Crossmedia has been named the global media agency-of-record for Airbus, the commercial aircraft, defense, space and helicopter manufacturer.
The agency won the account in a competitive review over the incumbent shop.
The remit will focus on strategy, media planning and buying, handled primarily out of the agency’s London office. The Düsseldorf office will provide digital-support services.
Tony Williams, Crossmedia, managing director, said: “We love working with companies that are passionate about making a difference in the world, and Airbus is exactly that. We look forward to contributing to the brand’s innovation ethos to support its continuing mission to pioneering sustainable aerospace.”