Tag results for "media buying"
- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System"Measuring and optimizing attention is an integral component of cutting through t ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- JCPenney Consolidates All Media At Dentsu XDentsu has been one of the retailer's agencies since 2005, and h ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To ExplodeMost WFA members say they're in "trial mode," but project big jum ...
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study FindsResearch released from The Advertising Coalition and conducted by IHS Markit ...
- IAS Debuts Tech To Find Inefficiencies In Supply PathsIntegral Ad Science has announced new capabilities to enable marketers to bett ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of ToolsGoogle Marketing Live highlights also include the rollout of YouTube Short Ad ...
- CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps UpThe turnaround was driven by growth in marketers using CTV vs. oth ...
- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights"We already built the bridge between CTV and mobile," said Helen Lu ...
- My Great Peel Back And Replacement TheoryCan an old-school media planning strategy help prevent hate speech contributing ...
- Microsoft Woos Agencies At Ad Summit, Details Options For TargetingMicrosoft Advertising held its Activate 2022 Asia-Pacific conference online late Wednesday, ...
- Kimmel's Annual Upfront Roast Of His Own Company: Pro Or Con?On the one hand, Jimmy Kimmel's annual monologue at the Disney Upfro ...
- Broadcast Upfronts In An On-Demand Streaming World? Do The MathFox made a crucial change by not releasing its fall programming schedu ...
- A Tale Of Two Upfronts: WB Discovery Vs. DisneyWhere do I sign? That was my reaction to the Warner Bro ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising BenchmarksThe typical cost per click for a search ad in 2022 ...
- 'Soft' TV Market? Paramount Global's Ross Says Big Brands Know What Works In 'Struggling' EconomyAlthough Paramount Global is seeing a weak scatter market, significant media dolla ...
- Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies... And Trust?Ad-supported TV has always been a thing. Now the messaging is looki ...
- Fox News Tells Upfront Story With No Mention Of Prime-Time StarsThe names of Tucker Carlson, Sean Hannity and Laura Ingraham were conspicuous ...
- Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign"We've built a holistic media plan that will drive awareness and engageme ...
- Fox Prepared To Enter Upfront Facing 'Uncertainty,' Gambelli SaysAt Fox's upfront prime-time press conference, Gambelli said Fox is seeing streng ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Live And In-Person, It's Upfront Week In The Era Of COVIDWith COVID precautions in place, the only thing that should be super-spreadi ...
- Disney+ Ad Option To Get 'Positive Reaction' This Upfront: Chapek"We're expecting a very positive reaction from advertisers overall," said Bob Chape ...
- Important Considerations For Marketers Heading Into The 2022 UpfrontsWith all major media companies investing heavily in their streaming services, it ...
- NBCU And ABC-Disney: Send Your Upfront Invitations To Me!It is demeaning to send emails to multiple p.r. representatives at t ...
- New Attribution Platform Offered By Media CultureBrand performance agency Media Culture says the new tool can measure onli ...
- 4A's Call For Transparency In Measurement Currency MethodologiesMarketers and agencies require an accurate way to compare currencies to alloca ...
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' MarketplaceThe study comes as a perfect storm of developments have led ...
- Samba TV Says Its Guaranteed 'Incremental' Reach Effort Is GrowingSamba's iCPM metric and platform secures ad inventory through a media b ...
- KERV Interactive Sees A New Way To Trade MediaKERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
