Moose Toys selected Crossmedia as its media agency for digital media planning, buying and strategic measurement in the U.S. and Canada.
The assignment followed a competitive review.
Moose Toys portfolio includes Magic Mixies Little Live Pets, action-packed Akedo-Ultimate Arcade Warriors and Real Littles collectibles, in addition to major licensed brands, such as the hit series “Bluey.”
“It’s rare to find an agency with the digital thought leadership required to fuel a fast-growing company like Moose Toys, while also prioritizing collaboration and transparency,” said Belinda Gruebner, Chief Marketing Officer, Moose Toys. She called the agency "an excellent fit to elevate our media activation."
Moose Toys is based in Australia, but has teams in the U.S., U.K., France, Germany, China and Hong Kong.
Crossmedia's client roster includes U.S. Bank, Hartford, Planet Fitness and White Castle.