Tag results for "media measurement"
- Google Appoints Srinivasan To Run Ad BusinessGoogle ad exec Vidhya Srinivasan will step into Jerry Dischler's role, spearheadi ...
- Streamers Continue To Spend Billions On New TV, Movie Content: AnalystsDespite the push for streamers to cut TV/movie spending, major platforms ke ...
- College Football Up 15% In Impressions, 19% In TV Ad SpendTotal national TV advertising on 9 TV networks is up 19% ...
- Microsoft Expands Its Retail Media NetworkMicrosoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- Streamer Reach Weakens Due To Seasonality, Hollywood StrikesOnly two of 15 streaming platforms gained in household reach -- Netfl ...
- Eagles-Chiefs 'MNF' Rematch Earns 29M ViewersDisney-ABC's "Monday Night Football" win was the best result for the N ...
- Hey There: Attention Metrics Stifled By Lack Of ResourcesAlthough marketers recognize the importance of attention metrics, there are varying perspectiv ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom LineToday there is growing pressure for marketers to measure and decrease t ...
- Sports Boost October Broadcast Viewing Share, Netflix Has 8 Of 10 Top ShowsNFL, college football, and other sports programming boosted overall broadcast viewing f ...
- New 'Hunger Games' Domestic Film $44M Opening: Still HungryThe highly touted new release fell short in box-office sales, but w ...
- Active Attention Launches With Deterministic MeasurementAudi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Linear TV Maintains Strong Sports, News Viewing ShareVizio's Inscape says cable, satellite, and over-the-air platforms combined posted a near ...
- Economic Impact On PerformanceA disconnect between consumer sentiment and behavior has driven the economy, purchas ...
- NFL Regular-Season Viewing Soars 10%Through 10 weeks of the NFL regular season, the average game amo ...
- 'The Marvels' Hits Franchise Low With $47M Start"The Marvels" now holds the title of the weakest domestic theatrical openi ...
- Digital Refit: What Brands Hope To Get From Platform OverhaulsData security is the top priority of companies this year, Modus Crea ...
- JICs & MOCs: Ten CornerstonesThe motivation for this White Paper came from a recent claim, ...
- Does Accreditation Still Matter? (Um, Yes)It's been six months since I stopped putting quotation marks around t ...
- What's The Frequency, Google? How Comscore Proved YouTube's CTV WorthGoogle asked Comscore to examine 15 Super Bowl LVII campaigns that r ...
- World Series Hits New Low: 9.1M ViewersThis year's World Series is down 22% -- averaging 9.1 million Nielsen-measur ...
- TikTok As A Holiday Commerce Hub: A Conversation With Influential's Ryan DetertRyan Detert, CEO of influencer marketing firm Influential, provides insights on h ...
- Netflix To Offer New Ad, Sponsorship, Measurement OptionsNetflix will offer marketers new ad opportunities, including a special media packa ...
- X Sees Massive Decline In Users, Advertisers Under Musk's OwnershipX's app downloads fell about 38% across the globe over the la ...
- Nielsen Delays Sunsetting C3 And C7 Data Another YearThe continued popularity of C3 and C7 currencies during the past upfro ...
- Ad Rates For Twitter/X Plunge While TikTok's Skyrocket, Study ShowsX's ad rates have plunged 78% since Elon Musk purchased the platfor ...
- NBA Cup 'In-Season' Tournament: Looking For Early-Season NFL-Like Buzz?The NBA has come up with the month-long NBA Cup tournament, ...
- Amazon's 'Thursday Night Football' Is Doing Well This Season - What's Next?The rest of the country still needs to choose whether to p ...
- 'Flower Moon,' Taylor Swift 'Eras Tour' Score Well With Non-Traditional Movie Measures"Flower Moon" is expected to make a major appearance in coming wee ...
- Snapchat Says Its Core Base Is Not Using Other Social Platforms DailyMany of Snapchat's 400 million daily active users are not as reachab ...
- Netflix To 'Educate' Consumers About Ads, Expand TargetingNetflix is working on measurement partnerships outside the U.S,, according to i ...
