Tag results for "marketing"
- Mountain Dew In Big 'Dark Knight' CampaignPepsiCo's Mountain Dew is "dew-ing" it up big with a multi-pronged campai ...
- Consumers Favor Watching Video Programming On TVDespite the increasing number of options available to consumers, they're still watchi ...
- Moto Guzzi Social Site Reaches New RidersPiaggio's motorcycle brand Moto Guzzi USA is moving into high gear wi ...
- GM Slams Brakes On Facebook AdvertisingGeneral Motors' decision to pull its advertising on Facebook comes as ...
- GM Slams Brakes On Facebook Advertising General Motors' decision to pull its advertising on Facebook comes as ...
- Skechers To Pay $40M to Settle FTC Ad Claims ComplaintSkechers USA, Inc. has agreed to pay $40 million to settle Feder ...
- Everybody's Weighing In On 'The Weight Of The Nation'There seems to be a general consensus that Americans eat too mu ...
- Google's Tim Reis Reveals 'Mobile Playbook'Marketers have to define their value proposition by figuring out what custome ...
- Moto Guzzi Launches Style-Centered SitePiaggio's Moto Guzzi USA motorcycle brand has launched a new "Moto Guz ...
- Soft Drinks Push Back At Obesity-Related PressuresThe American Beverage Association (ABA) and members Coca-Cola Co. and PepsiCo a ...
- Research Connects Online, Offline MarketingHow does online marketing translate to in-store purchases? Well, for CPG brand ...
- Virgin Airlines Team For CampaignVirgin America, Virgin Atlantic and Virgin Australia are teaming up for t ...
- PepsiCo Continues Global Marketing Structure ReorgReflecting PepsiCo's aggressive transition to a global, as opposed to multiregional, marketi ...
- Improved Sales Help Put Burger King In the BlackLong-struggling Burger King is making turnaround progress. ...
- McDonald's' Blogger Practices Draw Press ScrutinyMcDonald's' blogger perks are drawing increasing attention, at least from the pr ...
- Mike's Launches Multimillion-Dollar Effort"What I love about this partnership with LivingSocial is that it combin ...
- Eight O'Clock Coffee Launches Video CampaignEight O'Clock has launched a digital campaign centered around a video th ...
- Mindshare: Tech Stuff Not High On Mother's Day Wish ListThe digital age may be upon us, but don't even think abo ...
- 'Oprah' Media Buyer Promo: Smart Car Is PrizeStarting May 14, O, The Oprah Magazine is launching a "What's Yo ...
- Analyst: DraftFCB Becoming IPG 'Concern'An industry analyst suggested Friday that DraftFCB is becoming a trouble sp ...
- Pepsi Inks Deal With Michael Jackson's Estate PepsiCo's new global "Live For Now" marketing blitz will include creative usi ...
- Caribou Launches Sparkling Teas, Facebook ContestCaribou Coffee will launch six sparkling tea drinks in all of i ...
- Elders Named SVP, East Coast Sales For AOLFresh off its first "upfront," AOL has named Brad Elders as seni ...
- Buddy Media Launches BuyBuddy Social Ad ServiceOn Tuesday, Buddy Media formally announced the rebrand of the Brighter Optio ...
- Email Drives Social Media, Insiders Predict 'Huge Future'CAPTIVA ISLAND, Fla. -- A top executive at email service provider WhatCoun ...
- Power: Ace Hardware Top Home Improvement Retailer Ace Hardware ranked highest in customer satisfaction among home improvement retailers f ...
- California Walnuts Issues Facebook Health ChallengeCalifornia Walnuts is running a Facebook contest to promote walnuts' health benefi ...
- Hershey Launching Low-Fat ChocolateHershey announced that it's launching Hershey's Simple Pleasures, positioned as being "smoo ...
- AccuWeather, Amobee Team On Mobile AdvertisingAccuWeather has struck a partnership with Amobee to use its mobile platfo ...
- Report: Food-Allergy Market's Only Begun To GrowThe global market for food allergy/intolerance products will continue to explode, reachi ...
