- Is Brand Vs. Performance Media An Outdated Construct?
RTBlog, Joe Mandese - Monday, August 29, 2022
"The overall mix of advertising shifts possibly in favor of brand rath ...
- NBC Considers Reducing Prime Time By 1 Hour
Television News Daily, Wayne Friedman - Friday, August 26, 2022
NBC is considering a groundbreaking move: giving back one hour of programmi ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The study shows viewability is device-driven -- determined by how and whe ...
- Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees
Performance Marketing Insider, Laurie Sullivan - Monday, August 22, 2022
Brands and companies selling goods on Amazon this holiday season may ne ...
- Google CTV Features In Display & Video 360 Advance To Next Steps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 18, 2022
Google on Thursday introduced CTV features in Display & Video 360, wi ...
- TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 17, 2022
Independent media agency Canvas Worldwide has formed a partnership to tap in ...
- TV Upfront Numbers: Believe In 'Commitments,' Revenue, Or Flexibility?
TV Watch, Wayne Friedman - Thursday, August 11, 2022
Now, TV network-based media companies' disclosures of big upfront "commitments" are mo ...
- Jaffe Heads Activation And Analytics For Media By Mother
MAD, Fern Siegel - Wednesday, August 10, 2022
Jaffe is charged with growing the activation team across search, social, programmati ...
- VAB Finds 85% Of TV Networks Using New Measurement
Television News Daily, Wayne Friedman - Monday, August 8, 2022
Eighty-five percent of TV networks are using new measurement currencies and too ...
- Focus Turns To Retail Media And Less Expensive Items For Remainder Of Year
Data & Programmatic Insider, Laurie Sullivan - Monday, August 1, 2022
Retail companies now have data companies analyzing ad trends to determine t ...
- New WOWNOW Platform Lets Advertisers Buy DOOH Billboards In Real Time
MAD, Fern Siegel - Friday, July 29, 2022
WOW's outdoor network, 20 digital billboards, is located around key spots ...
- Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads
Digital News Daily, Colin Kirkland - Thursday, July 28, 2022
The partnership with in-game advertiser Anzu aims to give brand and agen ...
- It's Time For A Change, And By That, I Mean A Crisis
Red, White & Blog, Joe Mandese - Friday, July 29, 2022
More than a decade since a delegation of ad pros met wi ...
- Kohl's Seeks An Edge With Expanded Media Network
Marketing Daily, Sarah Mahoney - Wednesday, July 27, 2022
With retail media networks growing 25% per year, Kohl's thinks it's g ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
While 75% of procurement execs say their role managing media has be ...
- New Google Tool Increases Programmatic Ad Cost Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2022
Google on Wednesday announced a program to help advertisers and publishers veri ...
- Nature Conservancy Taps CDR For DRTV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The assignment -- which includes media buying, digital marketing, earned media a ...
- NFL+ Launches, League Saw A 14% Rise In 2021-22 TV Ad Revenue
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The NFL launches NFL+ today, as the NFL posted another TV ...
- 2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than Volume
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The upfront TV marketplace, including broadcast and cable TV nets, posted "modes ...
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To Lose
RTBlog, Joe Mandese - Monday, July 25, 2022
I've never made a call like that, but based on last week ...
- Twitter Posts $270M Quarterly Loss, Citing Ad Headwinds, Musk's Troubled Takeover Deal
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 22, 2022
Twitter reported revenues of nearly $1.18 billion Friday, nearly flat with t ...
- Place Exchange Expands Into Latin America To Support Thousands Of Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Place Exchange has expanded into Latin America, giving marketers access to mo ...
- GroupM Unveils Plan For Industry-Wide Standard To Reduce Media's Carbon Output
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2022
GroupM will release an alpha version of the new media carbon-reduction calculat ...
- Disney Upfront Reaches Record $9B
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Disney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Netflix-Microsoft A Gaming Move? '23 Upfront Will Reveal More
TV Watch, Wayne Friedman - Tuesday, July 19, 2022
If automated programming is the key focus, picking Microsoft as an ...
- Why Do People Buy NFTs?
Digital News Daily, Colin Kirkland - Thursday, July 14, 2022
Overall, 81% of participants in a study felt their NFT was ...
- How Marketers Can Drive Customer Acquisition Despite Budget Cuts, Profitability Focus
Performance Marketing Insider, Laurie Sullivan - Thursday, July 14, 2022
Even as leading insurance brands look to cut expenses by reducing marketi ...
- Which Ad Buy To Make First -- Connected TV Or Linear TV?
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
CTV and streaming mostly play a supporting role compared to linear ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media Buys
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
With this deal, the companies say media buyers can discover and activa ...
- Automotive June TV Spending Drops 23%
Marketing Daily, Tanya Gazdik - Monday, July 11, 2022
The biggest spending increase in June was Infiniti -- up over 13,20 ...