Tag results for "media planning"
- Starbucks Switches Media To HavasStarbucks has ended its 19-year relationship with Manning Gottlieb OMD and h ...
- The Untold Story Of The Humans Behind Artificial IntelligenceBeyond the advances in technology, it is easy to forget that ...
- Cannes Conversation: DAN's Doug Ray Commands 'Attention'CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) ...
- Benecol Appoints PHD Manchester To Its Media AccountBenecol has left its media planning and buying agency, Wavemaker, and appoint ...
- Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH MediaData and technology are fueling demand for digital out-of-home media, making ...
- Why Audience Measurement Change Is So DifficultCANNES, FRANCE--There is an uprising bubbling from the French Riviera as med ...
- Solving The Reach ProblemThe industry desperately needs a mechanism to ensure the voice of t ...
- Are Local TV Automated Deals Finally Here?Hudson MX, the new local TV automated-buying platform, says $2 billion we ...
- Three Years After The ANA's Damning Media-Buying Report, What Has Changed?Three years on from an ANA report showing that non-transparent media buyi ...
- M&C Saatchi And The7stars Form M&C7M&C Saatchi and the7stars are forming a partnership to help brands ali ...
- WPP Retains L'Oreal Media Account By Switching To Essence"Campaign" reports that WPP has retained the GBP106m L'Oreal media account f ...
- Nielsen Integrates Scarborough Into Cross-Media DatabaseIn the latest integration of disparate media planning and buying databases, Niels ...
- FBI Seeking LVMH Help In US Media-Buying InvestigationLuxury brand owner LVMH has been issued a subpoena by the F ...
- With Loyalty Program In Place, Chipotle Is 'Almost A Startup'Chipotle finally has a loyalty program. "It's almost a startup mentality," sa ...
- Bountiful Cow Wins Alzheimer's Society Media AccountThe Alzheimer's Society has awarded its consolidated GBP9m media account to Bountif ...
- In-Housing Is Supplementing, Not Replacing, Media AgenciesResearch shows that some functions are going in-house, but brands still wa ...
- Google Ushers In The Era Of Anticipatory MarketingGoogle helps marketers understand consumer intent. The goal is to encourage markete ...
- Performance Planner In Google Ads Predicts Impact Of Campaign Budget ChangesThe Performance Planner identifies the best budget amount to spend for campaig ...
- Nielsen Expands Local Media Cross-Platform Planning Tool To 19 MarketsThe platform allows cross-platform analyses for local TV and radio, both separate ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH CampaignsLocation-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertisi ...
- Is Disney Preparing A Global Media Review?"Campaign" claims to have learned Disney is preparing for a global med ...
- UM Wins Just EatUM has won the global media and planning account for Just Ea ...
- Colin Gottlieb To Step Down As Omnicom Media Group Chief ExecutiveColin Gottlieb is to step down as chief executive of Omnicom Med ...
- Target Media Network Rebrands As RoundelRoundel will still be built around Target's first-party data and will "alwa ...
- Trade Desk Taps Samba TV For Programmatic TV ToolThe companies say the deal will help marketers make better decisions a ...
- EA Splits With Starcom In Global Media ReviewElectronic Arts has confirmed a move away from Starcom as it shortlis ...
- Data-First at the Line of Scrimmage: The EA PlaybookEA has defined nine types of player motivations, from imaginative creator ...
- Fifth Third Bank Cashes In On Checking Account ProductionNick Ferrugia, head of media strategy and execution at Fifth Third Ban ...
- LG Electronics Calls Global Media ReviewLG Electronics has called a global media review. "Campaign" reveals that t ...
- From Duopoly To Trilogy -- Why Is Amazon Not Taken More Seriously?Amazon's rise is played down -- but it knows what customers bough ...
