- CEOs Distrust Marketing Depts., Cite Financial Disconnects
MediaDailyNews, Steve McClellan - Wednesday, July 11, 2012
While chief executives rely on and value the work of their CF ...
- Chevrolet Takes 'Risky' Out Of Business
Marketing Daily, Karl Greenberg - Tuesday, July 10, 2012
Chevy Confidence covers all the 2012 or 2013 model-year vehicles. In essenc ...
- Expedia Campaign Features Real Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 10, 2012
Travel planning Web site Expedia is launching a brand campaign that featur ...
- Sometimes You Preach To The Choir
MediaDailyNews, Mike Bloxham - Wednesday, July 11, 2012
It's important for marketers to target people that are already in the ...
- Kantar Gains Control Of Press Index
MediaDailyNews, Steve McClellan - Tuesday, July 10, 2012
Kantar, WPP's market research operation, has entered into "binding agreements" to acqui ...
- UM Taps Kiernan As Global CMO
MediaDailyNews, Steve McClellan - Tuesday, July 10, 2012
UM, the Interpublic Group media agency, has hired Eileen Kiernan to fi ...
- NPD: Millennials Driving Greater Use Of Recipes
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Forty-two percent of U.S. households used recipes once a week or mo ...
- US Airways Launches DC Promo
Marketing Daily, Tanya Gazdik - Sunday, July 8, 2012
US Airways will celebrate new service at Washington, D.C.'s Reagan National Airpo ...
- WFA Offers Companies Procurement Tool
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
The World Federation of Advertisers (WFA) is offering companies a new benchmarki ...
- BBVA Compass Assists Wildfire Victims
Marketing Daily, Tanya Gazdik - Tuesday, July 3, 2012
BBVA Compass is donating money and launching programs to help victims ...
- American Airlines, Qantas, Partner
Marketing Daily, Tanya Gazdik - Tuesday, July 3, 2012
American Airlines AAdvantage members can now book award travel via AA.com ...
- Kaplan Punts To The Hub As CMO
MediaDailyNews, Wayne Friedman - Tuesday, July 3, 2012
Cable kids network The Hub has a new chief marketing officer: Ex-N ...
- Mobile Platform Fiksu Raises $10M To Expand Globally
Online Media Daily, Mark Walsh - Tuesday, July 3, 2012
Mobile app marketing firm Fiksu has secured $10 million in a seco ...
- GlaxoSmithKline Settles Fraud Case For $3 Billion
Marketing Daily, Tanya Gazdik - Monday, July 2, 2012
GlaxoSmithKline has reached an agreement with the U.S. Government and multiple stat ...
- Ford Launches New Escape Ads, Web Tool
Marketing Daily, Karl Greenberg - Monday, July 2, 2012
Ford is launching new ads for its Escape compact crossover, under i ...
- Nominate OMMA All Stars
Online Media Daily, Sarah Mahoney - Monday, July 2, 2012
Do you know an OMMA Online All Star? If you know ...
- Mobile Marketing Adoption Slow But Sure
Research Brief, Jack Loechner - Tuesday, July 3, 2012
According to a new StrongMail survey conducted in conjunction with Zoomerang fr ...
- JetBlue, Emirates Partner For Frequent Flyer Promo
Marketing Daily, Tanya Gazdik - Sunday, July 1, 2012
Starting July 1, members of JetBlue's customer loyalty program TrueBlue will ...
- New Slogan For National Hot Dog Month
Marketing Daily, Karl Greenberg - Friday, June 29, 2012
To celebrate the start of July's National Hot Dog Month, the Nation ...
- Nissan Backs Canada Day With 3D Shows
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Nissan is premier sponsor of Canada Day fireworks in Halifax, Ottawa, Toron ...
- IPG Launches Advantage International, Sports Marketing Shop
MediaDailyNews, Steve McClellan - Thursday, June 28, 2012
Interpublic Group has launched a new sports marketing agency called Advantage Internation ...
- McKinney To Director, Platform Strategy, 24/7
Online Media Daily, Fern Siegel - Thursday, June 28, 2012
24/7 Media, WPP's marketing technology company, promoted Dan McKinney to director ...
- Ad Industry M&A Investors Spend $32 Bil, Digital Soars
Online Media Daily, Laurie Sullivan - Thursday, June 28, 2012
There's no shortage of money for companies innovating in the marketing a ...
- Tablets Change Shopping, Media Habits
Online Media Daily, Mark Walsh - Thursday, June 28, 2012
Mobile ad network InMobi and Mobext, the mobile marketing arm of Hav ...
- Prepaid Card Industry On The Rise
Marketing Daily, Tanya Gazdik - Thursday, June 28, 2012
Prepaid credit card payment volume will rise 22.4% in 2012 to $247 ...
- Americans Are Auto-Patriotic Around July 4
Marketing Daily, Karl Greenberg - Wednesday, June 27, 2012
Americans are especially patriotic around the 4th of July, but who kn ...
- Snapple Sweeps Extends 'Got Talent' Sponsorship
Marketing Daily, Karlene Lukovitz - Wednesday, June 27, 2012
Snapple, the official beverage sponsor of NBC's "America's Got Talent" show, h ...
- Lexus Official Vehicle Of U.S. Women's Open
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Lexus will be the "official vehicle" of the 2012 U.S. Women's Op ...
- Thom Beers Taps Billings To VP, Integrated Marketing
MediaDailyNews, David Goetzl - Wednesday, June 27, 2012
Thom Beers' production outfit has tapped an executive to focus on integrati ...
- Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales
Online Media Daily, Laurie Sullivan - Thursday, June 28, 2012
Marin Software has formed a partnership with RevTrax to connect online paid-sear ...