- Kik Adds Video Calling To App
Mobile Marketing Daily, Gavin O'Malley - Monday, December 19, 2016
At present, about 300 million Kik users are already chatting with frien ...
- 6 Reasons EMV Pain Will Be Mobile Payment's Gain
Mobile Marketing Daily, Maeve Duska - Thursday, December 15, 2016
As EMV chips cards terminals are adopted by more retailers, consumers a ...
- Women Earn Nearly A Fifth Less Than Men In UK's Senior Marketing Roles
Around the Net In MAD London, Sean Hargrave - Tuesday, December 13, 2016
Female marketing and sales directors are paid almost a fifth less th ...
- The Emergence of Always-On App Aids Suitable Value Exchange
Mobile Marketing Daily, Stephen Burke - Tuesday, December 13, 2016
Brands are now aligning permissions with valued behaviors and opportunities; they a ...
- The Cathedral And Bazaar Cycle Of Martech Innovation
Online Spin, Gord Hotchkiss - Tuesday, December 13, 2016
Each year my friend Scott Brinker sits down to update his marketing-technolo ...
- Eyeota Expands Into U.S., Opens New York Office
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
Audience data provider Eyeota announced on Tuesday that it has opened i ...
- LTV Is There For The Taking -- Why Don't We Use It?
Marketing Daily, Sean Baker - Tuesday, December 13, 2016
It can be surprising by how many brands have no idea abo ...
- Netflix Previews Will Now Be Moving Experience
Around the Net in Video, P.J. Bednarski - Tuesday, December 6, 2016
Netflix will roll out a new user interface for its app f ...
- The 22-Year-Old Student Who Ran Trump's Arizona Campaign
Red, White & Blog, Philip Rosenstein - Tuesday, December 6, 2016
Danny Cox, a marketing major at ASU, began his political career wi ...
- Madison Logic Acquired By Clarion Capital Partners
Real-Time Daily, Philip Rosenstein - Friday, December 2, 2016
Clarion Capital Partners announced on Thursday the acquisition of Madison Logic Inc ...
- Chief Media Officer Debate: Valued Steward Or Siloed Scapegoat?
MAD, David Indo - Wednesday, November 30, 2016
If you spend more than $20 million a year on advertising yo ...
- Videology Highlights Cross-Screen Successes In New Whitepaper
Real-Time Daily, Philip Rosenstein - Wednesday, November 30, 2016
Videology, the cross-screen software provider, released on Wednesday a whitepaper outlining t ...
- The Language Of Politics: Why Certain Companies Are Making Themselves Heard
Red, White & Blog, Philip Rosenstein - Thursday, December 1, 2016
Together with the polarization of our politics has come a seismic shi ...
- Advantage Solutions Acquires Upshot
MAD, Larissa Faw - Tuesday, November 29, 2016
Upshot will continue to operate under its own name as it joi ...
- Brands Battle In The 'War For Talent'
Marketing Daily, Tanya Gazdik - Monday, November 28, 2016
"It's no surprise that top digital talent finds these companies attractive. Th ...
- Authenticity Ads Make Stronger Impact Than Analytics, Targeting In 2016 Campaign
Red, White & Blog, Philip Rosenstein - Tuesday, November 29, 2016
Emotional ads top analytics in appealing to voters. Less sophisticated online ad ...
- Drop The Metrics, Speak The Language Of Business -- FA CEO's Top Tips For Success
London Blog, Sean Hargrave - Wednesday, November 23, 2016
Very few marketers have followed in the path of Martin Glenn's ri ...
- 17 Agencies Form Diversity Network
MAD, Larissa Faw - Tuesday, November 22, 2016
Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwid ...
- Today DMP, Tomorrow DAP
MAD, Joe Apprendi - Monday, November 21, 2016
As companies continue to try to build end-to-end marketing tech stacks th ...
- Connatix Partners With GeoEdge To Bolster Security Against Video Ad Fraud
Real-Time Daily, Philip Rosenstein - Tuesday, November 22, 2016
Connatix, the native advertising platform for advertisers and publishers, has partnered wi ...
- Honda Enlists Gretzky, NHL For Auto Show Reveal
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2016
Honda enlisted hockey legend Wayne Gretzky to help unveil a special editi ...
- LiveRamp Finalizes $140 Million Deal To Purchase Arbor, Circulate
Real-Time Daily, Philip Rosenstein - Friday, November 18, 2016
LiveRamp announced that it will acquire the startups Arbor and Circulate f ...
- Have We Forgotten How To Market?
Email Insider, Loren McDonald - Thursday, November 17, 2016
Excuse me while I rant a little bit. What's up with ema ...
- Horizon Media Adds New Platform To Its Planning Arsenal
MAD, Larissa Faw - Wednesday, November 16, 2016
The New York-based independent agency is introducing a platform that tracks mo ...
- Erosion Of Trust In Advertising--So What?
MAD, Scott Lahde - Tuesday, November 15, 2016
It would be ridiculous for me to list even a single examp ...
- NFL Kicks Off Millennial-Driven Marketing Campaign
Television News Daily, Wayne Friedman - Monday, November 14, 2016
Taking on its new "Thursday Night Football" NFL games, NBC Sports ...
- Snap Will Sell 'Spectacles' Via Vend Machines
Around the Net in Video, P.J. Bednarski - Thursday, November 10, 2016
...and those vending machines will move from place to place, one d ...
- Dr. Human: How I Learned to Stop Worrying And Love The Placebo Effect
MediaDailyNews, Wendy Lurrie - Thursday, November 10, 2016
As marketing communications pros in the healthcare space, there's a lot ...
- Punk In A Suit -- What Marketers Can Learn From Brexit 2.0
London Blog, Sean Hargrave - Wednesday, November 9, 2016
"What are you rebelling against?".... What You Got? The Wild One li ...
- Some Last Ditch Efforts To Leverage The Election
Mediapsssst, Richard Whitman - Monday, November 7, 2016
There's no shortage of ad types out there using this election seas ...