- Will Taylor Swift Endorse Biden? A 'Holy War' To Come?
TV Watch, Wayne Friedman - Tuesday, February 6, 2024
One Trump operative promises a "Holy War" against Taylor Swift if s ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- Ecommerce Pull: Most Consumers Now Comfortable Shopping Online
Email Insider, Ray Schultz - Friday, February 2, 2024
The big driver for consumers is price -- but product quality a ...
- Using LinkedIn For Demand And Lead Generation
MediaDailyNews, Andrea Ness - Friday, February 2, 2024
LinkedIn has gained a solid reputation as the best platform for B ...
- Comcast Xfinity To Stop Calling Itself '10G Network'
MediaDailyNews, Wendy Davis - Thursday, February 1, 2024
Comcast, which just one year ago rebranded its home broadband service ...
- Amazon Debuts Conversational AI Shopping Assistant As Ad Sales Climb
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Amazon announced its new generative AI-powered conversational shopping assistant Rufus Thursday ...
- Premium Streamers Slow TV Marketing Ad Spend, Down 18%
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
National TV marketing was down 18% in ad spend and media val ...
- Easy Goes Gen Z: They Are Least Suspicious, But Most Likely To Opt Out
Email Insider, Ray Schultz - Thursday, February 1, 2024
Gen Z seems to have a particular aversion to being on ema ...
- There's A News Cycle Born Every Minute
Marketing Politics Weekly, Joe Mandese - Friday, February 2, 2024
I imagine Trump reading Memo's new report and gloating over how big ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- Why Everyday Is Once In A Lifetime For This Omaha Steaks' VP & CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 1, 2024
"I have lots of conversations with myself. So lots of self-talk wi ...
- Email Gear: New Tool Is Designed To Help Brands Measure Performance
Email Insider, Ray Schultz - Tuesday, January 30, 2024
The stand-alone offering will soon be available to Sinch Mailgun and Amaz ...
- Not Your Father's AI-Generated V.O. Platform
Media 3.0, Joe Mandese - Tuesday, January 30, 2024
This platform is doing it the old-fashioned way: using human-generated voices f ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
Media 3.0, Laurie Sullivan - Monday, January 29, 2024
Chelsea Digital founder Mike Grehan has formed a consulting group to he ...
- In The Zone: You're Either A B2B Data Hero Or The Opposite
Email Insider, Ray Schultz - Friday, January 26, 2024
All who are trapped in the Data Dead Zone reports issues wi ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...
- Hilton Launches Hotel In Paris Hilton's Roblox World, Offers Real-Life Rewards
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
The campaign - Hilton's first foray into the metaverse - will laun ...
- Meta Expands Automated Targeting To All Campaign Objectives, Optimizations
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
Meta is announcing the expansion of its automated "Advantage" targeting to a ...
- Search/Performance Agency Of The Year: iProspect
Agency of the Year, Laurie Sullivan - Thursday, January 25, 2024
Dentsu did something few thought it would accomplish this year. The holding compa ...
- Chipotle Gears Up For 'Burrito Season,' Adds Perks To Appeal To Gen Z Employees
Marketing Daily, Teresa Buyikian - Wednesday, January 24, 2024
The chain announces new benefits as it looks to hire 19,000 addition ...
- Client Of The Year: E.L.F. Beauty
Agency of the Year, Sarah Mahoney - Tuesday, January 23, 2024
E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It w ...
- LinkedIn To Discontinue 'Lookalike Audiences' For Ad Targeting
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
LinkedIn is suggesting alternative targeting methods that use its own internal da ...
- Ready For The 'Hiroshima Split-Level'?
Mad Blog, Barbara Lippert - Friday, January 19, 2024
New Mexico real estate company enters social media hell with its stupid ...
- Award Shows Tweak TV Content In A Growing Streaming World
TV Watch, Wayne Friedman - Monday, January 22, 2024
The most recent "Emmy Awards" posted 4.3 million viewers -- another reco ...
- Boasberg Directs Strategy, Marketing For Planet Propaganda
MAD, Fern Siegel - Thursday, January 18, 2024
Boasberg said his position allows him to take a "deeper focus ...
- U.S. Ad Spend Estimates Reach $570B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketi ...
- Despite The Hype, Conversions Are A Poor Ad-Currency Choice
Planning & Buying Insider, Ed DeNicola - Friday, January 19, 2024
The reality is that publishers and TV networks cannot guarantee sales ...
- Hair-Care Brand Taps Roblox To Enter The Amikaverse
Marketing Daily, Colin Kirkland - Wednesday, January 17, 2024
"The Amikaverse" is intended to teach players about the brand as th ...
- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google seems to be less invested in client performance and instead focus ...
- Amazon Alexa Subscription Model Could Be Delayed
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Testing issues may push back the release date. Internal documents suggest Amaz ...