- MediaTel, Wednesday, April 22, 2020 10:39 AM
Mannning Gottlieb's OMD co-founder, Nick Manning has a column in "Mediatel" that is well worth reading today. He argues programmatic advertising isn't working because the industry talks about
targeting while working to deliver massive audiences. The two are in conflict and he argues it's time to get back to offering, and charging for, top level media planning.
Read the whole story at MediaTel »