- GroupM Forms Coalition To Increase Engagement With Multicultural Audiences
MAD, Larissa Faw - Thursday, September 19, 2019
The coalition will develop tools and solutions to help brands better prepa ...
- Are Clients Falling Out Of Love With Media Agencies?
London Blog, Sean Hargrave - Thursday, September 19, 2019
Data is being in-housed, but could more media functions follow? New figur ...
- Advertisers Do Not Rate Media Agencies Highly
Around the Net In MAD London, Sean Hargrave - Wednesday, September 18, 2019
Research by ID Comms has shown advertisers are less impressed with the ...
- Vodafone Moves Media From Wavemaker To Carat
Around the Net In MAD London, Sean Hargrave - Tuesday, September 17, 2019
Vodafone has handed its global media account to Carat. "Campaign" reminds th ...
- ANA Study Confirms High Commissions For Planning/Buying Digital Vs. 'Traditional' Media
Research Intelligencer, Joe Mandese - Monday, September 16, 2019
Most big marketers continue to pay significantly higher rates of commission ...
- TSB And Vizeum Part Ways
Around the Net In MAD London, Sean Hargrave - Thursday, September 12, 2019
TSB is parting ways with Vizeum after three years. "Campaign" reveals th ...
- USIM Taps Former Wavemaker Smith To Lead Integrated Strategy
MediaDailyNews, Joe Mandese - Wednesday, September 11, 2019
USIM has named digital-savvy media vet Greg Smith executive vice president-integrated strateg ...
- Ocean Media Tapped For BetMGM Media Assignment
Accounts on the Move, Steve McClellan - Monday, September 9, 2019
BetMGM, the newly launched online/mobile sports betting platform of Roar Digital, LLC, h ...
- Havas Wins TripAdvisor's Global Media Account
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
Havas has been appointed to TripAdvisor's global media account, "Campaign" reports. ...
- Diageo Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
Diageo has called a global media review, "Campaign" reports. Carat currently accoun ...
- KFC Calls UK Media Review
Around the Net In MAD London, Sean Hargrave - Wednesday, September 4, 2019
After 16 years with Blue 449, KFC is calling a UK med ...
- Wunderman Thompson Atlanta Is New Lead Agency For NC Lottery
MAD, Larissa Faw - Monday, August 19, 2019
Spurrier Group will handle media planning and buying services. WT Chicago a ...
- TSB Calls Media Review
Around the Net In MAD London, Sean Hargrave - Friday, August 16, 2019
TSB has put Vizeum on alert by calling a media review, "Campaig ...
- Publicis Groupe Bespoke Team Retains Novartis
MAD, Larissa Faw - Thursday, August 15, 2019
The company credits the recently acquired data-management company Epsilon with securing t ...
- The Specialist Works Wins GBP9.7m AO.com's Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, August 15, 2019
Independent media agency The Specialist Works has won online white goods retail ...
- Mullen Lowe Poaches GroupM Exec To Become Chief Exec At Mediahub
Around the Net In MAD London, Sean Hargrave - Wednesday, August 14, 2019
MullenLowe Group is hiring Danny Donovan as the chief executive of i ...
- BBC Calls Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, August 13, 2019
The corporation is calling a review of its media planning and buyi ...
- Here Comes the Noise: What's Your Media Plan for 2020?
MAD, Karlis Collins - Monday, August 12, 2019
With the candidates eating up so much of the available inventory, h ...
- PHD Awarded TikTok Media Business
Accounts on the Move, Steve McClellan - Monday, August 5, 2019
Social platform TikTok has appointed Omnicom's PHD as its new media agen ...
- KP Snacks Calls Consolidation Review Of Its European Media
Around the Net In MAD London, Sean Hargrave - Thursday, July 25, 2019
KP Snacks has called a review to consolidate its European media accoun ...
- FirstGroup Picks the7stars For GBP24m Media Account
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
FirstGroup has awarded its GBP24m-a-year media planning and buying account to the7star ...
- Nivea Reviews European Media, Wavemaker Is Not Repitching
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
Nivea is reviewing its European media planning and buying account and t ...
- Quality Content Delivers, But How Can Advertisers Find It?
London Blog, Sean Hargrave - Friday, July 19, 2019
The latest research shows a huge boom for view rates and dwe ...
- WPP Will Not Pitch For Disney Global Media Account
Around the Net In MAD London, Sean Hargrave - Wednesday, July 17, 2019
"Campaign" is reporting WPP will not pitch for Disney's $4bn global med ...
- UM Picks Up EMEA And Asia Pac Media Briefs From Mattel
Around the Net In MAD London, Sean Hargrave - Wednesday, July 17, 2019
Interpublic's UM is the big victor in Mattel's media review, "Campaign" report ...
- Vodafone Global Media Account Down To A WPP vs Dentsu Aegis Shootout
Around the Net In MAD London, Sean Hargrave - Friday, July 12, 2019
"Campaign" is reporting a review of the GBP400 Vodafone global media accou ...
- OpenAP Selects Dataxu As Ad Targeting Partner
Television News Daily, Wayne Friedman - Thursday, July 11, 2019
Using dataxu's OneView software, advertisers can get "thousands of audience attributes, includi ...
- Cass Out As MDC Realigns Media Operations
MAD, Larissa Faw - Tuesday, July 9, 2019
MDC Partners has formed a new network that aligns MDC Media Partne ...
- Eurostar Hands Global Media To Wavemaker
Around the Net In MAD London, Sean Hargrave - Tuesday, July 9, 2019
Eurostar has handed its global media account to Wavemaker, "Campaign" reports. Dent ...
- LVMH Calls EMEA Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, July 2, 2019
Luxury goods company LVMH is calling a review of its EMEA med ...