- Microsoft Store Ads To Become Generally Available In January
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
Microsoft Advertising has further expanded internationally and released new updates for Hot ...
- Qualcomm Campaign Taps Michelle Yeoh To Share The Infinite Possibilities Of AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 20, 2022
The Qualcomm campaign, called The Edge of Possible, highlights the everyday impa ...
- Paramount Global Scraps Long-Time Carnegie Hall Upfront Event
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
Paramount Global is making a dramatic move this year in abandoning i ...
- Ad Market Falls For 6th Consecutive Month In November, Signaling Potential Recession
MediaDailyNews, Joe Mandese - Tuesday, December 20, 2022
Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2. ...
- Super Coffee Performance Marketing Focuses On Qualified Buyers To Increase Return On Ad Spend
Performance Marketing Insider, Laurie Sullivan - Monday, December 19, 2022
Super Coffee CEO Jimmy DeCicco wanted to turn the company into ...
- Laura Molen, Longtime NBCU President Of Ad Sales, To Depart
Television News Daily, Wayne Friedman - Friday, December 16, 2022
Laura Molen, president of ad sales and a 10-year veteran who h ...
- Aspen Group Taps DentsuX For Aspen Dental, ClearChoice, Motto Brands
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
The agency will handle media planning and buying for the mass market ...
- Ten Years After, Local Media Shop Embodies Sandy Hook
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
When Mediassociates moved to the hamlet months before the tragedy, it h ...
- ANA Finds Commissions Persist, More For Media Than Other Services
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
Media planning/buying ironically also achieved the highest satisfaction levels among clients f ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- Heineken Develops Attention Measurement Campaign With Teads And Dentsu
Data & Programmatic Insider, Laurie Sullivan - Monday, December 12, 2022
Heineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage
MediaDailyNews, Joe Mandese - Friday, December 9, 2022
"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained duri ...
- Marketers Say Performance-Driven Media Are Vital For 2023
Research Intelligencer, Robert Williams - Friday, December 9, 2022
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leadi ...
- Dire Data: Brands Fear Loss Of Access Due To Privacy And Loss Of Cookies
Email Insider, Ray Schultz - Wednesday, December 7, 2022
Some brands want to move resources into attribution and first-party data, Mediaoce ...
- News Rating Service Adds Nuances To 'Exclusion,' 'Inclusion' Media-Buying Lists
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2022
The new options being unveiled by NewsGuard this morning include gradations f ...
- Q4 Scatter Pacing Down 39%
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
The difference between upfront and scatter market TV-placed media in the peri ...
- Automotive TV Spending Drops 11.3% In November
Marketing Daily, Tanya Gazdik - Friday, December 2, 2022
The World Cup is giving automaker brands a unique opportunity to g ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Yahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- All The Newsy Fit For Advertising: NewsGuard Releases TV News Risk Ratings
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
E.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, whi ...
- IAE Tackles Ad Fraud: Says It's Not Just Illegal, But Has Big Ethical Issues For Media Industry
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2022
As a result, the Institute for Advertising Ethics has teamed with t ...
- Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 30, 2022
A glitch in Amazon's system caused many advertisers to potentially overspend ...
- Apple Was One Of Twitter's Top Advertisers In 2022: Analysis
Digital News Daily, Colin Kirkland - Monday, November 28, 2022
To date, 84% of Apple's total social-media spend has gone to Twitte ...
- Google, iHeartMedia Sued By FTC And States Over Fake Endorsements
Digital News Daily, Wendy Davis - Monday, November 28, 2022
The FTC and seven states sued Google and iHeartMedia over ads ...
- Linear TV And Other Media: Cross Off 'Cross-Platform'
TV Watch, Wayne Friedman - Wednesday, November 23, 2022
For all the excitement of streaming platforms, the bottom line is th ...
- SMI: Market Data Implies 'Normalization,' Not Necessarily Recession
MediaDailyNews, Joe Mandese - Tuesday, November 22, 2022
The analysis also reveals declines of deceleration for most major media wi ...
- 20% Of Media Buyers Report Investing In The Metaverse
Digital News Daily, Karlene Lukovitz - Friday, November 18, 2022
The 44% of media buyers not even considering such investments cite t ...
- Top Brands Join NBCU 'Currency Council,' Will Push New Currencies In Upfront
Television News Daily, Wayne Friedman - Thursday, November 17, 2022
More than 10 major advertisers including GM, Marriott Bonvoy. PepsiCo and Sta ...
- YouTube Launches Global Target Frequency Feature
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Advertisers can now select a frequency target and YouTube will optimize f ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To Join
MediaDailyNews, Joe Mandese - Thursday, November 10, 2022
Founding members represent $10 billion in ad spending from Audible, AXA, Baye ...