Tag results for "media measurement"
- NFL Conference Championships: NFC +20%; AFC +17%The NFC Championship game this past weekend was up 20% to 56 ...
- 2023 Streaming Viewing Up 24%, Strike-Affected Originals Sink 32%While streaming audience viewing continues to grow, top-ten original program viewing declin ...
- Search Gets Buried In Hints Of Commerce Ad Budget IncreasesA new study by Mrge, a global platform for commerce advertising, defin ...
- Google Cancels Contract With Search Quality Rating And AI Data CompanyGoogle has terminated its contract with data company Appen, which helped Goog ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next IntegrationNational University began using cross-device measurement and attribution through a partnership betwe ...
- Divisional Playoff Scores Record 50.4M Viewers For NFLSunday's playoff game reached 50.4 million viewers -- the largest NFL audien ...
- NFL Wild Card Game Delivers Record 2.8M Peacock Sign-UpsNo other singular programming event has resulted in as many sign-ups f ...
- Supplier Of The Year: OpenAPWhile some award-winners tackled the two biggest media challenges facing advertisers ...
- Google Rolls Out Conversational AI In Search AdsThe experience generates ad content -- the first integration of Gemini ...
- LiveRamp Nabs Habu For $200M, With Focus On Data CollaborationHabu CEO Matt Kilmartin says the companies have "two complementary strategies th ...
- Award Shows Tweak TV Content In A Growing Streaming WorldThe most recent "Emmy Awards" posted 4.3 million viewers -- another reco ...
- Despite The Hype, Conversions Are A Poor Ad-Currency ChoiceThe reality is that publishers and TV networks cannot guarantee sales ...
- Porter Geeks Out On Politics At LoopMeRobin Porter has a fascination with politics - one reason why Loop ...
- National TV Ad Spending Fell 5% To $43.7B In 2023Although household TV ad impressions and TV ad airings grew in 202 ...
- Direct Mail Holds Out: Why Brands Are Still Using PrintBrands face many challenges, including difficulty in measuring ROI. ...
- Nielsen: Broadcast, Cable Continue Downward Trend In DecemberBroadcast TV was down 4.3% in December vs. November, and its sha ...
- Paramount's 'Mean Girls' Records $28M Opening Weekend"Mean Girls" scored $28 million in box-office revenue for its North Americ ...
- NFL Regular-Season Viewing Up 9%, TV Ad Revenue 3% HigherAdvertising and viewing for regular-season NFL games continue to thrive, with t ...
- NFL Playoff Game On Peacock Hits Streaming Record With 23M ViewersThe first exclusively live NFL playoff game on NBCU's Peacock on Sund ...
- Missing Your Favorite Live Season-Ending Show? Many DidThe thrill of seeing a season-ending episode is fading. In recent year ...
- Disney Adds Measurement Partners, Debuts Shoppable AdsUnilever has joined Disney as part of the beta program to dri ...
- Disney Launches 'Shoppable' Streaming Ads, Expands Data MeasurementDisney Advertising is adding more data-measurement providers, expanding its "clean room" effor ...
- X Talks Brand Safety, Expands IAS Partnership For Vertical Video Ad PlacementStarting in February, X will expand access to its inventory pilot wi ...
- Not All On-Air Talent, NFL Players Are Journalists - Go FigureSomeone at ESPN trying to sabotage one of its own shows? Soun ...
- Why GroupM Wants You To Get Your Head Into - Not Out Of - The CloudGroupM performance media shop Nexus this morning announced a "maturity framework" ...
- iSpot Adds 'Streaming Measurement' To Its Linear TV, Other Metric ProductsThe launch of the Streaming Measurement platform brings a new suite ...
- Marketers Concerned With Losing Ability To Measure CampaignsWith the deprecation of cookies, marketers are most fearful of losing t ...
- Vizio's Inscape 'Tuner Data' Goes Deeper For Local TV MeasurementVizio's Inscape smart TV data unit says it can now tap direct ...
- Google Chrome's Third-Party Cookie Phaseout Forcing Industry To AdaptMarketers and agencies weigh in to discuss the new tool that defaul ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad BuysIAS has released a new metric dubbed "quality attention," which integrates med ...
