Tag results for "media buying"
- Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TVNearly 18% of local media buyers say they anticipate cutting back ...
- The Trade Desk Offers Cross-Channel Data Tool For Ad BuyersThe new technology, Galileo, allows advertisers to make use of first-party dat ...
- Networks, OpenAP Form JIC To Certify New 'Currencies'Major TV network-based media companies, working with OpenAP, are starting up ...
- Meta, IRI 'Closed-Loop' Tool Helps Retailers Measure Impact Of Shopper MarketingAnsa is an IRI-powered SaaS platform that helps retailers measure the impa ...
- DoubleVerify's Focus On Attention Metrics Earns It MRC AccreditationAs marketers increasingly turn to attention metrics to improve outcomes in med ...
- Paramount Advertising Inks Identity Graph Deal - Unified ID 2.0 - For CTVParamount Advertising will be using the open-source Unified ID 2.0 to transa ...
- Warner Bros. Discovery Strikes Measurement Deal With VideoAmpWarner Bros. Discovery has struck an agreement with VideoAmp to measure cross-scre ...
- 2023 Trends In Search Marketing And Performance From Your PeersIt's impossible to predict the path of technology, but many have co ...
- Microsoft Store Ads To Become Generally Available In JanuaryMicrosoft Advertising has further expanded internationally and released new updates for Hot ...
- Qualcomm Campaign Taps Michelle Yeoh To Share The Infinite Possibilities Of AIThe Qualcomm campaign, called The Edge of Possible, highlights the everyday impa ...
- Paramount Global Scraps Long-Time Carnegie Hall Upfront EventParamount Global is making a dramatic move this year in abandoning i ...
- Ad Market Falls For 6th Consecutive Month In November, Signaling Potential RecessionYear-to-date, Standard Media Index estimates U.S. ad spending still is up 2. ...
- Super Coffee Performance Marketing Focuses On Qualified Buyers To Increase Return On Ad SpendSuper Coffee CEO Jimmy DeCicco wanted to turn the company into ...
- Laura Molen, Longtime NBCU President Of Ad Sales, To DepartLaura Molen, president of ad sales and a 10-year veteran who h ...
- Aspen Group Taps DentsuX For Aspen Dental, ClearChoice, Motto BrandsThe agency will handle media planning and buying for the mass market ...
- Ten Years After, Local Media Shop Embodies Sandy HookWhen Mediassociates moved to the hamlet months before the tragedy, it h ...
- ANA Finds Commissions Persist, More For Media Than Other ServicesMedia planning/buying ironically also achieved the highest satisfaction levels among clients f ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023More marketers plan to increase rather than decrease ad and marketing budge ...
- Heineken Develops Attention Measurement Campaign With Teads And DentsuHeineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained duri ...
- Marketers Say Performance-Driven Media Are Vital For 2023Marketers also face uncertainties as consumer privacy becomes a bigger issue, leadi ...
- Dire Data: Brands Fear Loss Of Access Due To Privacy And Loss Of CookiesSome brands want to move resources into attribution and first-party data, Mediaoce ...
- News Rating Service Adds Nuances To 'Exclusion,' 'Inclusion' Media-Buying ListsThe new options being unveiled by NewsGuard this morning include gradations f ...
- Q4 Scatter Pacing Down 39%The difference between upfront and scatter market TV-placed media in the peri ...
- Automotive TV Spending Drops 11.3% In NovemberThe World Cup is giving automaker brands a unique opportunity to g ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT CostsYahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMOGood-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- All The Newsy Fit For Advertising: NewsGuard Releases TV News Risk RatingsE.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, whi ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media IndustryAs a result, the Institute for Advertising Ethics has teamed with t ...
- Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign SpendA glitch in Amazon's system caused many advertisers to potentially overspend ...
