- First-Party Data Reorients Media Sales
MediaDailyNews, Nicole Perrin - Wednesday, October 12, 2022
Advertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis
Data & Programmatic Insider, Laurie Sullivan - Monday, October 10, 2022
NBTV built a network to responsibly promote and sell alcohol and wi ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Lexus RX Campaign Encourages Viewers To 'Never Lose Your Edge'
Marketing Daily, Tanya Gazdik - Thursday, October 6, 2022
Five custom media programs will roll out over the coming months, includi ...
- Anomaly Adds Media Services, Touts A 'More Progressive Take'
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The studio, which will be headed by former Head of Communications Strate ...
- Automotive TV Spending Down 22% In September
Marketing Daily, Tanya Gazdik - Wednesday, October 5, 2022
The top five brands for the month are Honda ($21.2 million), Chevrol ...
- Vizio Ads Pulls In $200M In Upfront TV Commitments
Television News Daily, Wayne Friedman - Thursday, October 6, 2022
Vizio Ads says it has completed upfront TV "commitments" totaling $200 milli ...
- Neutronian's Process For Verifying Minority Ownership Companies Launches
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2022
Neutronian today launched NQI Minority Ownership Verification, a standard approach to validati ...
- VideoAmp Launches Second-By-Second Audience Measurement
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
Ad-measurement platform VideoAmp says the measurement tool combines data from smart ...
- De'Longhi Group Appoints Mediaplus To Handle NA Media Planning, Buying
MAD, Steve McClellan - Monday, October 3, 2022
With the win in North America, Mediaplus Group now supports De'Longhi ...
- OTT Is Fastest-Growing Media Segment For Local Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 3, 2022
OTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To Use
Television News Daily, Wayne Friedman - Tuesday, September 27, 2022
Advertisers can now see unified campaign cross-platform results, including deduplicated reach a ...
- Smart TV Makers' ACR Data: More 'Walled Gardens'? It Can Get Lonely
TV Watch, Wayne Friedman - Wednesday, September 28, 2022
TV set manufacturers' automatic content recognition data is in the sights ...
- Dentsu Strikes Advanced Local TV 'Currency' Deal With Comscore
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
Comscore says Dentsu will become the first media agency network to partn ...
- Focus On These Media Levers, Or You May Waste Millions
MediaDailyNews, Ben Dutter - Thursday, September 22, 2022
A recent study confirmed what media planners have known for 70 year ...
- IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January
MediaDailyNews, Joe Mandese - Thursday, September 22, 2022
"It was fascinating," Magna's Allie Kallish says of the data. "Overall, ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
While a majority (56%) of agency execs believe "sustainability" is now mo ...
- Search Thriving: Least Likely To Be Cut From Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Insider Intelligence believes search media is the channel least likely to s ...
- Congressional Report Cites UM, Others For 'Greenwashing' Fossil Fuel
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
The report, compiled by Congressional staffers for hearings on the subject th ...
- Publicis Taps PMX Chief Raviv To Oversee All Global Media Ops
MediaDailyNews, Joe Mandese - Thursday, September 15, 2022
"Talia will develop PMX to become Publicis' overarching media platform globally a ...
- Google Gives Publishers More Ways To Manage First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Google has introduced "publisher provided signals" -- codes that identify audience segmen ...
- Netflix Aiming For 40M Unique Global Viewers By Q3: Report
Television News Daily, Wayne Friedman - Wednesday, September 14, 2022
Netflix anticipates it can reach 40 million unique global viewers in t ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Marketers with the ability to quickly alter media budgets are 25% mo ...
- GM Becomes First Partner For NBCUnified Platform To Match Consumer Data For Insights
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
The deal allows for integration of GM's data on its consumer automoti ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic Service
Television News Daily, Wayne Friedman - Monday, September 12, 2022
The service will give advertisers across its TV homes the ability ...
- Ram Truck Focuses On Its Expanding Customer Base
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2022
"The momentum is behind the brand and more people are switching ...
- How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Consumer trust in a brand is crucial to purchase decisions. Some 5 ...
- tvScientific's First Head Of Product Knows Secret Of Making CTV, Search Work
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 6, 2022
Matthew Koontz worked at Hulu as director of product management, Xandr ...
- MRI-Simmons Taps 605's Katz For Advanced Advertising
MediaDailyNews, Joe Mandese - Friday, September 2, 2022
MRI-Simmons is one of the main sources for data, insights and consum ...