For the first time, NBCUniversal will open up premium opportunities across Peacock, YouTube, and Apple News to regional advertisers. The move doubles the amount of digital and streaming inventory made available through NBCU's OneApp.
In addition, NBC SpotOn will expand to include all geotargeted selling for NBCUniversal inventory, including CTV and OTT.
NBC Spot On launched in February 2020 of this year offering marketers local, regional CTV and OTT inventory. This marketplace also include commercial inventory other video partners.
NBCU claims to reach 200 million people every month across all its digital properties.