Tag results for "media measurement"
- Microsoft Shares Secrets Behind How Bing Improves Site PerformanceMicrosoft has shared information on how it optimizes performance on Bing Searc ...
- Betting The NFL Season: Even Stronger Sports Gambling TV Ad Spend?Sports gambling marketing is poised for more sharp gains as a growi ...
- Relo Metrics Integrates VideoAmp Viewership Data To Enhance Real-Time Sponsorship MetricsThe alliance should help brands and agencies optimize how sponsorship packages a ...
- A Non-Linear TV First: Tops 50% Share Of Viewing In JulyLinear TV usage fell below a 50% share for the first ti ...
- Amazon Advancing AWS, Ads, Search BusinessesAmazon this year will make up 7.5% of the overall global digit ...
- Linear TV Prime-Time Upfront Shrinks 5%, CTV Expands 31%"What we are witnessing is both forms of TV content access ...
- CTV Faces Challenge In Persuading Marketers About PerformanceConsistent measurement methods, ad verification, brand safety and the quality of conte ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks OnScott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- Nexxen Partners With Lumen On Omnichannel Attention MeasurementThe attention offering can be used across a campaign's lifecycle, from planni ...
- Moz Develops Measurement For Brand Strength And SalienceMoz believes its developers have created a first-of-its-kind metric that can measu ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For TargetingHarshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- TikTok's Upcoming Ad Product Bypasses Privacy RegulationsTo help advertisers target specific audiences while bypassing privacy regulations, TikTok ...
- Tru Optik Co-Founder Launches Swanston LabsAndre Swanston says the company will help underrepresented entrepreneurs get their business ...
- 8 Google Analytics Features Enhance App Measurement, PerformanceGoogle Analytics 4 has unveiled features to improve app campaign measurement a ...
- TV 'Ad Intolerant' Viewers Still In The Minority, Study FindsAbout 16% to 17% of viewers said they "can't tolerate ads, ...
- Meta Expands Zefr's Brand-Suitability Solution To Instagram FeedTo increase brand safety, Meta has integrated Zefr's automated brand-suitability verification produ ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads"Radio shined as the most efficient of the audio formats studied, provi ...
- DoubleVerify To Acquire Scibids For $125 MillionThe resulting joint offering will allow DoubleVerify to span the media transacti ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DVYouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
- NBCU Sees Nearly 5% Lower Q2 Ad Revenue, Peacock Revenue And Losses UpPeacock grew subscription and ad revenue by 85% in Q2 to $8 ...
- Former Nielsen Exec And Data Scientist Leslie Wood Joins iSpotAs chief data officer of Nielsen-owned NCSolutions, Wood developed new ways ...
- Premium Inventory Access Drives ATV Spend Increases: SurveyMarketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- Streaming, Video Gaming Remain Strong In June, Kids TV Screen Time RisesTotal TV screen time for kids 2-17 grew about 20% in Ju ...
- Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions RiseAmid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slow ...
- Summer Sees TV Viewing Declines, Unscripted Series Shift To Fall Prime TimeThe top 20 summer shows are down 15% to 3.6 million avera ...
- NBC Finishes Upfront 'Roughly In Line' With Last YearAmid an uncertain TV ad marketplace, including disruptive strikes, NBCU has finish ...
- Nielsen Expands Big Data Data Deal With ComcastThe deal is important for two reasons. It's a vote of confiden ...
- Streamers' Ad Pods Duration Grows, As Frequency Issues RemainStreaming platform advertising may increasingly see a glut. Nearly 35% of streami ...
- Streaming TV Rises To Record 38% Share, Broadcast Plummets: NielsenIn June, TV-video streaming usage for viewers ages two and up climb ...
- What You Should Track: 7 Key Email MetricsMarketers should not limit themselves to counting opens and clicks. Here a ...
