Tag results for "media buying"
- NBCU 'One Platform' Unifies Brand/Agency Teams, Triples InvestmentNBCU's unified cross-media platform selling service One Platform is streamlining operations ...
- No Apologies Necessary For This Kimberly-Clark Exec"I feel like sometimes as a female in the industry I ha ...
- ChatGPT To Media Planners: Reduce Ad Spending In A Recession"It keeps telling me the answer is all lower funnel stuff, n ...
- Retail Media 101: Why It's Better Than SearchA leading analyst breaks down how these networks are changing the ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To UseJamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- TV Networks, Advertisers Face Uncertain New Currency Path: What About The Upfront?A broad view of recent industry initiatives to create standards for audien ...
- Media Agency Holding Company of the Year: GroupMThis most likely is the most anticlimactic Agency of The Year awa ...
- Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded IndexThe revised index is based on an expanded dataset, including more granul ...
- Lotame Spherical, Next-Gen Data Platform, Collaborates With RivalsWith a focus on data interoperability and working with firms once consider ...
- Independent Agency of the Year: PMGIt's not just the data mining, machine learning and automation powered ...
- Em-Power Yourself With This Ocean Spray Director"The hardest thing that I've had to just learn and continue ...
- The JIC Is UpThe quest for new ad currencies is getting crowded and noisy, ...
- Lowe's Looks To Sharpen Retail Media StrategyThe home improvement store hopes it can simplify ad buying by movi ...
- Despite Cost-Cutting, AMC Networks To Have Live, In-Person UpfrontAMC Networks will offer a live, in-person upfront presentation on April 1 ...
- 2022 Executive of the Year: Marc PritchardPritchard was awarded for his focus on diversity and inclusion and h ...
- Automotive TV Spending Drops In DecemberChevrolet's December TV spending grew by 35% year-over-year, as the brand p ...
- Horizon Launches Neon, The ChatGPT Of Media Planning/BuyingThe new platform is a proprietary AI tool Horizon claims buys mo ...
- Media All Star: Krystal OlivieriIf data is the "new currency," then Krystal Olivieri might also ...
- Tesla Cuts Prices, Twitter Ads Down 46% - Who Needs Some TV Marketing Now?It's time both Twitter and Tesla get some wide-reaching TV messaging ...
- Brightcove, Magnite Partner To Enhance Ad MonetizationIntegrating with Magnite's SpringServe ad server will give customers a transparent vi ...
- Marketers Finally Make Digital Ads More Relevant, Data ShowsCivicScience January data shows consumers believe the digital ads they see a ...
- Why Zero-Party Is The Future Of Digital Media BuyingAs zero-party data is provided voluntarily, it affords marketers an unrestricted vi ...
- Netflix's Upfront Week Presentation Looks To Boost Ad Business, Takes CBS's PlaceIn a further move to compete with linear TV, Netflix will ...
- Agencies: Cost To Run Digital Campaigns Rising, Criteo Report FindsThe cost of social will rise the most, according to Criteo's repo ...
- TV Advertising To Sink 8.2% In 2023 Amid Economic ConcernsAmidst looming economic concerns, total TV advertising for 2023 is expected ...
- Ecommerce Fashion Retailer Zalando Consolidates Media At iProspectThe Dentsu unit will be responsible for all traditional "above-the-line" media planni ...
- Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TVNearly 18% of local media buyers say they anticipate cutting back ...
- The Trade Desk Offers Cross-Channel Data Tool For Ad BuyersThe new technology, Galileo, allows advertisers to make use of first-party dat ...
- Networks, OpenAP Form JIC To Certify New 'Currencies'Major TV network-based media companies, working with OpenAP, are starting up ...
- Meta, IRI 'Closed-Loop' Tool Helps Retailers Measure Impact Of Shopper MarketingAnsa is an IRI-powered SaaS platform that helps retailers measure the impa ...
