- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2020
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Surv ...
- Millennials Favor Facebook, Instagram; TikTok Is Least-Used
Video Insider, Karlene Lukovitz - Tuesday, February 11, 2020
Millennials -- particularly women -- are heavy Instagram users, but like oth ...
- Q&A With A&W's Liz Bazner
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
The director of digital at A&W Restaurants will present a case stu ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Network ...
- IPA Tells Agencies To Remember Not All Media Needs To Be Digital
Around the Net In MAD London, Sean Hargrave - Tuesday, February 4, 2020
The IPA has unveiled research which it claims shows agencies they ne ...
- Zoopla Looking For A New Media Agency
Around the Net In MAD London, Sean Hargrave - Monday, February 3, 2020
Property website Zoopla has called a media review." Campaign" has discovered th ...
- IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad Medium
MediaDailyNews, Joe Mandese - Wednesday, January 29, 2020
In a sign of the maturation of podcasting as an advertising mediu ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV Campaigns
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
MRI-Simmons, the dominant source for consumer media, lifestyle and product usage da ...
- Lionsgate To Retain Carat
Around the Net In MAD London, Sean Hargrave - Thursday, January 23, 2020
Film distributor Lionsgate will retain Carat as its media planning and buyi ...
- Burberry Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, January 21, 2020
Burberry has announced a global media review. "Campaign" reveals that ID Com ...
- Diageo Announces Shortlist In Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, January 21, 2020
Diageo has announced the three companies that will battle it out ...
- Media-Buying Giants On Board MediaPost's 'Forecast'
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
CIOs Shelby Saville of Spark Foundry, Jon Stimmel of UM, Matt Sween ...
- 'Media Is Media' Should Guide Campaign Planning
Show Daily, Nina Lentini - Thursday, January 16, 2020
Asked what is missing from today's political campaigns, he said that, "metric-wis ...
- ITV Calls Media Review
Around the Net In MAD London, Sean Hargrave - Wednesday, January 15, 2020
"Campaign" reports that ITV has kicked off a media review, putting Goodstu ...
- Costa Coffee Switches Media To MediaCom
Around the Net In MAD London, Sean Hargrave - Tuesday, January 7, 2020
Costa Coffee has switched its media account to MediaCom after a ten-ye ...
- Mindshare Wins KFC's UK Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, December 17, 2019
Mindshare has won a shootout with Zenith to pick up KFC's ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku Intensifies
Video Insider, Karlene Lukovitz - Tuesday, December 17, 2019
The removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmat ...
- UM Retains GoPro Global Media Account
Around the Net In MAD London, Sean Hargrave - Wednesday, December 11, 2019
UM has retained the global media account for GoPro cameras after ...
- AB InBev Media Review Being Labelled 'Punishing'
Around the Net In MAD London, Sean Hargrave - Tuesday, December 10, 2019
Agency executives have complained to "Campaign" that the upcoming AB InBev med ...
- 3 Views Of A Segment
Media Insider, Ted McConnell - Thursday, December 5, 2019
When someone says, "We have data," your BS detector should go ...
- GroupM Releases Upbeat Picture Of UK Ad Growth
Around the Net In MAD London, Sean Hargrave - Monday, December 2, 2019
GroupM has revealed upbeat figures for advertising growth, "The Drum" reports. ...
- Starcom On Alert As Duracell Calls Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, November 26, 2019
Publicis Media's Starcom has been placed on alert at Duracell calls ...
- SunLife Appoints MediaLabs
Around the Net In MAD London, Sean Hargrave - Monday, November 25, 2019
SunLife has handed its GBP30m media account to MediaLabs, "Campaign" reports. T ...
- Legal & General Splits Media Account Between Havas And Carat
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
Legal & General has awarded its media brief to Havas and Cara ...
- YouTube Integrates Nielsen TV Data Into Google Reach Planner
Digital News Daily, Karlene Lukovitz - Thursday, November 21, 2019
Planners can now use the tool to compare reach and frequency estimat ...
- Twitter Honors Twitter Campaigns By PHD, OMD Clients
MAD, Larissa Faw - Wednesday, November 20, 2019
Twitter collaborated with PHD Global and OMD EMEA to celebrate the be ...
- Carat Wins NIvea UK And Ireland Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
Carat has won Nivea's media account for the UK and Ireland. "Campaig ...
- Bayer Appoints Mullen Lowe Group As Global Ad Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
Bayer has appointed Mullen Lowe Group its global advertising agency. Campaign revea ...
- LG Picks PHD For Global Media
Around the Net In MAD London, Sean Hargrave - Wednesday, November 13, 2019
LG has picked PHD to handle its $800m global media account, "Campaig ...
- A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic Trader
RTBlog, Joe Mandese - Monday, November 11, 2019
There was some interesting math in what The Trade Desk presented ...