- LinkedIn Earns MRC Accreditation For Video Ad Metrics
MediaDailyNews, Colin Kirkland - Wednesday, April 16, 2025
LinkedIn is expanding its partnership with the MRC accreditation audits to inclu ...
- Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession
MediaDailyNews, Joe Mandese - Wednesday, April 16, 2025
"Media consumption has reached its saturation point as digital device penetration rat ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53M
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
Average national TV viewership has seen a slight 2% decline to ...
- Total TV Sinks 6% In March, Streamers Gain Again
Television News Daily, Wayne Friedman - Tuesday, April 15, 2025
Nielsen says the top 10 most-watched streaming titles came from seven differe ...
- MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To Bots
MediaDailyNews, Joe Mandese - Friday, April 11, 2025
While the analysis focused on detecting bots when ads were served, t ...
- Netflix Boosts Recent/Existing Network Shows' Viewing Minutes
Advanced TV Insider, Wayne Friedman - Wednesday, April 9, 2025
When Netflix aired "Suits" (June-Dec. 2023) the show grew to total 57 ...
- Nielsen Dominating Upfront Currency, Once Again
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2025
That was the consensus at CIMM East this morning, which also suggest ...
- Fox News Dominates Q1 With Prime-Time Viewers
Television News Daily, Wayne Friedman - Thursday, April 3, 2025
The top three cable TV networks' total prime-time viewing is up 1 ...
- Google, Roblox Expand Immersive Ads Partnership, Add Measurement
MediaDailyNews, Laurie Sullivan - Tuesday, April 1, 2025
Measurement tools and partnerships were added with IAS and Kantar as we ...
- CIMM To Assess Economic Impact Of New Ad Currencies
MediaDailyNews, Joe Mandese - Tuesday, April 1, 2025
The study is expected to presume the marketplace will consolidate from ...
- NFL Nears 'Opt Out' Of TV, Streaming Deal Decision
Television News Daily, Wayne Friedman - Tuesday, April 1, 2025
NFL Commissioner Roger Goodell has already said the league's current deals wi ...
- Newsmax Soars Over 2,000% In IPO After Two Days
Television News Daily, Wayne Friedman - Tuesday, April 1, 2025
Newsmax's stock closed on Tuesday at $233 a share - up 2,23 ...
- LinkedIn Campaign Manager Gets Performance Improvements
MediaDailyNews, Laurie Sullivan - Friday, March 28, 2025
Measurement and optimization to track performance across multiple campaigns and ad accoun ...
- Reddit Expands Conversation Ads
MediaDailyNews, Colin Kirkland - Friday, March 28, 2025
Reddit is continuing to build out its most fruitful ad format, Conversati ...
- YouTube 12-Month Ad Spend Soars 20%, Could Go Higher
Television News Daily, Wayne Friedman - Monday, March 31, 2025
YouTube had a leading 21% share of streaming minutes in 2024. Compar ...
- Getting Email And Revenue On One Page: The Metrics Are Not Always Easy
Email Insider, Ray Schultz - Thursday, March 27, 2025
Marketers are able to report open rates and click-throughs to their leader ...
- iSpot Scales 'Outcomes,' Paramount Is First Client
Television News Daily, Wayne Friedman - Thursday, March 27, 2025
iSpot says brands can see conversion-rate tracking - specifically which programs, daypar ...
- Men's 'March Madness' Up 4% Through First Two Rounds
Television News Daily, Wayne Friedman - Wednesday, March 26, 2025
Sunday viewing was up 13% to 10.1 million. The early evening wind ...
- Young Consumers And TV: More Shifts To Social Media - And YouTube
TV Watch, Wayne Friedman - Wednesday, March 26, 2025
Nielsen says audiences young and old are increasingly using YouTube to acce ...
- In A First, YouTube Tops Nielsen Viewing Sources In February
Television News Daily, Wayne Friedman - Tuesday, March 25, 2025
In January, Disney was at 12%, while YouTube came in at 10.8 ...
- AI Predicts Gaming Behavior And Retention Rates
Data & Programmatic Insider, Laurie Sullivan - Monday, March 24, 2025
A report identifies trends and patterns expected to shape the gaming a ...
- Agency Media Vet Rozen Joins Cadent As President
MediaDailyNews, Joe Mandese - Wednesday, March 19, 2025
The former Dentsu Media Chief also serves as president of recently acquir ...
- Politics And Programmatic: CTV Grew Its Ad Share During Recent Election
Publishing Insider, Ray Schultz - Monday, March 17, 2025
The phone remained the biggest generator of ad impressions, although it fe ...
- Women's Sports TV Ads More Than Double In 2024 - To $244M
Advanced TV Insider, Wayne Friedman - Wednesday, March 12, 2025
Women's live sports boosted engagement for brands by 40% vs. the avera ...
- Google Calculates Ad Emissions, Rolls Out Plan
MediaDailyNews, Laurie Sullivan - Tuesday, March 11, 2025
Google released a project called Carbon Footprint for Google Ads, available beginni ...
- Global FAST Channels: Fast 42% Growth Over Past 2 Years
Television News Daily, Wayne Friedman - Wednesday, March 12, 2025
The U.S. represents 74% of countries surveyed - with 1,189 channels. Addi ...
- Cost-Per-Acquisition Watershed Moments Key For Performance Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
The cost to acquire new customers may require an adjustment in ...
- What Are The Odds Of This: Disney Shutters 538
MediaDailyNews, Joe Mandese - Wednesday, March 5, 2025
Disney, which acquired the polling data aggregator 12 years ago, had alrea ...
- Oscar Ratings: One Day You're Down, The Next Day You're Up
TVBlog, Adam Buckman - Wednesday, March 5, 2025
Two sets of viewership numbers told different stories about the ratings f ...
- Amazon DSP Enables AI-Managed TV Buying
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Amazon Ads has announced a new platform in its DSP supported ...