Tag results for "media buying"
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT CostsYahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMOGood-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- All The Newsy Fit For Advertising: NewsGuard Releases TV News Risk RatingsE.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, whi ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media IndustryAs a result, the Institute for Advertising Ethics has teamed with t ...
- Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign SpendA glitch in Amazon's system caused many advertisers to potentially overspend ...
- Apple Was One Of Twitter's Top Advertisers In 2022: AnalysisTo date, 84% of Apple's total social-media spend has gone to Twitte ...
- Google, iHeartMedia Sued By FTC And States Over Fake EndorsementsThe FTC and seven states sued Google and iHeartMedia over ads ...
- Linear TV And Other Media: Cross Off 'Cross-Platform'For all the excitement of streaming platforms, the bottom line is th ...
- SMI: Market Data Implies 'Normalization,' Not Necessarily RecessionThe analysis also reveals declines of deceleration for most major media wi ...
- 20% Of Media Buyers Report Investing In The MetaverseThe 44% of media buyers not even considering such investments cite t ...
- Top Brands Join NBCU 'Currency Council,' Will Push New Currencies In UpfrontMore than 10 major advertisers including GM, Marriott Bonvoy. PepsiCo and Sta ...
- YouTube Launches Global Target Frequency FeatureAdvertisers can now select a frequency target and YouTube will optimize f ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To JoinFounding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Search Ad Spend Contracts Among Big AgenciesThe digital ad industry could be on the cusp of a maj ...
- Local Advertising To Remain Mostly Flat In 2023Borrell Research on Wednesday released data projecting that local advertising will experien ...
- Simulmedia, Comscore Strike Deal To Advance Audience Targeting For Entertainment MarketersComscore's custom audience segments will be incorporated into Simulmedia's TV+ to he ...
- Data Reveals Twitter Has Been Shedding Advertisers Since JuneTwitter has shed thousands of advertisers since May of this year, accordi ...
- Take That Madison Avenue: Twitter Massively Cuts Its Own Ad Buys TooTwitter spent less than $3 million on media buys in 2021, a ...
- Automotive TV Spending Down 12% Year-Over-YearToyota had a 54% increase in minutes of national TV ads ...
- Dentsu Incorporates Carbon Into Media-Planning SystemsThe move factors carbon impact at a media impression level, alongside campai ...
- Fox Corp.'s OneFOX Strikes SSP Deal With FreeWheelThe deal will work with Fox's OneFOX video inventory to manage direct-so ...
- Trade Desk, Narrative Team To Make Data More Efficient, SecureBrands and publishers can also transform their CRM and behavioral data in ...
- When Madison Avenue Freezes OverIf I could be a fly on the wall at big agen ...
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach ThemData released from omnichannel performance marketing firm Skai shows marketers spent slight ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'"We need to break the [general market] media reach habit," he sa ...
- Google: How Agency Folks Really Feel About Automation"I hated automation when I first started doing it," said Patrick Gilber ...
- TelevisaUnivision Embraces 'Nielsen One' MeasurementThe TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- Publishers Clearing House Taps 70 Years Of Data To Launch PCH AudiencesThe audience segments are built from signals collected about the 170 milli ...
- How The Ad Industry Can Fix Greenwashing, OvernightEmissions offsets have been a good start, but if we really wa ...
