Media Magazine, Carrie Cummings - Wednesday, June 6, 2012
In January, the world turned into their pearl-clutching grandmothers when NPR's Th ...
- IFC, Fallon Create Marketing Campaigns For New Shows
MediaDailyNews, Fern Siegel - Thursday, June 7, 2012
IFC and its agency, Fallon Minneapolis, have designed two offbeat marketing campaig ...
- Gray To VP, Global Marketing, Quartz
Online Media Daily, Fern Siegel - Thursday, June 7, 2012
Atlantic Media Company tapped Taylor Gray as vice president of global marketi ...
- NHL Network Lets Fans 'Hold' Stanley Cup
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
An augmented reality-based, brand activation campaign for the NHLNetwork, New York, le ...
- History Channel Sells Real Ice To Tout IRT
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The History Channel is selling real ice. The co-branded packages of i ...
- Skinnygirl Launches Interactive TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
In the latest twist on its new "Drink Like a Lady" campaig ...
- MediaCom Hires Fierman As Global CMO
MediaDailyNews, Steve McClellan - Tuesday, June 5, 2012
MediaCom, the WPP media agency, has appointed Stephanie Fierman as its fir ...
- Marketers Need To Define Mothers In Broader Terms
MediaDailyNews, Mike Bloxham - Wednesday, June 6, 2012
To always and only talk to moms as moms misses the poin ...
- DoubleClick Reaches For Total Online Advertising Funnel
Online Media Daily, Laurie Sullivan - Tuesday, June 5, 2012
Google has stepped up efforts to re-engineer systems that plan, buy, se ...
- Blue Calypso Taps Ogle As New Chairman/CEO
Online Media Daily, Mark Walsh - Wednesday, June 6, 2012
Digital marketing company Blue Calypso has named former Motorola Mobility Chief Marketi ...
- Church's Chicken Names Crews EVP, CMO
Marketing Daily, Karlene Lukovitz - Monday, June 4, 2012
Robert Crews has been named EVP and CMO of Church's Chicken, reporti ...
- P&G Re-Charges "Everyday" Program
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
P&G's "everyday" marketing program that wraps tips and, special offers and sampl ...
- ROI Important For National Brands At Local Ad Level
Research Brief, Jack Loechner - Tuesday, June 5, 2012
The Marketing team at Balihoo recently concluded a study of marketing professiona ...
- Women More Likely To 'Cheat' Financially
Marketing Daily, Tanya Gazdik - Thursday, May 31, 2012
Gender makes a difference when it comes to financial "infidelity," according ...
- Consumers' Web Experience On Upswing
Marketing Daily, Tanya Gazdik - Thursday, May 31, 2012
Consumers are having more favorable Web site experiences, according to a large-sca ...
- Wild Turkey Partners With Troops-Support Nonprofit
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Wild Turkey Bourbon has formed a multi-faceted partnership with Operation Once ...
- Salesforce.com Expected To Buy Buddy Media, Ups Social Marketing Muscle
Online Media Daily, Gavin O'Malley - Wednesday, May 30, 2012
Amid broad consolidation in the social marketing space, Salesforce.com is reportedly closi ...
- KBM Acquires Predictys, Expands Data-Based Marketing
Online Media Daily, Gavin O'Malley - Tuesday, May 29, 2012
Expanding its global footprint, KBM Group, Young & Rubicam Group's database marketi ...
- Facebook's Missing Data For Marketers
Online Media Daily, Ezra Doty - Tuesday, May 29, 2012
With 900 million users generating billions of monthly page views, it ...
- United Airlines Launches Photo Contest With Nonprofit
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
United Airlines and Amigos de las Americas (AMIGOS) are launching the 8 ...
- Capri Sun: Big Pouch, Big Facebook Effort
Marketing Daily, Karlene Lukovitz - Thursday, May 24, 2012
Kraft Foods' Capri Sun is using an ambitious Facebook campaign to int ...
- Uncovering Affiliate Marketing Top 10 Cookie Stuffers
SearchBlog, Laurie Sullivan - Friday, May 25, 2012
Convertro, a cross-channel marketing and optimization company, plans to publish a whi ...
- Pfizer Launches Lipitor Mobile App
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
Pfizer Inc. is launching an app tied to its Lipitor prescription medicatio ...
- Time, Inc Taps Russo For Integrated Marketing Director
MediaDailyNews, Fern Siegel - Wednesday, May 23, 2012
Nick Russo has joined Time Inc. Branded Solutions as director of integrat ...
- Amtrak Invites Train Stories For Contest
Marketing Daily, Tanya Gazdik - Tuesday, May 22, 2012
In honor of the fifth anniversary of National Train Day, Amtrak ...
- Odwalla Sponsors Gardenista.com Launch
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
As part of its new "Goodness Grows Here" campaign, Odwalla is t ...