Tag results for "media measurement"
- Share Of Measurement VoiceWhen CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Samba TV Launches Near Real-Time Political PlatformSambaTV is launching a near real-time platform to help political advertisers wi ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In ViewingNielsen's Big Data + panel service will provide a combination of i ...
- NCAA Women's Rematch Earns Record 12.3M ViewersThe rematch game between Iowa and LSU became the most-watched women's basketba ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For CreativeNew media in-store experiences will boost awareness and support self-service capabilities includi ...
- Criteo Secures Its First MRC AccreditationCriteo's accreditation marks a major step forward in the maturation of reta ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversalAdvertisers and publishers will have an expanded tool for real-time collaboration ...
- JIC Clarifies Role Vis A Vis MRC, Unveils Streaming Certification ProgramThe statement, which includes a quote from the MRC's George Ivie, sa ...
- March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9MNCAA "March Madness" averaged 9.0 million viewers across CBS, TBS, TNT a ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-UpsParamount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- Recent Stories Imply Linear TV Is At Point Of No ReturnThe current era has taken on a kind of "jig is u ...
- Legacy TV 'Quiet Quitting' Reveals 'Sticky' Sports, News Viewing StrengthComplete "quitting" of program viewing on legacy TV platforms continues to l ...
- Nielsen Congratulates ComscoreThe move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- Nielsen Begins Measuring Lyft LiftSpecifically, Nielsen will measure both audience estimates and sales lift for t ...
- ESPN Inks 6-Year, $7.8B College Football Playoff DealUnder the deal, ABC will get the national championship game starting ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To OlympicsThe expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- MRC Accredits Comscore For Both National And Local TV RatingsThe move makes Comscore the only accredited local service and the fir ...
- National Linear TV Revenue Forecast: Down 2.6% In 2024, Steeper Decline Next Year"It is now clear that outside of sports advertising there should ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show GrowthYouTube rose to its best share ever at 9.3% last month, leadi ...
- Where Your Advertising Work Comes To Life: It's That Time Of DayTV advertising still has a strong impact on consumers. But when a ...
- Metrics Roll Call: The 9 Basic Email MeasurementsBeing data-driven is no help if marketers don't know what to trac ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?A new 4As report says there's a long way to go, especial ...
- Global FAST Platforms On The Rise - Up To 7.5 Services In The U.S.The number of global subscription video streaming platforms has declined among vid ...
- Relevance Will Get You Further Than Attention AloneRelevance has always been the ultimate metric for success. Now we ha ...
- MRC Taps SiriusXM/Pandora's Bolcar To Direct Measurement Audit OpsBolcar, who was a senior manager at SiriusXM/Pandora, previously worked in med ...
- NBCU, DoubleVerify Strike AI Brand-Safety DealThe new effort will analyze campaign performance using AI and new metric ...
- ABC Credits Earlier Oscar Start For Modest Audience UptickThis year's Oscars show started an hour earlier at 7 p.m. Easter ...
- Criteo Outlines Test And Reporting Cycle For Google Privacy SandboxCriteo plans to publish a final report by June 15 to t ...
- Getting To Biden's 'Hero' State: Is Performance Everything?It's all about performance -- at least according to many analysts. ...
- Oscars Deliver Highest Viewing In 4 YearsBoosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19 ...
