Tag results for "media measurement"
- SVODs Now Nearly Tied With Live TV As Viewers' Default Starting PointWhile live TV was still found to be the top viewing defau ...
- What Frustrates Retail Media Buyers (According To The IAB)Retail media standards and metrics have to be clearly defined. ...
- iSpot Buys TV Measurement Firm 605, Expands U.S. Data FootprintiSpot has acquired measurement and TV attribution company 605 in a de ...
- 605 Reasons There Will Be Fewer, Not More Alt CurrenciesEven as the U.S. JIC pushes to certify new alt currencies, iSpot ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp ModelIf you find yourself uncertain about the right compensation model for yo ...
- TikTok Partnership With TransUnion Gives Marketers Attribution MeasurementTikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- MobileFuse Focuses On Saying Buy-Bye To TargetingGoogle has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- Thinking Beyond Now: Plan For Long-Term Media EffectsConsider this: The impact of a single exposure is a point ...
- Nielsen Enables 1st-Party In Big Data, Tells MRC It Plans To Use It As Accredited Currency"For now, Nielsen's panel-only national TV service will remain the currency ...
- Who Remains For Legacy TV Viewing? Quiet QuittersInscape says those who have sharply reduced cable and satellite viewing ti ...
- Tubi TV Grows 16% Since February, With 74M Monthly Active UsersTubi had 64 million monthly active users in February and has amass ...
- Because A Zero Is Hard To SellBased on my back-of-the-envelope calculations, Nielsen's Big Data shift will add 337 ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 YearsSeventy-four percent of ad budgets have been impacted by the economic downtur ...
- Nielsen Claps Back At VAB, Corrects Amazon 'Errors And Misrepresentations'Nielsen has pushed back on the VAB's criticism of Nielsen's effort ...
- The Art Of The Running Without Running DealAccording to one analysis, the former president handily defeated all GOP debate ...
- Top Maturing Platforms For Streaming, CTV Losing Share To Smaller Ones: ComscoreWith 75% of growth in video hours on CTV devices from small ...
- Sports Wagering Continues To See Sharp TV Ad GrowthOnline sports wagering businesses totaled $140.5 million in national TV ad spe ...
- IAB Council Talks About PrivacyThe IAB Council has challenging positions in their work serving the ...
- Amazon Web Services, The Sleeping Generative AI GiantGenerative AI has changed how content is consumed - many places whe ...
- U.S. Ad Market Climbs 6.2% In JulyWith easier year-over-year comparisons, July posted the biggest gains for the U. ...
- Viewer Ad 'Attention' Drops For The First TimeViewer "attention" of CTV/streaming ads has dropped for the first time, TVisi ...
- Data Transparency Not Just For Advertisers: Writers, Actors Want The SameActors and screenwriters want more transparency with streaming TV and other dat ...
- Nielsen Will Incorporate 1st-Party Amazon Data In 'Thursday Night Football' RatingsNielsen will be using both its national TV panel-level derived data a ...
- Republican Presidential Debate Sans Trump Scores 12.8M ViewersThe first Presidential Republican debate without Trump posted 12.8 million viewers ...
- Linear TV Reaches New Dipping Point - But Is It A Tipping Point?Linear TV's decline to less than 50% of all TV viewing w ...
- Reddit Introduces First-Party Measurement ToolsThe tools - intended to quantify the incremental impact and overall effectivene ...
- Fox News, MSNBC In Close Race For Viewers Ahead Of GOP DebateInterest in the Trump indictments and previews of tonight's Republican Presidential deba ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous ContentMeasure, calibrate, and optimize are part of a new strategy outlined ...
- National TV Spending Falls 11% Summer-To-Date, Live Broadcast Viewing Drops 25%Summer TV broadcast viewing patterns are following recent live, linear television tren ...
- DirectTV: Digital Media, Addressable TV Still A Priority For AdvertisersAddressable TV is increasingly combined with search, display and other media ...
