Tag results for "media measurement"
- Google Gives Advertisers An Open-Source Privacy Measurement ToolGoogle on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Streaming Viewers Now Up To 80% Of U.S. Adults, To 214MAdTaxi found that 214 million U.S. adults consumed video content via streami ...
- Comscore Q4 Revenues Slip 3%, Sees Q1 National TV 'Impacted'National TV revenue measurement business will be impacted by linear ad-spending pressu ...
- Comscore Integrates Campaign Ratings With YouTubeComscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- Mediastruction Taps Long-Time Media Researcher Josh Chasin As Startup AdvisorThe Norwell, MA-based media shop is rolling out a new media data-manageme ...
- Metric Shows Critical Connection Between Time And AttentionGumGum's attention metrics company Playground xyz has a new attention framework ...
- Daily Family Co-Viewing Steady At 44%, YouTube Is Kids' Top PlatformDaily family TV/video co-viewing remained virtually the same in Q4 2023 ...
- Addressable TV Consistently Gets 40% Reach: CIMMThe research revealed that "effective" CPMs for addressable campaigns are more efficie ...
- Threads Passes X In Daily DownloadsData from app analytics tracker AppFigures shows Threads' global daily iOS downloa ...
- Mining Value From Seconds-Based TV MeasurementThe granularity of second-by-second TV audience measurement promises to usher in ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming PeriodStreaming TV and video platforms have slowed national TV ad spend ...
- Total TV Viewing Hits 4-Year High In JanuaryBoosted by ever stronger streaming viewing, Nielsen says total TV viewing climb ...
- Installs Up 56%, As AI Fuels Mobile Commerce Shopping AppsAs investment in generative AI continues to rise, boosting mobile marketing syste ...
- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will PersistWieser's insights are from a new report commissioned as part of ...
- Data Targeting Startup Recruits Ad Vets For Advisory BoardA group of industry veterans will serve on the advisory board ...
- Super Bowl Ads With Highest Attention Scores Featured Singing CelebritiesThe highest-performing commercials in attention featured celebrity performers singing - led ...
- New Super Bowl (And TV) Viewing Record: 123.7M ViewersCBS Sports says 202.4 million viewers watched all or part of Sup ...
- Most Effective Super Bowl Spots, Creatively SpeakingThe NFL's "Born To Play" was the most effective commercial airing ...
- Linear TV Reach Sinks 4%, Daily Linear Viewing Narrows With CTVLinear TV's average daily reach sank 4% to around 57 million hom ...
- AR Ad Measurement Guidelines Released For Review, Read Them Here"The [AR ad] market is projected to generate $1.2 billion in reven ...
- Why Some Super Bowl Ads Work: Cars, Big Vistas Or John Travolta SingingVidMob identified five creative insights for top-performing Super Bowl ads. You mig ...
- Comscore Partners With TargetSmart For Progressive Election CampaignsThe partnership began in 2020, but this is the first time t ...
- DOOH Video Climbing In Ad SpendAdvertisers are increasing their use of short-form vertical video content from soci ...
- Caveats Flood Paid Search, Retail Media InvestmentsAnalytics and reporting limitations in retail media were cited as the prima ...
- Expedia Group Is Netflix's First Global Advertising PartnerExpedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- How Marketers Can Shape Up, And Slim Down, With MeasurementAs the digital environment grows more complicated, brands must go beyond vani ...
- There's A News Cycle Born Every MinuteI imagine Trump reading Memo's new report and gloating over how big ...
- MRC Grants First-Ever Point-Of-Care Ad-Measurement AccreditationThe accreditation to PatientPoint's digital, place-based media network included new, "supplemental" auditi ...
- Alt Currency Race: Why It's Time For A Pit Stop"The best way to avoid an accident is to know your surroundings ...
- Built For The Media-Buying ExecutiveI began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
