• by Fern Siegel , February 17, 2023

Crossmedia has been named the global media agency-of-record for Airbus, the  commercial aircraft, defense, space and helicopter manufacturer.

The agency won the account in a competitive review over the incumbent shop.

The remit will focus on strategy, media planning and buying, handled primarily out of the agency’s London office. The Düsseldorf office will provide digital-support services.

Tony Williams, Crossmedia, managing director, said: “We love working with companies that are passionate about making a difference in the world, and Airbus is exactly that. We look forward to contributing to the brand’s innovation ethos to support its continuing mission to pioneering sustainable aerospace.”