Tag results for "media planning"
- Obit: MRI Co-Founder Alain Tessier, Dead At 85Alain Tessier, who along with the late Timothy Joyce, co-founded essential med ...
- Wednesday TV Is Best Night For ROIMedia attribution analytics company C3 says the middle of the week ...
- Report Finds In-House Agencies More Likely To Service Creative Than MediaMedia planning and buying, programmatic media, data analytics and research have relative ...
- FCA Sticks With Manning Gottlieb OMDThe Financial Conduct Authority has re-engaged Manning Gottlieb OMD as its buyi ...
- D&G Awarded Chicken of the Sea AORThe agency will handle creative and strategy and work with Canvas Worldwi ...
- Study: AM/FM Radio Could Attract Light TV ViewersTraditional radio believes it can give TV advertisers better access to lig ...
- The Trade Desk Strengthens AI Forecasting Of Impressions For Planning, Media BuysAn AI engine called "Koa" drives Planner, the new data-driven planning too ...
- Edelman Ad Campaign Punctuates Its Shift From PR To The Broader Marcoms SpaceThe firm is out with new campaign called "Act With Certainty" ...
- Lidl On The Hunt For A Planning AgencyLidl is splitting its media account and is looking out for ...
- Accenture Interactive Launches New Programmatic OfferingThe firm already has clients lined up and promotes the offering ...
- Finger Lickin' Good: KFC Serves Its $234 Million Media Business To Wieden+KennedyThe shift, from Spark Foundry, was made without a formal review. W ...
- Media Kitchen Promotes Lowenthal To CEOMDC's The Media Kitchen has promoted Barry Lowenthal to CEO from Preside ...
- Revlon's Global Media Assignment Back In ReviewLess than a year ago, Revlon consolidated its global media assignment wi ...
- ComScore Adds 'Advanced Audiences' To Media Metrix PlatformThe solution gives subscribers targeting of digital audiences based on their interest ...
- Publicis Media Scales Social Marketing CapabilitiesCynthia Glasbrenner, Publicis svp-managing director, will lead the unit, which spans soci ...
- NBCU Joins Advance Ad Consortium Open APNBCUniversal will license its Audience Graph, "a single centralized store of audien ...
- Data Breach Fails To Slow Facebook Demand, Advertisers Boost Spending 62% In Q1Despite the fallout surrounding the Cambridge Analytica data breach, Facebook was n ...
- Crossmedia Wins Mini USA BusinessMini USA is appointing Crossmedia as its media AOR for its Weste ...
- Publicis Groupe Appoints New Roles In Various NetworksStarcom UK is promoting Elliott Millard from managing partner, clients to t ...
- NBC Incorporates Adobe Cloud Into Programmatic OfferingAdobe will be incorporated into NBCU's Audience Studio. Marketers can plan med ...
- Omnicom Media Group Convenes Its Own UpfrontThe goal is to provide a "holistic look" at the 2018-19 investme ...
- Mindshare's New Planning Service: All In A Day's Work (And Not A Minute More)With a new service, the GroupM shop vows to deliver a viab ...
- SapientRazorfish, Spark Foundry Win Global Marriott MediaThe agencies will shepherd the account via a dedicated unit called Marrio ...
- Maxus' Global Creative Director Leaves To Join Independent Strategy Agency"Campaign" named Jen Smith in its top ten media planners in t ...
- LiveRamp Brings People-Based Marketing To TV Media Buys, MeasurementLiveRamp on Monday officially announced the extension of its IdentityLink platform in ...
- Brands Should Consider A Hybrid Model When Rethinking Their Programmatic CapabilitiesBrands should demand a tailored arrangement with an appropriate agency - selecti ...
- Attribution Got You Scratching Your Head? This Should HelpModeling has been a part of media planning, buying, research and analyti ...
- Mars Puts $1.5 Billion Media Business In ReviewMars currently has a three-agency structure operating globally across its three busine ...
- Giant Spoon Wins San Diego Zoo Media BusinessCreative media agency Giant Spoon has been awarded media planning and buyi ...
- Zenith Awarded Media Duties For Ride-Hailing Giant DiDi ChuxingThe Publicis Groupe-owned agency will develop a bespoke agency -- D+Z ...
