- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 Markets
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
NBCU says it will transact with local advertisers using Comscore across ...
- Netflix Cancels In-Person Upfront For Next Week, Will Be Streaming-Only
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
The Hollywood Reporter reported that the presentation, which originally was slated ...
- How GSTV, Meta And YouTube Got Bonus Weight At The IAB Podcast Upfront
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
Well, they weren't exactly ADUs, but due to a glitch, recordings ...
- Podcast Ad Study Finds Consumers Prefer Single-Brand Sponsorships
MediaPost Live, Joe Mandese - Wednesday, May 10, 2023
The Magna/Vox Media study was released today on the eve of tomorrow ...
- MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
As the ad industry debates the merits of certifying new audience "currencies ...
- Gassed Wins Social-Media Accounts For Fabletics Europe, Drift
Accounts on the Move, Fern Siegel - Friday, May 5, 2023
Its remit is to deliver growth via direct-response creative marketing for t ...
- Capitulation? Who's Capitulating?
RTBlog, Joe Mandese - Monday, May 8, 2023
According to a panel of top media buyers, the goal of t ...
- IPG's Magna Signs Up For Comscore's Local TV Ratings Service
MAD, Steve McClellan - Thursday, May 4, 2023
The companies said Comscore is the only alternative ratings service that wi ...
- YouTube Looks For More Brand Advertiser Respect This Upfront - It's On TV
TV Watch, Wayne Friedman - Friday, May 5, 2023
YouTube wants your attention and advertising dollars this upfront period, telling i ...
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
Instacart is building out its retail network initially by adding retailers ...
- Crossmedia Wins Moose Toys Digital Media Planning, Buying
Accounts on the Move, Fern Siegel - Tuesday, May 2, 2023
Moose Toys portfolio includes Magic Mixies Little Live Pets and action-packed Akedo-Ultima ...
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2023
"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung ...
- Weird Charlie Collier's 'Newfront Uptime'
MediaPost Live, Joe Mandese - Wednesday, May 3, 2023
"I can't believe it's newfront uptime -- um, newfront upfront time," Roku ...
- How Cookie Deprecation Sentiment Shifted For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 2, 2023
DoubleVerify released findings from its research examining evolving cookie deprecation strategies a ...
- Camelot Named Media AOR For Carl's, Hardee's
Accounts on the Move, Fern Siegel - Monday, May 1, 2023
The agency will handle media strategy, buy and planning for the brand ...
- Conan To Samsung Ads Media Buyers: 'It's Free!'
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
By that, he meant his new Samsung TV Plus "Conan O'Brien T ...
- Snap Pitches Authentic Human Connections, Unveils Generative AI Assistant
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
After spending an hour pitching newfront attendees on its ability to crea ...
- Currency Conundrum Meets Measurement Mayhem This Spring - Are You Ready?
MAD, Ashwini Karandikar, Mark Wagman - Friday, April 28, 2023
Clearly, this year's upfronts will be like no other. The complexity ...
- ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
MediaDailyNews, Tony Jarvis - Friday, April 28, 2023
The focus on media currencies continued on Day Two of the A ...
- IAB's Cohen To NewFront Attendees: 'This Is Not Your Parents' Prime-Time'
MediaPost Live, Joe Mandese - Monday, May 1, 2023
Cohen cited findings from a soon-to-be-released media-buyer survey that 64% say "soci ...
- Google Expands Media Buying With Real-Time Bidding Integrations
Performance Marketing Insider, Laurie Sullivan - Monday, May 1, 2023
AppLovin MAX (Mobile Ad eXchange), Chartboost Mediation, Digital Turbine FairBid, and Uni ...
- Writers' Strike Coming Amidst Uncertain Upfront Market
TV Watch, Wayne Friedman - Monday, May 1, 2023
TV marketers buying into what would be an unusual upcoming fall seas ...
- Comscore Sides With Nielsen, Supports MRC Accreditation
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pit ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, April 28, 2023
"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- Yahoo's Readiness To Transform Business Tested By Acquisitions, Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Yahoo has made announcements that span from its ad division to i ...
- Allen Media Certifies VideoAmp, Will Roll Out With Weather Channel Upfront Deals
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
Add Allen Media Group to the list of networks certifying VideoAmp ...
- On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
"Trust and transparency throughout the buying and selling process is paramount," begi ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
The 2023-24 upfront will be the most bifurcated yet, with some clien ...
- Outfront Panel Predicts Emergence Of 'Trust Upfront'
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
"We would have to re-plumb our entire industry," Stagwell Chief Media Offic ...
- Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That Is
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
How do you NOT get to Carnegie Hall, if you're Paramount's upfro ...