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Industry Veteran Calls Out Programmatic

  • MediaTel, Wednesday, April 22, 2020 10:01 AM
Manning Gottlieb's Managing Director Nick Manning has a column in Mediatel that is well worth reading today. He argues that programmatic advertising isn't working because the industry talks about targeting while working to deliver massive audiences. The two are in conflict, and he argues that it's time to get back to offering -- and charging for -- top-level media planning.

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