- Soft Drinks Push Back At Obesity-Related Pressures
Marketing Daily, Karlene Lukovitz - Saturday, May 12, 2012
The American Beverage Association (ABA) and members Coca-Cola Co. and PepsiCo a ...
- Research Connects Online, Offline Marketing
Online Media Daily, Gavin O'Malley - Friday, May 11, 2012
How does online marketing translate to in-store purchases? Well, for CPG brand ...
- Virgin Airlines Team For Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 10, 2012
Virgin America, Virgin Atlantic and Virgin Australia are teaming up for t ...
- PepsiCo Continues Global Marketing Structure Reorg
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2012
Reflecting PepsiCo's aggressive transition to a global, as opposed to multiregional, marketi ...
- Improved Sales Help Put Burger King In the Black
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2012
Long-struggling Burger King is making turnaround progress. ...
- McDonald's' Blogger Practices Draw Press Scrutiny
Marketing: Sports, Karlene Lukovitz - Wednesday, May 9, 2012
McDonald's' blogger perks are drawing increasing attention, at least from the pr ...
- Mike's Launches Multimillion-Dollar Effort
Marketing Daily, Tanya Gazdik - Wednesday, May 9, 2012
"What I love about this partnership with LivingSocial is that it combin ...
- Eight O'Clock Coffee Launches Video Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
Eight O'Clock has launched a digital campaign centered around a video th ...
- Mindshare: Tech Stuff Not High On Mother's Day Wish List
MediaDailyNews, Steve McClellan - Tuesday, May 8, 2012
The digital age may be upon us, but don't even think abo ...
- 'Oprah' Media Buyer Promo: Smart Car Is Prize
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2012
Starting May 14, O, The Oprah Magazine is launching a "What's Yo ...
- Analyst: DraftFCB Becoming IPG 'Concern'
MediaDailyNews, David Goetzl - Friday, May 4, 2012
An industry analyst suggested Friday that DraftFCB is becoming a trouble sp ...
- Pepsi Inks Deal With Michael Jackson's Estate
Marketing Daily, Karlene Lukovitz - Thursday, May 3, 2012
PepsiCo's new global "Live For Now" marketing blitz will include creative usi ...
- Caribou Launches Sparkling Teas, Facebook Contest
Marketing Daily, Karlene Lukovitz - Wednesday, May 2, 2012
Caribou Coffee will launch six sparkling tea drinks in all of i ...
- Elders Named SVP, East Coast Sales For AOL
Online Media Daily, Gavin O'Malley - Wednesday, May 2, 2012
Fresh off its first "upfront," AOL has named Brad Elders as seni ...
- Buddy Media Launches BuyBuddy Social Ad Service
Online Media Daily, Mark Walsh - Tuesday, May 1, 2012
On Tuesday, Buddy Media formally announced the rebrand of the Brighter Optio ...
- Email Drives Social Media, Insiders Predict 'Huge Future'
Online Media Daily, David Goetzl - Thursday, April 26, 2012
CAPTIVA ISLAND, Fla. -- A top executive at email service provider WhatCoun ...
- Power: Ace Hardware Top Home Improvement Retailer
Marketing Daily, Tanya Gazdik - Wednesday, April 25, 2012
Ace Hardware ranked highest in customer satisfaction among home improvement retailers f ...
- California Walnuts Issues Facebook Health Challenge
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
California Walnuts is running a Facebook contest to promote walnuts' health benefi ...
- Hershey Launching Low-Fat Chocolate
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2012
Hershey announced that it's launching Hershey's Simple Pleasures, positioned as being "smoo ...
- AccuWeather, Amobee Team On Mobile Advertising
Online Media Daily, Mark Walsh - Wednesday, April 25, 2012
AccuWeather has struck a partnership with Amobee to use its mobile platfo ...
- Report: Food-Allergy Market's Only Begun To Grow
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
The global market for food allergy/intolerance products will continue to explode, reachi ...
- BrightEdge, Twitter Team To Improve ROI
Online Media Daily, Laurie Sullivan - Wednesday, April 25, 2012
A new BrightEdge report details a 47% increase in engine rankings wh ...
- Forrester Rates Top 'Listening' Platforms/Vendors
Online Media Daily, Gavin O'Malley - Tuesday, April 24, 2012
Forrester evaluates enterprise "listening" vendors, broken down by product fit and custom ...
- Is Behavioral Targeting or A/B Testing Better For Business?
Online Media Daily, Andrea Fishman - Tuesday, April 24, 2012
Effective behavioral targeting requires both extensive knowledge about your consumers -- a ...
- New Social Nets Target Sports Fans, Amateur Athletes
The Social Graf, Erik Sass - Thursday, April 19, 2012
Sports and social media is a natural fit, given the communal natu ...
- Ikea, Henkel, P&G Win Gold Shopper Marketing Effies
Marketing Daily, Tanya Gazdik - Wednesday, April 18, 2012
Ikea, Henkel, and Procter & Gamble are the top winners of t ...
- Coca-Cola Sees 8% Q1 Profit Gain
Marketing Daily, Karlene Lukovitz - Tuesday, April 17, 2012
Coca-Cola's net income gained 8% in its fiscal Q1, driven by ...
- Hispanics Wield $1 Trillion+ Buying Power
MediaDailyNews, Erik Sass - Tuesday, April 17, 2012
Buying power of Hispanics is on track to hit $1.5 trillion ...
- Kraft's Top Europe Marketer To Leave
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 17, 2012
Daryl Fielding is to leave Kraft's Europe division after two and ha ...
- Kraft Drops Athenos Greek Yogurt Line
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
After little more than a year in the market, Kraft Foods h ...