Native ad platform Connatix has partnered with GeoEdge, an ad security and quality management provider. Announced on Tuesday, the deal integrates GeoEdge’s software with the Connatix server, allowing Connatix users to detect and deflect fraudulent ads in real time.
The software also offers proactive monitoring and blocking of low-quality ads and malware.
“We’ve identified the need for better protection for our publishers. We’re willing to take a revenue hit, as opposed to offending site visitors, and this partnership exemplifies that drive,” stated David Kashak, founder and CEO of Connatix.
Connatix hopes to minimize the fraud issues that arise through programmatic video buying, including autoplay sound and browser hijacking.