Tag results for "media buying"
- Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council ReportsThe CMO Council's report on "Smart Spending At Speed. Is This Real ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- CW Completes Upfront With Volume, Price GainsThe CW finished its upfront deals with "high single-digit/low double-digit" price gain ...
- Warner Bros. Discovery Still Mum On Upfront: Cites Auto, Tech Supply IssuesWarner Bros. Discovery Chief U.S. Ad Sales Officer Jon Steinlauf said: " ...
- Sam's Club Transforms Ad Business, Rolls Out Self-Service Search PlatformSam's Club is building out its advertising business, launching an ad experien ...
- Basis Technologies Embraces Data Visualization, Automates Ad ReportingBasis Technologies has created a feature to automate time-consuming processes and redu ...
- As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox MovingThe TV upfront is well underway with NBCU, Disney and Fox Cor ...
- NBCU Upfront Nearly Done, Claims 'High-Single Digit' Price HikesDespite scatter market weakness, NBCU has nearly completed its upfront deals, wi ...
- Targeting Value In Inflationary TimesAs inflation drove up costs and pricing, the Checkers brands felt ...
- From Convenience to Celebratory MarketingThe marketing of catering and event services within the new digital a ...
- Simpli.fi Adds Google Ads, YouTube Advertising, Consolidating Media Buys Under One CompanyThe addition of Google Ads and YouTube advertising is expected to chan ...
- Sports TV Advertising Adds Unique Reach To CampaignsSports TV advertising in particular adds unique reach -- while programmatic ...
- Sports Wagering TV Ad Spend Grows 281% Over 9 Months, FanDuel, Caesars, DraftKings Major PlayersSports wagering has seen national TV ad spend rise nearly threefold fr ...
- Automotive TV Spending Up Nearly 38% In MayOver half of Toyota's national TV ad spend in May was allocat ...
- Meta Developing 'Basic Ads' With Little Or No Data TargetingFacebook is developing a product that will not rely on anonymized person ...
- Political Ads Miss As Much As 40% Of Voters Due To Traditional Buying StrategiesTraditional linear TV-focused political advertising continues to underdeliver large segments of voter ...
- Addendum: ANA Removes 'Ad Fraud' Analysis, Kills Link"We decided we did not want to include projections from four yea ...
- Ostroff Heads Partnerships For Retail Platform CrispCrisp has a partnership with Omnicom Media Group to power the industry ...
- Why GroupM Is 'Shadowing,' Not Certifying Upfront Marketplace DealsThe agency's new audience measurement framework will transact all 2022-23 deals bas ...
- Advertisers Urged To Cut Carbon Footprint: Fifty-Five Analyzes The DataA recent study analyzes the "real" carbon cost of goods and servic ...
- New Platform Lets Game Creators Monetize With Non-Disruptive AdsTech platform 4D Sight announced today the beta launch of a n ...
- Mass Personalization: Walgreens' Road To Customer-Level MarketingWhat does "personalization at scale" really mean - not just for custom ...
- Enter the Retail Media NetworksRetail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Competitive Ad Tracker SMI Sold To Private Equity FirmFinancial details were not disclosed, but as part of the transaction, S ...
- ANA Analysis: Ad Fraud Tops $100B AnnuallyThe cost of various forms of ad fraud including app install farm ...
- Search, Affiliate Marketing Fraud To Cost Industry BillionsFraudulent search -- direct and organic -- non-paid traffic contributes about 2 ...
- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System"Measuring and optimizing attention is an integral component of cutting through t ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- JCPenney Consolidates All Media At Dentsu XDentsu has been one of the retailer's agencies since 2005, and h ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To ExplodeMost WFA members say they're in "trial mode," but project big jum ...
