Tag results for "media planning"
- Netflix's Undead Lifestyle Puts Life Into Season TwoIt abandoned conventional tactics and created the next trend its ladies wou ...
- Singapore Airlines Consolidates Global Ad Account With Omnicom AgenciesPHD has been appointed the airline's new media agency, while TBWA h ...
- Forecast 2019 - Fighting the Attention WarsFrom 2019 trends in consumer behavior to measurement to GDPR, OTT a ...
- Forecast 2024 - Brave New Media World?Our panel discusses the media landscape in five years' time, from val ...
- O'Keeffe's Creates Weather-triggered Media PlanWith a slashed media budget for the key season - 22% small ...
- Merkley+Partners Named AOR For Fitness Brand PerformixMerkley will provide creative and media services from its New York offic ...
- OMMA Agency Of The Year: EssenceWhen WPP acquired Essence in 2015, the independent digital media agency w ...
- Horizon Lands Petco MediaPetco previously worked with smaller, local shops on media duties. ...
- Delta Air Lines Switches From Zenith To PHD In EuropeDelta Air Lines has moved switched its European media account to P ...
- 'Omni' Channel Picks Up One More: Out-of-HomeThis week, the ad industry will take a major step toward so-call ...
- Alphonso Launches Smart TV-Tech Analytics For Local TVAlphonso is debuting an extension of its TV ad analytics software a ...
- Hyundai And Kia Call European Media ReviewHyundai and Kia are calling an international media review for Europe, Russ ...
- AA Awards Media Account To Goodstuff CommunicationsThe AA has awarded its GBP14m media account to Goodstuff Communications, "Campaig ...
- Zenith Picks Up Expanded Lactalis Media AccountFrench dairy company Lactalis has consolidated much of its global media accou ...
- AA Media Under Review, Marketing Director DepartingThe AA is carrying out its second media review in two yea ...
- Mediaocean's MBuy Expands Deal With NielsenMBuy, the media planning and buying technology service of major media softwa ...
- Coca-Cola Retains MediaCom For Five More YearsCoca-Cola has retained MediaCom as its media agency for a further fi ...
- Wegerbauer Joins 9thWonder As Partner, Planning LeadJim Wegerbauer joins 9thWonder from GSD&M, where he was vice president-group strate ...
- Nielsen Cross-Media Planning Tool Adds RadioThe tool allows users to follow cross-media reach, frequency and duplication usi ...
- S4's Next Deal Coming 'Very Soon,' Sorrell SaysIn addition to content firms like the recently acquired MediaMonks, S4 Capit ...
- Co-Op Hands Media Account To Dentsu AegisThe Co-operative Group has handed its GBP50m media account to Dentsu Aegi ...
- Havas Appoints New Chief Planning OfficerHavas Media Group has appointed John Paul Cadman to the new ro ...
- Simulmedia Adds OTT Inventory To Media Buying-Planning SystemAdvanced TV ad-tech company Simulmedia is adding OTT inventory from its line ...
- Daimler Consolidates $950 Million Global Media With Omnicom Media GroupThe exception is China, not part of the pitch and retained ...
- MRI Unveils New Media Planning Segment: Cannabis UsersMRI, the U.S. consumer research division of GfK MRI, which is t ...
- Punching Above Your Weight: Popchips' Contender StoryBanking on emotion, the brand launched a new product, Nutters, a pean ...
- Search Advertising, Marketing Slowly Moves In-House, Per ANA StudySearch engine marketing came in at No. 2 in an ANA surve ...
- The Perception And Reality Of Multicultural TV Ad BiasNew academic research published in the "Journal of Advertising Research" is bou ...
- Obit: Agency Media Chief, Auditing Pioneer Michael Lotito, Dead At 57Michael Lotito, a long-time Madison Avenue media chief who founded pioneering med ...
- MDC Agencies Forsman & Bodenfors And KBS MergeF&B will be the surviving brand, given its broader footprint outside ...
