- History Channel Sells Real Ice To Tout IRT
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The History Channel is selling real ice. The co-branded packages of i ...
- Skinnygirl Launches Interactive TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
In the latest twist on its new "Drink Like a Lady" campaig ...
- MediaCom Hires Fierman As Global CMO
MediaDailyNews, Steve McClellan - Tuesday, June 5, 2012
MediaCom, the WPP media agency, has appointed Stephanie Fierman as its fir ...
- Marketers Need To Define Mothers In Broader Terms
MediaDailyNews, Mike Bloxham - Wednesday, June 6, 2012
To always and only talk to moms as moms misses the poin ...
- DoubleClick Reaches For Total Online Advertising Funnel
Online Media Daily, Laurie Sullivan - Tuesday, June 5, 2012
Google has stepped up efforts to re-engineer systems that plan, buy, se ...
- Blue Calypso Taps Ogle As New Chairman/CEO
Online Media Daily, Mark Walsh - Wednesday, June 6, 2012
Digital marketing company Blue Calypso has named former Motorola Mobility Chief Marketi ...
- Church's Chicken Names Crews EVP, CMO
Marketing Daily, Karlene Lukovitz - Monday, June 4, 2012
Robert Crews has been named EVP and CMO of Church's Chicken, reporti ...
- P&G Re-Charges "Everyday" Program
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
P&G's "everyday" marketing program that wraps tips and, special offers and sampl ...
- ROI Important For National Brands At Local Ad Level
Research Brief, Jack Loechner - Tuesday, June 5, 2012
The Marketing team at Balihoo recently concluded a study of marketing professiona ...
- Women More Likely To 'Cheat' Financially
Marketing Daily, Tanya Gazdik - Thursday, May 31, 2012
Gender makes a difference when it comes to financial "infidelity," according ...
- Consumers' Web Experience On Upswing
Marketing Daily, Tanya Gazdik - Thursday, May 31, 2012
Consumers are having more favorable Web site experiences, according to a large-sca ...
- Wild Turkey Partners With Troops-Support Nonprofit
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Wild Turkey Bourbon has formed a multi-faceted partnership with Operation Once ...
- Salesforce.com Expected To Buy Buddy Media, Ups Social Marketing Muscle
Online Media Daily, Gavin O'Malley - Wednesday, May 30, 2012
Amid broad consolidation in the social marketing space, Salesforce.com is reportedly closi ...
- KBM Acquires Predictys, Expands Data-Based Marketing
Online Media Daily, Gavin O'Malley - Tuesday, May 29, 2012
Expanding its global footprint, KBM Group, Young & Rubicam Group's database marketi ...
- Facebook's Missing Data For Marketers
Online Media Daily, Ezra Doty - Tuesday, May 29, 2012
With 900 million users generating billions of monthly page views, it ...
- United Airlines Launches Photo Contest With Nonprofit
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
United Airlines and Amigos de las Americas (AMIGOS) are launching the 8 ...
- Capri Sun: Big Pouch, Big Facebook Effort
Marketing Daily, Karlene Lukovitz - Thursday, May 24, 2012
Kraft Foods' Capri Sun is using an ambitious Facebook campaign to int ...
- Uncovering Affiliate Marketing Top 10 Cookie Stuffers
SearchBlog, Laurie Sullivan - Friday, May 25, 2012
Convertro, a cross-channel marketing and optimization company, plans to publish a whi ...
- Pfizer Launches Lipitor Mobile App
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
Pfizer Inc. is launching an app tied to its Lipitor prescription medicatio ...
- Time, Inc Taps Russo For Integrated Marketing Director
MediaDailyNews, Fern Siegel - Wednesday, May 23, 2012
Nick Russo has joined Time Inc. Branded Solutions as director of integrat ...
- Amtrak Invites Train Stories For Contest
Marketing Daily, Tanya Gazdik - Tuesday, May 22, 2012
In honor of the fifth anniversary of National Train Day, Amtrak ...
- Odwalla Sponsors Gardenista.com Launch
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
As part of its new "Goodness Grows Here" campaign, Odwalla is t ...
- Mobile Marketing Small But Growing
Online Media Daily, Mark Walsh - Tuesday, May 22, 2012
A new survey of more than 800 business executives indicates many a ...
- Barneys New York Revamps Web Site
Marketing Daily, Tanya Gazdik - Tuesday, May 22, 2012
The new Barneys New York Web site allows customers to share the ...
- Big Changes At GM Marketing
Marketing Daily, Karl Greenberg - Friday, May 18, 2012
General Motors North America isn't just making marketing strategy shifts (no Faceboo ...
- Pinterest Is Turning Out Brand Advocates
Online Media Daily, Christina Mannarino - Monday, May 21, 2012
Pinterest users spent an average 89 minutes on the site in Januar ...
- More Brits Reading Marketing Emails On Phones
Around the Net In OMD Europe, Tanya Gazdik - Friday, May 18, 2012
The increasing impact of smartphones on how consumers interact with companies looki ...
- Bud Light Drawing Millennial Buzz
Marketing Daily, Karlene Lukovitz - Friday, May 18, 2012
Bud Light is generating positive social/online buzz among Millennials, according to rece ...
- Why Gen Y Loves Moosejaw's Marketing Madness
Marketing Daily, Sarah Mahoney - Friday, May 18, 2012
At outdoor retailer Moosejaw, marketing madness is taken pretty seriously. Gary Wohlfeil ...
- For Brand Extensions: Like With Like
Marketing Daily, Karl Greenberg - Friday, May 18, 2012
When it comes to getting consumers to consider buying a product th ...