Tag results for "media buying"
- NFL+ Launches, League Saw A 14% Rise In 2021-22 TV Ad RevenueThe NFL launches NFL+ today, as the NFL posted another TV ...
- 2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than VolumeThe upfront TV marketplace, including broadcast and cable TV nets, posted "modes ...
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To LoseI've never made a call like that, but based on last week ...
- Twitter Posts $270M Quarterly Loss, Citing Ad Headwinds, Musk's Troubled Takeover DealTwitter reported revenues of nearly $1.18 billion Friday, nearly flat with t ...
- Place Exchange Expands Into Latin America To Support Thousands Of ScreensPlace Exchange has expanded into Latin America, giving marketers access to mo ...
- GroupM Unveils Plan For Industry-Wide Standard To Reduce Media's Carbon OutputGroupM will release an alpha version of the new media carbon-reduction calculat ...
- Disney Upfront Reaches Record $9BDisney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Netflix-Microsoft A Gaming Move? '23 Upfront Will Reveal MoreIf automated programming is the key focus, picking Microsoft as an ...
- Why Do People Buy NFTs?Overall, 81% of participants in a study felt their NFT was ...
- How Marketers Can Drive Customer Acquisition Despite Budget Cuts, Profitability FocusEven as leading insurance brands look to cut expenses by reducing marketi ...
- Which Ad Buy To Make First -- Connected TV Or Linear TV?CTV and streaming mostly play a supporting role compared to linear ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media BuysWith this deal, the companies say media buyers can discover and activa ...
- Automotive June TV Spending Drops 23%The biggest spending increase in June was Infiniti -- up over 13,20 ...
- Equativ Makes 'Strategic' Investment In Video PersonalizationThe investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- Skai CMO Says 'We've Mastered The Closed Web'Margo Kahnrose, CMO of Skai, says the company's long-term goal is ...
- Havas Media To Oversee Media For British Red CrossThe British Red Cross has a 10-year strategy to focus on disaste ...
- MediaRadar Adds Twitter And Instagram Ad Intelligence CapabilitiesMediaRadar added Twitter and Instagram to its social tracking capabilities, in additi ...
- VideoAmp Now Integrated Into Mediaocean's Advertising SystemsMedia measurement company VideoAmp will now be integrated as "currency" into Mediaocean ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles CommitmentsNBCU says it has closed the upfront with record results, with tot ...
- CTV 'Upfront' Soars 35% To $6.41 BillionCTV ad revenues are expected to rise another 35% to $8.14 billi ...
- Recession In Q1 2023? What Happens To The National TV Ad Marketplace Then?What happens to the traditional long-term upfront buys during a probable recessi ...
- Reddit Says 'Find Your People' In First Full Nationwide TV CampaignReddit launched its first national TV campaign buy in partnership with R/ ...
- Dollar General Expanding Ad Network, Eyes Self-Service OptionDollar General has begun to explore a variety of ad options, addi ...
- Horizon To Test Comscore Local TV Measurement As 'Currency'Comscore was the only local TV measurement company selected to participate ...
- Spending On Identity Software For Advanced TV To Hit $5.5B By 2026The biggest driver of adopting identity solutions for advanced TV is t ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank ZazzaFrank Zazza, known as the father of product placement, talks about t ...
- Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On MobileNestle has been testing mono sound and digitally compressed video on mobil ...
- Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council ReportsThe CMO Council's report on "Smart Spending At Speed. Is This Real ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- CW Completes Upfront With Volume, Price GainsThe CW finished its upfront deals with "high single-digit/low double-digit" price gain ...
