- Faces In Creative Double Odds That Ads Will Be Seen
Online Media Daily, Tyler Loechner - Thursday, December 19, 2013
The typical Internet user is served 1,707 display ads each month. Counti ...
- Retail and Electronics Lead Mobile Ad Performance
MoBlog, Steve Smith - Thursday, December 19, 2013
After surveying 2 billion mobile ad impressions throughout 2013, DG MediaMind offe ...
- Social Media Marketing Upstages Display Marketing
Online Media Daily, Gavin O'Malley - Wednesday, December 18, 2013
Social media marketing continues to grow and mature -- and it's doi ...
- What TV Shows Can Do With Insights From The Online Conversation
MediaDailyNews, Sasha Jorgensen - Wednesday, December 18, 2013
As time-shifting and on-demand content have fragmented audiences, making it difficult ...
- TV, Digital Video Ad Dollars Rise, Hit $66 Billion For '13
MediaDailyNews, Wayne Friedman - Tuesday, December 17, 2013
Television advertising dollars will continue to steadily rise in the coming year ...
- Broadcast Nets Record Higher Viewer Ratings, NBC Leads
MediaDailyNews, Wayne Friedman - Tuesday, December 17, 2013
Through the 12 weeks of the new season, now five broadcast networ ...
- 'Native' Expanding At Twice The Rate Of Display, Will Rise To 42% Of Social By 2017
Online Media Daily, Joe Mandese - Wednesday, December 18, 2013
Native advertising formats -- ads that mimic the native non-advertising content ...
- More Top TV Shows Benefit From Time-Shifting
MediaDailyNews, Wayne Friedman - Monday, December 16, 2013
An increasing number of top TV network shows -- 23 -- a ...
- Groups Propose Integrating Ad-ID Into 'UPC' For All Media, Advertising Content
MediaDailyNews, Joe Mandese - Tuesday, December 17, 2013
In a move to create what could well be called a UP ...
- C3 Ratings For Broadcast Scripted Fare Dip
MediaDailyNews, Wayne Friedman - Friday, December 13, 2013
Although almost all networks have found success with new shows this seaso ...
- 'Good Morning America' Still Tops In Morning Shows
MediaDailyNews, Wayne Friedman - Thursday, December 12, 2013
ABC's "Good Morning America" continues its winning ways in the a.m. throu ...
- Smart TVs Up Video Viewing Hours
MediaDailyNews, Wayne Friedman - Wednesday, December 11, 2013
Among new TV devices, connected TV viewers -- those with new sma ...
- YouTube To Net Nearly $2 Billion In Ad Revenue Worldwide In 2013
Online Media Daily, Laurie Sullivan - Wednesday, December 11, 2013
Video content remains one of the most important media for online advertise ...
- Netflix Original Series' Performance Impacts Broadcast Nets
MediaDailyNews, Wayne Friedman - Tuesday, December 10, 2013
Since the start of its original programming push, Netflix hasn't been telli ...
- Wha'ja Get For Your Ad Money? Visitor Share!
Research Brief, Jack Loechner - Wednesday, December 11, 2013
Kantar Media Ad Intelligence, and location-driven Placed, collaborated on an innovative analys ...
- As Streaming TV Rises, DVR Penetration Slows
MediaDailyNews, Wayne Friedman - Monday, December 9, 2013
DVR penetration in U.S. homes is slowing down, according to a n ...
- Broadcast TV Nets Benefit From Time-Shifting
MediaDailyNews, Wayne Friedman - Monday, December 9, 2013
Incorporating seven days of program viewing data for selling metrics to ...
- Interpublic Boosts Global Ad Outlook, Cites 'Mobile Social Media,' Programmatic Expansion
MAD, Joe Mandese - Monday, December 9, 2013
After a relatively tepid year in which the world's ad economy expand ...
- Newspaper Dollars Still Tops In Local Media
MediaDailyNews, Wayne Friedman - Friday, December 6, 2013
Local small and medium-sized businesses are "optimistic" about local media growth ...
- NBC Hits High Note With 'Music'
MediaDailyNews, Wayne Friedman - Friday, December 6, 2013
NBC may not have done well with early-season live programming, but i ...
- Analyst Reaffirms 'Modest Growth' Outlook, Implies Big Shift Is In How Advertising Is Defined
MAD, Joe Mandese - Friday, December 6, 2013
On the eve of Madison Avenue's major ad outlook updates, influential Wa ...
- CBS Grabs 'Wheel' Of Syndie Success, 'Bang' Owns Off-Net Comedy Slot
MediaDailyNews, Wayne Friedman - Thursday, December 5, 2013
The three top-rated syndicated shows -- all from CBS Television Distribution ...
- Pandora Dials Uptick In Users
Online Media Daily, Mark Walsh - Wednesday, December 4, 2013
Pandora in November saw its number of active listeners increase 2% fr ...
- Time-Shifted TV Watching Rises, Net Use Dips
MediaDailyNews, Wayne Friedman - Tuesday, December 3, 2013
Viewers watching time-shifted traditional TV continue to rise, but users of vid ...
- NBC's 'Voice,' 'Blacklist' Post Solid Results
MediaDailyNews, Wayne Friedman - Tuesday, December 3, 2013
Although there was little change at the top of the TV broadca ...
- Hispanics Shop Online More Than General Population
Online Media Daily, Erik Sass - Tuesday, December 3, 2013
U.S. Hispanics over-index in a number of key digital behaviors, showing themselv ...
- Thanksgiving, Black Friday Drive Mobile Sales
Marketing Daily, Karl Greenberg - Monday, December 2, 2013
The biggest surge came from mobile sales, which reached 25.8% of tot ...
- Comcast, Nielsen Team For On Demand Commercial Ratings
MediaDailyNews, Wayne Friedman - Monday, December 2, 2013
Fresher TV commercials, as well as measurement of those ads, are comi ...
- Broadcast Nets Get Holiday Blues Sunday, NBC Leads With 'SNF'
MediaDailyNews, Wayne Friedman - Monday, December 2, 2013
TV broadcast networks offered up mostly lower-rated programming for Sunday, the la ...
- More Measurements Needed For Digital Video Campaigns
Research Brief, Jack Loechner - Tuesday, December 3, 2013
According to a new BrandAds survey of over 100 advertising professionals abo ...