Tag results for "media measurement"
- AWS Data Matching Strengthens As Google Confirms Sandbox DeadlinesAmazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- Advertisers Can Now Track CPG Sales On TikTok ShopConsumer intelligence firm NielsenIQ (NIQ) is now measuring sales across CPG categori ...
- Google Reminds Advertisers To Prepare For End Of Third-Party CookiesDeprecation of third-party cookies is prompting Google to develop tools that he ...
- NFL Boosts Broadcast Viewing In September, Prime Video Climbs 7.5%NFL football boosted broadcast networks' total day viewing in September nearly 1 ...
- ABC Touts 'Golden Bachelor' As Cross-Platform HitABC issued a press release October 11 for the premiere of "T ...
- Q4 Streaming CPMs Sink And Narrow Among Top 4 ServicesThe range between the top and bottom is estimated to be betwe ...
- Google Introduces Ad-Measurement Tool, Privacy Sandbox Forces ChangeThe ad-measurement tool, which connects with marketers' first-party data, is designed ...
- Dentsu Unveils Bespoke Allocation System Tied To VideoAmp Currency, Has Deals With 7 TV SuppliersDentsu video chief Brad Stockton said seven major TV network groups ha ...
- Paramount Streaming Platforms, Media Ink 'Currency' Measurement Deal With iSpotParamount has struck a deal with iSpot.tv to "measure and transact" nation ...
- Theatrical Box Office Jumps 26% On 17% Boost In TV BuysThe movie business is up 26% to $7.27 billion vs. the ye ...
- Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second ReadBut the ARF report is nonetheless worth reading if you want ...
- Spanish-Language National TV Ad Revenues Grow 13% Through Q3Spanish-language TV keeps getting better news vs. the English-language TV business wi ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom AudiencesThe partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- iSpot Gets MRC Accreditation For National Occurrence DataThe Media Rating Council has given accreditation to iSpot.tv's core national ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'Omnicom's OMD unit and Teads will release results of what they ca ...
- NBCU Strikes $1.4B Deal To Bring 'Friday Night Smackdown' Back To USA"Friday Night Smackdown" will return to USA Network next year from F ...
- MRC Responds To JIC Measurement Plan: Stick With MRC AccreditationIn response to the JIC's plan to begin certifying media audience-measurement servic ...
- Is It Time For A Media-Buying Bill Of Rights?Should planners, buyers and their clients have certain inalienable rights? That's ...
- WBD Max Leads TV Promo Ad Spend, But Stuck in Streaming ShareLinear TV advertising, largely on WBD's linear TV networks, witnessed 30,240 airin ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement"We've been collaborating with George and his team at the MRC ...
- ABC Returns To 'Monday Night Football' Origins: Airing All Games This SeasonABC is adding a full schedule of "Monday Night Football" games th ...
- Back-To-School: Streaming Declines, Broadcast/Cable GainStreaming TV viewing declined by half a share point vs. July f ...
- Amazon Scores 16.6M For First 'Thursday Night Football' This Season, Up 8%The first 'TNF' game of the season was up 8% to 16 ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The BasicsGoing back to the basics means reaching a simple understanding of wh ...
- A Week-End 'TV Watch' RoundupHere is a little roundup of relevant news and analysis, starting wi ...
- Empower Bulks Up Team, Focuses On Measurement 'Disruption'The agency, acquired earlier this year, has hired a slew of seni ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers"If we don't come through on this pledge - if we don ...
- Rao Succeeds Kenny As Nielsen CEORao, who has served as CEO of Nielsen's Audience Measurement business sin ...
- What's It Really Like To Be A Social Media Manager? Q&A With Hootsuite's Elina VilkAs the platform releases its first report ever on social-media management a ...
- Gracenote Program Facilitates FAST Channels DistributionThe program enriches programmers' channel content with editorial data, rich images, standardiz ...
