- Video Ad Buying Should Be Customer-First, Not Channel-First
Media Insider, Dave Morgan - Thursday, December 9, 2021
Optimizing media, channel by channel, in a one-after-the-other manner, was once t ...
- OpenAP Launches Cross-Platform Measurement Framework For TV
MediaDailyNews, Wayne Friedman - Thursday, December 9, 2021
GroupM, Dentsu and Horizon Media are among the first agencies to participat ...
- Tech Lab Unveils CTV Bidding Standard, Includes New Types Of Commercial Pods And Positions
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
Adoption could change the way advertisers think about how they buy a ...
- Advertisers Using More Holiday-Related Keywords In Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, December 9, 2021
Brands are running more holiday ads this year, according to SaaS platfo ...
- Automotive TV Spending Down 8.8% In November
Marketing Daily, Tanya Gazdik - Tuesday, December 7, 2021
Certain brands spent more in late 2020 to make up for ...
- 5 Trends Set To Disrupt Health Marketing In 2022
MediaDailyNews, Andrea Palmer - Wednesday, December 8, 2021
It's been a year of explosive growth and incredible upheaval in healt ...
- Iconic Plumbing Fixtures Marketer Kohler Names PMG Agency Of Record
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
The win, which follows a review, includes strategy, creative, media planning a ...
- Telmar Acquires 'Audience Intel' Platform Helixa
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
As part of the deal, Helixa clients gain access to Telmar's media-planni ...
- Recovery In Ad Spending Varies By Geographic Region
Research Intelligencer, - Tuesday, December 7, 2021
The United States will drive much of the global expansion in ...
- Connected TV Will Be Biggest Source Of Growth For TV Ad Spending
Research Intelligencer, - Monday, December 6, 2021
The growing number of consumers who watch video on internet-connected devices li ...
- While National TV Ad Revenues Flow To Streamers, Broadband Platforms, Ad Count May Change
TV Watch, Wayne Friedman - Monday, December 6, 2021
Is there enough ad inventory to accommodate all veteran, big branded ...
- Global Ad Spending Set To Exceed Pre-COVID Levels As 'Triopoly' Dominates
Research Intelligencer, - Friday, December 3, 2021
Google, Facebook and Amazon attract 46 cents of every dollar spent ...
- IPG Mediabrands Rating TV News Buys Based On Misinformation, Will Use In Upfront
MediaDailyNews, Joe Mandese - Thursday, December 2, 2021
The deal with NewsGuard is exclusive to IPG clients, and covers 1 ...
- Holiday Season Shows More Signs Of Recovery In Ad Spending
Research Intelligencer, - Thursday, December 2, 2021
One-third of advertisers said they began their holiday promotions earlier as consume ...
- Media Tech Buyers Still Rely Most On Trade Shows For News, Vendor Info
MediaDailyNews, Karlene Lukovitz - Tuesday, November 30, 2021
Sellers also value trade shows, but tend to underestimate their role ...
- Turning Customers Into Fans: Church's New Social Media Playbook
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
As social platforms fragment, brands need to remain flexible in their pa ...
- MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright Ideas
Data & Programmatic Insider, Laurie Sullivan - Monday, November 22, 2021
Greg Williams wants to invent an "easy button" that enables marketers ...
- Peacock Strikes Direct Access DSP Deals With The Trade Desk, Yahoo
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
The Yahoo DSP will offer access to Peacock inventory on a "programmat ...
- Are NFTs Becoming Micro Social Nets: A Conversation With Polyient's Nick Casares
Digital News Daily, Colin Kirkland - Thursday, November 18, 2021
PolyientX Head of Product Nick Casares provides insights on NFTs' social possibilit ...
- Google Consolidates Global Media With GroupM's Essence
MAD, Steve McClellan - Wednesday, November 17, 2021
Essence is a long-time incumbent, having handled digital media planning and buyi ...
- iProspect Wins Luxury Marketer Kering, Accelerates Full-Service Media Transformation
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
As global media agency of record, iProspect will be responsible for med ...
- FaLaLaLaLa -- Rakuten Plays Off 12 Days Of Christmas Holiday Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 18, 2021
Rakuten Rewards recently overhauled its visual identity, giving the brand an entire ...
- High-Priced Scatter Deals May Not Worry Brand Advertisers
Television News Daily, Wayne Friedman - Monday, November 8, 2021
The growth of CTV media deals may be having a major effe ...
- Automaker TV Spending, Impressions Fall In October
Marketing Daily, Tanya Gazdik - Thursday, November 4, 2021
The top five brands by TV ad impressions were Hyundai (2.5B), Fo ...
- Google My Business Rebrands, Unwraps New Local Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 4, 2021
Google plans to rename Google My Business to Google Business Profile, a ...
- Price Increases Drive Growth In Digital Media Spending
Research Intelligencer, - Thursday, November 4, 2021
Spending growth for paid search, paid social and retail media advertising slow ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Media ad budgets in 2022 are expected to increase 13% compared v ...
- Publicis Media's Spark Foundry Wins Facebook Parent Meta's Media Review
MAD, Steve McClellan - Tuesday, November 2, 2021
COMvergence estimates that the social media giant spent an estimated $742 milli ...
- Retail Media Sales To Hit $50 Billion In 2022, Led By Amazon
Research Intelligencer, - Tuesday, November 2, 2021
Amazon, a relative newcomer to the digital advertising market, saw growth ...
- Google Ads Group Conversion Goals For Bidding Optimization
Performance Marketing Insider, Laurie Sullivan - Monday, November 1, 2021
Google Ads introduced several new features around conversion goals on Monday. T ...