- Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media
Research Intelligencer, - Friday, January 21, 2022
Advertisers continued to shift their spending out of traditional linear television a ...
- Wayfair Remakes the Funnel
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
With high brand recognition in the furniture category accomplished, Wayfair is evolvi ...
- Social Video vs. CTV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
While Gen Z spends more time on social media than ever befo ...
- Laddering Up to TV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
How did DTC hearing aid brand EarGo take a DRTV budget a ...
- Media All-Star: Daryl Lee
MediaPost All Stars, Nina Lentini - Friday, January 7, 2022
IPG will become the first media holding company to apply quality standar ...
- Fox Plans In-Person Upfront Events, First Since 2019
Television News Daily, Wayne Friedman - Wednesday, January 19, 2022
The event, planned for May 16, will be "reimagined" to include entertainmen ...
- Altice Partners With Ampersand For National Addressable Ad Sales
Digital News Daily, Karlene Lukovitz - Wednesday, January 19, 2022
The deal also includes Ampersand integrating aggregated set-top-box data insights from ...
- CTV Ad Revenues Continue To Rise, As Do Concerns Over Reach, Frequency
Television News Daily, Wayne Friedman - Monday, January 17, 2022
Some 60% of ad execs surveyed believe, completely or to an exten ...
- Suit Alleges Google Misled About Ad Price Fixing, Auction Process For Years
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 14, 2022
Google misled publishers and advertisers about the inner workings of its ...
- How Do Search Marketers Reach Dozens Of People Influencing One Tech Purchase?
Performance Marketing Insider, Laurie Sullivan - Friday, January 14, 2022
Forty-five percent of all IT purchases in 2022 will be made fr ...
- Spark Foundry Recaptures KFC U.S. Media Account
MAD, Steve McClellan - Tuesday, January 11, 2022
The win follows a review that began in September. The incumbent w ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Microsoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- Automotive Dealerships Poised To Spend $9.4 Billion In Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 10, 2022
A Borrell Associates report shows that 2022 marks the beginning of ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement
MediaDailyNews, Wayne Friedman - Thursday, January 6, 2022
Some 60% of media execs say "improvements in integrated media/execution" will ...
- Consumer Attitudes On Streaming Ads Remain Stable
Research Intelligencer, - Friday, January 7, 2022
The portion of U.S. adults who said they are likely to wat ...
- What You Read In 2021
Performance Marketing Insider, Laurie Sullivan - Monday, January 3, 2022
The best way to predict the future is to look back ...
- Google Bids Adieu To 2021, As Execs Look Ahead To 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 31, 2021
Like the crystal ball in New York City's Times Square, the dood ...
- Automaker National TV Spending Up 20% YTD
Marketing Daily, Tanya Gazdik - Tuesday, December 28, 2021
Automakers accounted for 6.6% of national TV ad spend in 2021, a ...
- IBM Appoints Former Yahoo Exec To CRO At Watson Advertising, The Weather Company
Data & Programmatic Insider, Laurie Sullivan - Monday, December 20, 2021
Former Yahoo exec Julie Saxon joins IBM's media and ad business ...
- Ad Market Expands For Ninth Consecutive Month, Posts Best November Ever
MediaDailyNews, Joe Mandese - Friday, December 17, 2021
While a lagging indicator, the U.S. Ad Market Tracker is consistent wi ...
- ANA Commissions Study On Programmatic Media-Buying
MediaDailyNews, Joe Mandese - Thursday, December 16, 2021
PwC, Kroll and the Trustworthy Accountability Group were selected to study i ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
Research Intelligencer, - Thursday, December 16, 2021
Managing campaigns now takes an average of nine types of software ...
- Infutor Adds Onboarding, Crosswalk Capability For 150 Million CTV Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
The goal is to make it easier to reach and activate connect ...
- Metaverse, Zero-Party Data Will Allow Marketers To Once Again Track Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, December 13, 2021
Software algorithms that track movements, built into the metaverse, will become ...
- Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
RTBlog, Joe Mandese - Monday, December 13, 2021
At least that's my conclusion after Advertiser Perceptions shared its latest resear ...
- Quartile Acquires Sidecar, Creates Ecommerce Ad Platform Managing $2B In Yearly Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The combined platform will work across all major ad platforms including Googl ...
- Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Edison Interactive today announced that Place Exchange, a supply-side platform for programmat ...
- Video Ad Buying Should Be Customer-First, Not Channel-First
Media Insider, Dave Morgan - Thursday, December 9, 2021
Optimizing media, channel by channel, in a one-after-the-other manner, was once t ...
- OpenAP Launches Cross-Platform Measurement Framework For TV
MediaDailyNews, Wayne Friedman - Thursday, December 9, 2021
GroupM, Dentsu and Horizon Media are among the first agencies to participat ...
- Tech Lab Unveils CTV Bidding Standard, Includes New Types Of Commercial Pods And Positions
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
Adoption could change the way advertisers think about how they buy a ...