Tag results for "media buying"
- GroupM: Don't Stop The Presses, Unveils Plan To Vet Local News Sites WorldwideGroupM this morning announced a deal utilizing a nonprofit organization to v ...
- Fox Sets Live Upfront Presentation For May 15Fox will showcase its "full portfolio" of sports, entertainment, news and streami ...
- Exchange Data Shows Media Payments Growing Increasingly Late, Especially For Manual BuysThe delta between manual and programmatic payments spread significantly, suggesting programmatic m ...
- Basis Technologies Lays Off Employees As It RestructuresBasis Technologies, provider of cloud-based workflow automation and business intelligence, has n ...
- Regular-Season College Basketball Sees 7% Increase In Viewing, TV Spend Up 22%A year ago, over the same period, impressions totaled 14.9 billion, whi ...
- In The Imperfect Upfront Race, Time To Move To Front Of The PackEven with ever more scarce linear impressions, brand marketers are still focus ...
- Advertiser Perceptions Closes 'Significant' Private Equity Deal To Fast-Track GrowthAd industry B2B market researcher Advertiser Perceptions said the undisclosed investment wi ...
- Airbus Taps Crossmedia As Global Media AORThe agency won the account in a competitive review over the incumbe ...
- VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational StructureAside from being a council, not a committee, the VAB's Danielle DeLau ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above ItLike any good fighter, the answer is better reach, and Pritchard sa ...
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year"We're estimating 10% productivity savings over three years. That translates to $ ...
- GroupM Unveils 'Channel-Level' Carbon Calculator, Factors All Media In The MixThe new omnichannel calculator was developed with Scope3, which is working wi ...
- Checkout These Items Still Left In My NBCU23 CartOne of the stories buried in the deluge of announcements unveiled ...
- The Trade Desk Annual Revenue Rose 32% To $1.58B For 2022The Trade Desk released Q4 2022 earnings today, raising guidance for t ...
- U.S., Worldwide Ad-Cost Inflation Poised To Decelerate This Year"This is mostly driven by TV inflation which will be at 6.8 ...
- What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)"For the price of [an in-game] Super Bowl spot, you could ha ...
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVIIThe masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- Fox Corp. Reports 4% Gain In Q4 Ad Sales, Cable Nets Dip 0.7%Fox cited strong demand from local political ad buys on Fox ...
- Here's Why NBCU's Next New Currency Is Bound To Resonate With YouThat's because it's actually going to measure the resonance of your ...
- Ascential Announces Path To Control Mediaocean Rival Hudson MX, Long-Time Exec Named CEOThe news raises questions about the role of MediaLink founder and Huds ...
- U.S. Rollout Is Ascential To Ad Net Zero, Er, I Mean EssentialThe good news is that the ad industry has been developing ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTVCTV and retail media, two of the fastest-growing ad channels, continue ...
- Nielsen Adds Edison's Podcast Metrics To Data OptionsThe Share of Ear and Edison Podcast Metrics services are based ...
- Attention Metrics Insights, And Why They Are Becoming So PopularEighty-three percent of UK marketers say attention metrics are important in reduci ...
- 'Where's Disney?'That's what a veteran source asked when we reported that OpenAP form ...
- MRC: We Welcome A JIC, But It Cannot Replace Us"Over the last couple of weeks the MRC has received numerous inquiri ...
- National TV Ad Decline Moderates In December, Falls 2%The national TV marketplace was down 6% for all of Q4 ...
- Media Owner Committee To Pitch 'JIC' Progress At NBCU One23Key execs from the MOC pushing alternative new currencies will appear ...
- NBCU 'One Platform' Unifies Brand/Agency Teams, Triples InvestmentNBCU's unified cross-media platform selling service One Platform is streamlining operations ...
- No Apologies Necessary For This Kimberly-Clark Exec"I feel like sometimes as a female in the industry I ha ...
