• by Fern Siegel , May 1, 2023

Hardee’s and Carl’s Jr. selected Camelot Strategic Marketing & Media as national media agency of record.

It will handle media strategy, buy and planning for the brands’ 3,000+ stores nationwide. The agency's data-driven approach and expertise leveraging media was critical in the hire.

Tana Davila, CMO for the brands, said: “it’s clear Camelot is a leader in the connected TV space and in other new media platforms. We’re excited to lean into that expertise to uncover efficiencies and opportunities to gain a competitive advantage through our media plans.”

CKE Restaurants Holdings, Inc. ("CKE"), a privately held company based in Franklin, Tennessee, runs and operates Carl's Jr. and Hardee's