- Lexus Official Vehicle Of U.S. Women's Open
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Lexus will be the "official vehicle" of the 2012 U.S. Women's Op ...
- Thom Beers Taps Billings To VP, Integrated Marketing
MediaDailyNews, David Goetzl - Wednesday, June 27, 2012
Thom Beers' production outfit has tapped an executive to focus on integrati ...
- Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales
Online Media Daily, Laurie Sullivan - Thursday, June 28, 2012
Marin Software has formed a partnership with RevTrax to connect online paid-sear ...
- Tumi Expands Offerings To Pets
Marketing Daily, Tanya Gazdik - Wednesday, June 27, 2012
Upscale travel, business and lifestyle accessories company Tumi is expanding its li ...
- Alleged Click Fraud Prompts Panera To Pull Ads
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
Panera Bread pulled its advertising from SheKnows.com after two of the site ...
- Empathy - The Marketers' Secret Weapon
MediaDailyNews, Mike Bloxham - Wednesday, June 27, 2012
The ability to empathize underpins great advertising and marketing. It's the willingne ...
- Vibrant Hires Haskin As VP Marketing
Raw, Karl Greenberg - Wednesday, June 27, 2012
Vibrant Media has hired John Haskin as VP Marketing. Haskin, to ...
- GEICO Advertising Soars To $1 Billion
Marketing Daily, Tanya Gazdik - Tuesday, June 26, 2012
GEICO Corp. topped all property and casualty writers in terms of advertisi ...
- Breakfast Choice Motivators Differ By Age, Sex
Marketing Daily, Karlene Lukovitz - Monday, June 25, 2012
Breakfast choices are driven by somewhat different motivations among men and wome ...
- Country Stars Back Purina Dog Chow
Marketing Daily, Tanya Gazdik - Sunday, June 24, 2012
Grammy-nominated country duo Thompson Square is teaming up with Purina Dog Ch ...
- Jiffy Lube Tells Drivers 'Leave Worry Behind'
Marketing Daily, Tanya Gazdik - Thursday, June 21, 2012
Jiffy Lube is launching the first franchisee-funded national ad campaign in mo ...
- IBM: Mobile, Social Pose Biggest Hurdles For Marketers
Online Media Daily, Mark Walsh - Thursday, June 21, 2012
More than a third (34%) of companies say they plan to laun ...
- Arizona Launches Interactive Summer Campaign
Marketing Daily, Tanya Gazdik - Wednesday, June 20, 2012
The Arizona Office of Tourism is launching a summer ad campaign th ...
- 'Choose Tallahassee' Focuses On Retiring Boomers
Marketing Daily, Tanya Gazdik - Wednesday, June 20, 2012
"Choose Tallahassee," a group of local community and business leaders from t ...
- Airwalk To Make N.Y. Skate Documentary
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
Airwalk, a youth-focused skate gear and lifestyle apparel brand has teamed upwithBrooklyn-bas ...
- Speaking in Tongues
Media Magazine, Sarah Mahoney - Wednesday, June 6, 2012
By now, Orabrush has become something of a digital legend. The produ ...
- Digitas, CP+B Awarded Grand Prix Lion For Direct Marketing
MediaDailyNews, Steve McClellan - Wednesday, June 20, 2012
Publicis Groupe's Digitas and MDC Partners' Crispin Porter + Bogusky were joint ...
- Huggies Enlists Mexican TV Star For Campaign
Marketing Daily, Tanya Gazdik - Tuesday, June 19, 2012
Huggies is targeting Hispanic parents with a campaign featuring Mexican TV personali ...
- How Gary Loveman Turned Caesars Into An Economics Lab
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 18, 2012
Improving the return on investment from campaigns means considering the price ...
- GE, Cinelan Team For Film Project Run Cross-Platform
Online Media Daily, Gavin O'Malley - Friday, June 15, 2012
Beginning July 9, Cinetic Rights Management, GE and Cinelan plan to expa ...
- Syncapse To Buy Clickable, Up Ad Management Services
Online Media Daily, Gavin O'Malley - Thursday, June 14, 2012
The social-media marketing space is consolidating fast. Syncapse has agreed to b ...
- Marketing as 3D Chess
Media Magazine, Dan Neely - Wednesday, June 6, 2012
Winning companies today are defined not just by their product and servi ...
- Credit Card Direct Mail Hits 25-Month Low
Marketing Daily, Tanya Gazdik - Tuesday, June 12, 2012
The marketers for credit card issuers are tentative due to continued econom ...
- Mobile Marketing Shifts From Content To Consumer
Online Media Daily, Mark Walsh - Wednesday, June 13, 2012
Mobile marketers are increasingly targeting ads by audience rather than content, leveragi ...
- Social Business Important And Becoming More Important
Research Brief, Jack Loechner - Wednesday, June 13, 2012
According to a new study from MIT/Sloan and Deloitte, the 2012 Soci ...
- Adam Grossman Back In Boston With Sox
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
Adam Grossman is back at the BoSox as SVP of marketing a ...
- Brands With White Hats
Media Magazine, Carrie Cummings - Wednesday, June 6, 2012
In January, the world turned into their pearl-clutching grandmothers when NPR's Th ...
- IFC, Fallon Create Marketing Campaigns For New Shows
MediaDailyNews, Fern Siegel - Thursday, June 7, 2012
IFC and its agency, Fallon Minneapolis, have designed two offbeat marketing campaig ...
- Gray To VP, Global Marketing, Quartz
Online Media Daily, Fern Siegel - Thursday, June 7, 2012
Atlantic Media Company tapped Taylor Gray as vice president of global marketi ...
- NHL Network Lets Fans 'Hold' Stanley Cup
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
An augmented reality-based, brand activation campaign for the NHLNetwork, New York, le ...