Tag results for "media buying"
- Buying TV & Video Ads Like It's 2022, Not 2012One big issue: The vast majority of today's programmatic ad tech w ...
- Instacart Self-Serve Ads Now Based On 'Objectives,' Automates Ad CreationInstacart on Wednesday launched an objective-based framework for buying ads in i ...
- Tripadvisor Creates Amazon Prime Video Series - Travel Guides To Mysterious DestinationsTripadvisor has announced a limited series on Prime Video to create uniq ...
- Bionic Content: AI is Making Inroads, But Live Writers May Still Be Better At ItOnly a third of marketers use AI for content generation. But almo ...
- Retail Needs To Follow Through With Website Promises Before It's Too LateMany retailers and brands are making promises they cannot keep as ...
- Google Changes Search Ads Design On Mobile, Desktop Tests To FollowThe company has been testing this process for more than a ye ...
- Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle BrandsThe partnership also includes Yahoo Member Connect, a new suite of solutio ...
- Political Ads Through Programmatic Channels Streamline Approval Process For CTVBasis Technologies SVP Grace Briscoe can tell marketers a lot about t ...
- First-Party Data Reorients Media SalesAdvertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To CannabisNBTV built a network to responsibly promote and sell alcohol and wi ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive TrafficWalmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Lexus RX Campaign Encourages Viewers To 'Never Lose Your Edge'Five custom media programs will roll out over the coming months, includi ...
- Anomaly Adds Media Services, Touts A 'More Progressive Take'The studio, which will be headed by former Head of Communications Strate ...
- Automotive TV Spending Down 22% In SeptemberThe top five brands for the month are Honda ($21.2 million), Chevrol ...
- Vizio Ads Pulls In $200M In Upfront TV CommitmentsVizio Ads says it has completed upfront TV "commitments" totaling $200 milli ...
- Neutronian's Process For Verifying Minority Ownership Companies LaunchesNeutronian today launched NQI Minority Ownership Verification, a standard approach to validati ...
- VideoAmp Launches Second-By-Second Audience MeasurementAd-measurement platform VideoAmp says the measurement tool combines data from smart ...
- De'Longhi Group Appoints Mediaplus To Handle NA Media Planning, BuyingWith the win in North America, Mediaplus Group now supports De'Longhi ...
- OTT Is Fastest-Growing Media Segment For Local AdvertisingOTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: MagnaMagna points to "robust growth" of 19% in keyword formats including sear ...
- OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To UseAdvertisers can now see unified campaign cross-platform results, including deduplicated reach a ...
- Smart TV Makers' ACR Data: More 'Walled Gardens'? It Can Get LonelyTV set manufacturers' automatic content recognition data is in the sights ...
- Dentsu Strikes Advanced Local TV 'Currency' Deal With ComscoreComscore says Dentsu will become the first media agency network to partn ...
- Focus On These Media Levers, Or You May Waste MillionsA recent study confirmed what media planners have known for 70 year ...
- IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January"It was fascinating," Magna's Allie Kallish says of the data. "Overall, ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On CostWhile a majority (56%) of agency execs believe "sustainability" is now mo ...
- Search Thriving: Least Likely To Be Cut From Ad BudgetsInsider Intelligence believes search media is the channel least likely to s ...
- Congressional Report Cites UM, Others For 'Greenwashing' Fossil FuelThe report, compiled by Congressional staffers for hearings on the subject th ...
- Publicis Taps PMX Chief Raviv To Oversee All Global Media Ops"Talia will develop PMX to become Publicis' overarching media platform globally a ...
- Google Gives Publishers More Ways To Manage First-Party DataGoogle has introduced "publisher provided signals" -- codes that identify audience segmen ...
