Tag results for "media buying"
- Former Google Search Ads VP Joins Snap To Strengthen AdvertisingDarshan Kantak, former VP of Google Search Ads, has joined Snap, whi ...
- Nielsen Enables 'Market-Wide' View Of Audio Streaming In Radio MarketsNielsen estimates audio streaming now accounts for 12% of all radio u ...
- New VP To Build Out Home Depot's Retail Media+ NetworkWith the appointment of Melanie Babcock as vice president of Retail Media ...
- Study: Marketers' Actions Not Living Up To Stated Intent To Support Diverse SuppliersThe ANA study revealed that 56% of respondents indicated that interest ...
- How Teads Reduced Carbon Emissions For Ad Media When Working With Scope3Global media platform Teads shared the key carbon benefits of working wi ...
- How Does Industry Pro Use Of Social Media Influence Media Neutrality?A new report doesn't answer that, but it shows Twitter is t ...
- Does Olympic Athletic Performance Translate Into Gold Medal Brand Performance?NBCU and WPP's BAV Group think so -- and they have ju ...
- Prime Time For Netflix As Upfront/NewFront Schedules Take ShapeOf the seven companies that have elbowed their way into next month ...
- Game On! Game Show Network, Sony Make Upfront PitchesGame Show Network has announced four new game shows, including one ...
- Digital Not Immune From Current Ad Recession, Falls 2% YTD"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Inde ...
- Microsoft Audience Network's Manual CPCs Will Transition To EnhancedMicrosoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Danone's Media Exec Dares To Be GoodI was like, "oh my gosh, I don't think I'm ever goi ...
- Ad Media Revenue To Reach $326B In 2023: MagnaMagna anticipates all media ad revenues to increase by 3.4% in 20 ...
- New Jersey-Based Insurance Brand NJM Taps Sandy Hook, CT-based MediassociatesMediassociates will handle media planning, buying and analytics in a partnership wi ...
- Integral Ad Science Takes Netflix Verification Program LiveIAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, PerformanceSam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- Netflix's Reality Check: Modest Goals For Ad Tier - And That's Good NewsAnalysts now say Netflix may continue to see modest gains for i ...
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative CurrencyWarner Bros. Discovery says it will partner with Comscore and VideoAmp f ...
- Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study FindsProgrammatic ad buyers are concerned about sudden changes in privacy regulation a ...
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad ExchangeAll impressions running on GumGum's ad exchange will now have enhanced bra ...
- ANA, 4As, IAB Task Force To Update Digital T&CsThe task force is expected to meet monthly beginning in April, wi ...
- The Upfront Isn't Dying: Station Groups Want In, Push National TV Ad BusinessesHow can we resolve local TV stations' "core" advertising challenges? How abo ...
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of TechnologyFifty-three percent of media buyers and planners surveyed said they use third-par ...
- 5% SolutionsWhat is it about the problem-solving power of the number 5%? T ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' ShopResponsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- Less Than Half Of Marketers' TV/Video Ad Budgets Going To Upfront DealsAdvertiser Perceptions projects "upfront spending will be softer in 2023." Just 4 ...
- Criteo Acquires Australian Retail Media-Buying Platform BrandcrushCriteo provides retail media solutions including sponsored ads, on-site display, and off-si ...
- The Drama Behind Upfront Price And Volume: Make Your Bets Now - Or Later?The downside when you want to lift or increase pricing more th ...
- Nick Brien's Next New Game (Turns Out, It's Gaming)The former top media boss at Dentsu, Interpublic and Publicis has join ...
- MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTVThe new accreditations follow renewals of previous ones granted to Mediaocean ad-servi ...
