Tag results for "media planning"
- Airbnb Puts Starcom On Alert With Global Media ReviewStarcom has been placed on alert after Airbnb announced a global med ...
- Scenario Project Finds The Future Isn't What It Used To Be, The Car May Be TV's Next Big DaypartIn a rare cross-industry exercise to plan for how 5G and AT ...
- Starcom On Alert As Novartis Calls Global Media ReviewPharma giant Novartis is calling a global media review. "Campaign" reveals th ...
- Ad Pros Report Personal Decline In Social Media Usage, Cite Data ConcernsOne of the not-so-surprising things I learned from Advertiser Perceptions' benchmark stu ...
- Crossmedia Takes The High Ground, Launches Cannabis Media DivisionAPRIL 20, 2019 -- New York-based independent media agency Crossmedia Inc. tod ...
- 420 Reasons To Target Cannabis Users Vs. CBD Users"People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazin ...
- 'Trust' Emerges As New Ad Metric, Becomes Media-Buying FactorThree out of four ad execs say they currently factor for "trust-relat ...
- The NRA's Ugly Split With Its Ad AgencyThe National Rifle Association filed a breach of contract lawsuit late la ...
- PHD And UM Battle For Just Eat Consolidated Media AccountJust Eat has confirmed its media consolidation effort has let to ...
- Vodafone Calls Global Media ReviewVodafone has called a review of its GBP400m global media account, "Campaig ...
- Eurostar Reviews Global Media AccountEurostar has placed its global media account up for review. "Campaign" revea ...
- 'Cord-Nevers' Expand To 12% Of U.S. PopulationThe number of Americans deemed "cord-nevers" who have never subscribed to ...
- Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'Three in four Americans do not believe allowing advertisers to target th ...
- Kenshoo New GM Of Search Has Deep Agency RootsKate DuBois took on the role of general manager, search after near ...
- Spark Foundry Lands A Piece Of NBCU's Media BusinessNBCUniversal (NBCU) is awarding media planning and buying duties for the company ...
- A+E Network Offers Small, Medium Marketers Audience-Based TargetingThe initiative, called P1, will allow marketers to target and optimize med ...
- Freesat Appoints Electric Glue And RoastFreesat has appointed Electric Glue and Roast to handle media planning a ...
- MRI Data Reveals Two Distinct Cannabis Consumer Segments, Unique Media Patterns TooTwo distinct consumer segments are emerging within the burgeoning U.S. cannabis marketplac ...
- S4 Reports Revenue, Profit Growth For 2018That's on a pro forma basis -- the firm was formed ...
- Wherein Aflac Talks About 'Technology Debt'Listen as Andy Anderson, who handles media planning & buying management ...
- When Is A Couch Not A Couch? When It's A Sofa!With that distinction, Brant Schmitz, director of performance marketing at BLU DO ...
- Stop & Shop Taps Havas For Media DutiesThe agency will lead planning and buying and support the brand's repositioni ...
- Publicis Media Wins 2018 Net New Biz Race: +$3.201 BillionWith net new business gains of $3.201 billion, Publicis Media Group w ...
- Brand Story-Planning: The Power of Media Meeting CreativeOne thing that caused jaws to drop was that the audio performan ...
- Conagra's Evolved Strategy"We do media first and then content. With our new personalization mindse ...
- Moving Video Forward A Frame At A Time: A Brand's PerspectiveAs far as measurement goes, "the challenge is there are too ma ...
- Where Does Video Planning Sit?"If someone's watching my commercial on an OTT device and making ...
- Convergence & Fragmentation: Video Planning By Example In 2019"We're making the foundation about audience and then putting in traditional med ...
- TikTok Appoints Total MediaTikTok, the new, fast-growing social media platform aimed at millennials, has appoint ...
- Sir Martin Sorrell -- A Look Inside The Man And S4 CapitalIt might have been a movie starring Benedict Cumberbatch in the ro ...
