- For Brand Extensions: Like With Like
Marketing Daily, Karl Greenberg - Friday, May 18, 2012
When it comes to getting consumers to consider buying a product th ...
- Consumer Spending Lags Economic Uptick
Marketing Daily, Aaron Baar - Friday, May 18, 2012
The economy may be showing signs of life, but consumer spending ...
- AppsMarketing.mobi Expands To Europe
Around the Net In OMD Europe, Tanya Gazdik - Thursday, May 17, 2012
AppsMarketing.mobi announced that Mor Kugelmann has been appointed Vice President of Marketi ...
- Coca-Cola Tests Mid-Calorie Sprite, Fanta Versions
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2012
Coca-Cola will test mid-calorie varieties of Sprite and Fanta in Memphis, Detroi ...
- Nissan Is Back In Black (Spandex)
Marketing Daily, Karl Greenberg - Wednesday, May 16, 2012
Nissan is back for the second year as automotive sponsor of t ...
- Schwinn Celebrates Lifetime Of Riding
Marketing Daily, Aaron Baar - Wednesday, May 16, 2012
Two years after moving away from a broadcast-based marketing plan, Schwinn ...
- Macy's Unfurls Brazilian Campaign
Marketing Daily, Sarah Mahoney - Wednesday, May 16, 2012
Macy's is taking the wraps off its "Brasil: A Magical Journey" wi ...
- Garfinkel Talks Classic Ads, Timeless Strategy
Marketing Daily, Karl Greenberg - Wednesday, May 16, 2012
Lee Garfinkel, who had been chief creative officer at Euro RSCG f ...
- Skechers To Pay $40 Million To Settle FTC Claims Complaint
Marketing Daily, Karlene Lukovitz - Wednesday, May 16, 2012
Skechers USA, Inc. has agreed to pay $40 million to settle Feder ...
- Study: 96% Of Restaurant Items Exceed USDA's Recommendations
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 17, 2012
A Rand Corp. study of 28,433 regular and 1,833 children's menu ite ...
- The Definition Of Marketing
Online Spin, Kaila Colbin - Friday, May 18, 2012
Merriam-Webster defines it as "the process or technique of promoting, selling, a ...
- When Data Gathering Gets Creepy
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2012
At MediaPost's OMMA Social conference Tuesday, panelists discussed the creepy factor: It ...
- Consumers, Stores Fret About Fuel, Finances And Feds
Marketing Daily, Sarah Mahoney - Tuesday, May 15, 2012
Despite gains, consumers are still sweating about the economy, and growing increasing ...
- Mountain Dew In Big 'Dark Knight' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 15, 2012
PepsiCo's Mountain Dew is "dew-ing" it up big with a multi-pronged campai ...
- Consumers Favor Watching Video Programming On TV
Marketing Daily, Aaron Baar - Tuesday, May 15, 2012
Despite the increasing number of options available to consumers, they're still watchi ...
- Moto Guzzi Social Site Reaches New Riders
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2012
Piaggio's motorcycle brand Moto Guzzi USA is moving into high gear wi ...
- GM Slams Brakes On Facebook Advertising
Marketing Daily, Mark Walsh - Wednesday, May 16, 2012
General Motors' decision to pull its advertising on Facebook comes as ...
- GM Slams Brakes On Facebook Advertising
Online Media Daily, Mark Walsh - Tuesday, May 15, 2012
General Motors' decision to pull its advertising on Facebook comes as ...
- Skechers To Pay $40M to Settle FTC Ad Claims Complaint
Raw, Karlene Lukovitz - Wednesday, May 16, 2012
Skechers USA, Inc. has agreed to pay $40 million to settle Feder ...
- Everybody's Weighing In On 'The Weight Of The Nation'
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 15, 2012
There seems to be a general consensus that Americans eat too mu ...
- Google's Tim Reis Reveals 'Mobile Playbook'
Online Media Daily, Mark Walsh - Monday, May 14, 2012
Marketers have to define their value proposition by figuring out what custome ...
- Moto Guzzi Launches Style-Centered Site
Raw, Karl Greenberg - Tuesday, May 15, 2012
Piaggio's Moto Guzzi USA motorcycle brand has launched a new "Moto Guz ...
- Soft Drinks Push Back At Obesity-Related Pressures
Marketing Daily, Karlene Lukovitz - Saturday, May 12, 2012
The American Beverage Association (ABA) and members Coca-Cola Co. and PepsiCo a ...
- Research Connects Online, Offline Marketing
Online Media Daily, Gavin O'Malley - Friday, May 11, 2012
How does online marketing translate to in-store purchases? Well, for CPG brand ...
- Virgin Airlines Team For Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 10, 2012
Virgin America, Virgin Atlantic and Virgin Australia are teaming up for t ...
- PepsiCo Continues Global Marketing Structure Reorg
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2012
Reflecting PepsiCo's aggressive transition to a global, as opposed to multiregional, marketi ...
- Improved Sales Help Put Burger King In the Black
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2012
Long-struggling Burger King is making turnaround progress. ...
- McDonald's' Blogger Practices Draw Press Scrutiny
Marketing: Sports, Karlene Lukovitz - Wednesday, May 9, 2012
McDonald's' blogger perks are drawing increasing attention, at least from the pr ...
- Mike's Launches Multimillion-Dollar Effort
Marketing Daily, Tanya Gazdik - Wednesday, May 9, 2012
"What I love about this partnership with LivingSocial is that it combin ...
- Eight O'Clock Coffee Launches Video Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
Eight O'Clock has launched a digital campaign centered around a video th ...