- IAB Tech Lab Unveils 2022 Product Road Map
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 16, 2022
On the roadmap are the development of technical standards to accelerate grow ...
- Cutwater Spirits Debuts New Ad Campaign
MAD, Fern Siegel - Monday, February 14, 2022
"Lazy Ones" was Cutwater's first national ad at the Super Bowl, b ...
- Mars Retains GroupM's MediaCom, Names Essence To Handle Biddable Media
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
The new contract is part of a broader GroupM relationship that exten ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- Google Redesigns Search Ads 360
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 8, 2022
The latest revision focuses on Performance Max and Discovery campaigns, including mo ...
- Innovid To Acquire TVSquared, Transaction Valued At $160M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The companies say the deal will create a new standard for cross-platfo ...
- Certifiable
RTBlog, Joe Mandese - Monday, February 7, 2022
When the history of audience measurement gets written, 2022 will be remember ...
- Automotive TV Spending Flattens Out, Impressions Wane
Marketing Daily, Tanya Gazdik - Thursday, February 3, 2022
For Jeep, a big jump in spending was fueled by a great ...
- eBay Adds Promoted Listings Express Auction-Type Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, February 3, 2022
Inspired by seller feedback, Promoted Listings Express were developed to help selle ...
- BNPL: Brands' Digital Spend Surpasses Nearly $90M To Advertise Service In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
MediaRadar, an ad intelligence platform, has seen massive growth for BNPL sin ...
- UM Delivers For Grubhub, 'Human-Centric' Approach Credited For Win
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2022
UM will handle all strategy, planning, buying and data and analytics f ...
- Marketers Plan To Boost Digital Ad Spending On Economic Rebound
Research Intelligencer, - Wednesday, February 2, 2022
Online video is the most popular category of digital media, with 7 ...
- Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Roku claims its OneView is the first ad-buying platform to enable Niels ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- Media Buyers Bid Up Amazon's Ad Prices To Reach Last-Minute Holiday Shoppers
Research Intelligencer, - Monday, January 31, 2022
Comparisons with 2020 will be more difficult because the company moved i ...
- SiriusXM Unveils New 'ID' For Targeting Premium Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
AudioID's U.S.-based identity offering lives within SXM Media, leveraging datasets across te ...
- 2021 Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Like the year before it, 2021 was a year of multiple transformatio ...
- Smart Shopping, Local Campaigns Will Transition To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns ...
- 2021 Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
USIM worked with Roku to help solve the problem of generating fo ...
- Ad-Spend Forecasts Show Return To Normal, Digital Maturation
Research Intelligencer, - Thursday, January 27, 2022
Dentsu foresees the growth rate for digital advertising sliding into single digi ...
- Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
The acquisition of CoreMedia Systems will provide direct and brand response analytic ...
- 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 26, 2022
Some 57% of retailers in a survey said most of their custome ...
- LG Ads To Start 'Guaranteed Outcome' Media Deals For LG Smart TV Platform
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
Initially, LG Ads will offer campaign performance guarantees on key performance indicato ...
- WFA Issues Media Planning And Buying Diversity Guide
Mediapsssst, Richard Whitman - Monday, January 24, 2022
The new document is a follow-up to a similar effort issued la ...
- Texas AG Sues Google Over Radio Endorsement Ads For Pixel 4
Digital News Daily, Wendy Davis - Thursday, January 20, 2022
Google violated a Texas state consumer protection law by arranging for rad ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...
- Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media
Research Intelligencer, - Friday, January 21, 2022
Advertisers continued to shift their spending out of traditional linear television a ...
- Wayfair Remakes the Funnel
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
With high brand recognition in the furniture category accomplished, Wayfair is evolvi ...
- Social Video vs. CTV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
While Gen Z spends more time on social media than ever befo ...
- Laddering Up to TV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
How did DTC hearing aid brand EarGo take a DRTV budget a ...