Tag results for "media measurement"
- VideoAmp To Lay Off 20% Of Its Workforce As CEO McCray Steps DownPeter Liguori, formerly CEO of Tribune Media, COO of Discovery Communications a ...
- Total November TV Ad Volume Sinks, But Streaming GrowsTotal linear/CTV ad inventory was down 5% in November vs. a ye ...
- Amazon Prime Video's 'TNF' Sees Strong Growth Among Young, Female ViewersFor its entire 13-game schedule, total Nielsen-measured "TNF" viewership was up 2 ...
- Higher NFL Ratings? Struggling NFL Wannabes Trying To Get In The GameA new league is starting up -- again: The United Football Leagu ...
- Omnicom Completes $900M Acquisition Of Flywheel DigitalFlywheel's digital commerce data will be integrated into Omnicom's AI-powered operating syste ...
- NFL Regular Season At 16 Weeks: Up 10%The NFL's average regular 32-season game is up 10% to 17.9 milli ...
- Box Office Rose 21% Vs. 2022, Down Same Amount Vs. 2019Two big holiday weekends helped push yearly domestic theater revenue higher. Fi ...
- Top TV Networks See Higher Online ROI For TV AdvertisersTop TV networks continue to see growth in online engagement activity f ...
- Cookie Price Inflation On The WayCookie deprecation is finally happening -- which means traditional measurement standards wi ...
- YouTube Names Best-Performing Ads, Brand Strategies Of The YearAmong YouTube's most popular brand strategies is tapping into longer-form videos, whi ...
- All Legacy-Owned Streaming Services Likely To Be Profitable By 2025: AnalysisWidespread profitability of premium streaming business, especially among legacy TV-based media owner ...
- Stagwell, RealClearPolitics Unveil New Polling PlatformThe new platform follows a September announcement by the companies that th ...
- Netflix Streaming Success Not Just From Top Shows: AnalystIn response to Netflix's research release last week, MoffettNathanson Research says "6 ...
- November TV-Streaming Viewership Highest Since January 2023Although the writers' and actors' strike plagued broadcast TV platforms for mo ...
- Separating Good CTV Ad Inventory From Bad?Competitive legacy TV brands looking to gain the reach they are losi ...
- Metaverse Marketing: Virtual Games Deliver For Brands, Consumers in 2023Gamefam was responsible for some of the top-rated games and events ...
- Broadcast TV Season: Fall Ad Airings Rise 23%, TV Ads Grow To $6.93BThe five English-language broadcast networks ABC, CBS, NBC, Fox and The ...
- ABM Grit: B2B Brands, Their Goals And Their Success RatesMany B2B brands are seeing improved metrics. But challenges remain, Momentum ITS ...
- Is AI Poised To Become A Top Carbon Culprit?Microsoft's new AI model, Phi-2, is capable of running on devices a ...
- YouTube Makes It More Difficult To Know Which Channels Monetize Through Ad RevenueYouTube removed a piece of code last month that allowed users ...
- Teens Using Social Media 'Almost Constantly,' YouTube Dominates: ReportA new report from Pew Research Center shows YouTube continues to domina ...
- DV, IAS Expand Brand Safety Measurement To YouTube ShortsNew capabilities build on earlier intro of viewability, IVT measurement for YouTu ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom'sThe deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- NewsNation, CW Post Lowest Viewing Of GOP Presidential DebatesNewsNation and The CW pulled in 4.1 million Nielsen-measured average minute viewe ...
- More Ad-Supported Streaming? CTV CPMs Continue To FallAs consumer options for ad-supported streaming premium services and FAST networks gro ...
- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next YearAside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experien ...
- Agencies Fear Missing AI AdoptionAgencies refuse to be left behind in the AI frenzy. Many expe ...
- Limited Ad-Supported CTV Helping Lower TV Screen Ads? Yes, But...A recent study from GroupM says it expects average TV/video ad hou ...
- 'Renaissance: A Film By Beyonce' Scores $21M In Post-Thanksgiving PeriodAlthough the music concert movie “Renaissance: a film by Beyoncé” did n ...
- Cable TV News November Viewing Sinks 19%, National TV Ads Down 9%Cable TV news networks were down 19% overall to a collective 3 ...
