Tag results for "media buying"
- Netflix Aiming For 40M Unique Global Viewers By Q3: ReportNetflix anticipates it can reach 40 million unique global viewers in t ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign PerformanceMarketers with the ability to quickly alter media budgets are 25% mo ...
- GM Becomes First Partner For NBCUnified Platform To Match Consumer Data For InsightsThe deal allows for integration of GM's data on its consumer automoti ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic ServiceThe service will give advertisers across its TV homes the ability ...
- Ram Truck Focuses On Its Expanding Customer Base"The momentum is behind the brand and more people are switching ...
- How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS ReportConsumer trust in a brand is crucial to purchase decisions. Some 5 ...
- tvScientific's First Head Of Product Knows Secret Of Making CTV, Search WorkMatthew Koontz worked at Hulu as director of product management, Xandr ...
- MRI-Simmons Taps 605's Katz For Advanced AdvertisingMRI-Simmons is one of the main sources for data, insights and consum ...
- Netflix: A Rushed Move Into Advertising With $65 CPMs, No Third-Party Measurement?Netflix is reportedly telling media buyers it will start its new ...
- Auto-Optimized Audiences: 3 Things You Need To KnowAuto-optimizing makes it much easier to buy media, upending the media-planning a ...
- Microsoft Ads Extends RSA Migration Date, AgainThe deadline to migrate Expanded Text Ads to Responsive Search Ads (RSA ...
- NBC Prime-Time Cutback Leaves Loyal Affiliates In The LurchAlthough the plan is being portrayed as "preliminary" and not yet forme ...
- Vibenomics Marketplace Lets Competitors Collaborate, Support In-Store Retail MediaThe In-Store Marketplace helps retailers with in-store media choices and buys, allowi ...
- Is Brand Vs. Performance Media An Outdated Construct?"The overall mix of advertising shifts possibly in favor of brand rath ...
- NBC Considers Reducing Prime Time By 1 HourNBC is considering a groundbreaking move: giving back one hour of programmi ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don'tThe study shows viewability is device-driven -- determined by how and whe ...
- Brands Selling On Amazon May Reduce Ad Spend Based On Added FeesBrands and companies selling goods on Amazon this holiday season may ne ...
- Google CTV Features In Display & Video 360 Advance To Next StepsGoogle on Thursday introduced CTV features in Display & Video 360, wi ...
- TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support BrandsIndependent media agency Canvas Worldwide has formed a partnership to tap in ...
- TV Upfront Numbers: Believe In 'Commitments,' Revenue, Or Flexibility?Now, TV network-based media companies' disclosures of big upfront "commitments" are mo ...
- Jaffe Heads Activation And Analytics For Media By MotherJaffe is charged with growing the activation team across search, social, programmati ...
- VAB Finds 85% Of TV Networks Using New MeasurementEighty-five percent of TV networks are using new measurement currencies and too ...
- Focus Turns To Retail Media And Less Expensive Items For Remainder Of YearRetail companies now have data companies analyzing ad trends to determine t ...
- New WOWNOW Platform Lets Advertisers Buy DOOH Billboards In Real TimeWOW's outdoor network, 20 digital billboards, is located around key spots ...
- Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game AdsThe partnership with in-game advertiser Anzu aims to give brand and agen ...
- It's Time For A Change, And By That, I Mean A CrisisMore than a decade since a delegation of ad pros met wi ...
- Kohl's Seeks An Edge With Expanded Media NetworkWith retail media networks growing 25% per year, Kohl's thinks it's g ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For MediaWhile 75% of procurement execs say their role managing media has be ...
- New Google Tool Increases Programmatic Ad Cost TransparencyGoogle on Wednesday announced a program to help advertisers and publishers veri ...
- Nature Conservancy Taps CDR For DRTVThe assignment -- which includes media buying, digital marketing, earned media a ...
