- AMC Networks Offers Upfront Platform For Agencies, Marketers
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screeni ...
- TV On Hold: Fundamental Questions About The Pandemic
TVBlog, Adam Buckman - Friday, April 17, 2020
The question that would appear to override all others about the curre ...
- Five Tips To Pivot Your Media Plan During COVID-19 And Beyond
MediaDailyNews, Sascha Lock - Tuesday, April 14, 2020
The reality is that the rules of the media game and strate ...
- The COV-Ad Pandemic, And How To Avoid It
MediaDailyNews, Kevin Ryan - Friday, April 10, 2020
Advertisers are being forced to change the way they are contributing ...
- We Need A Counter-Outbreak Of Health Intelligence
MediaDailyNews, Rich Gagnon, Peter Sedlarcik - Tuesday, April 7, 2020
While our industry is just one piece in a global health networ ...
- Most Ad Execs Project A Second Wave Of Pandemic Cuts Later This Year, Weak Signals For Upfront
MediaDailyNews, Joe Mandese - Monday, April 6, 2020
Three-quarters of ad execs plan to cut the remainder of their 20 ...
- Ten Big Brands On Board For NBCU's Peacock Launch This Week
Television News Daily, Wayne Friedman - Monday, April 13, 2020
Peacock, which rolls out this week, will be part of NBCU's O ...
- ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising 'KPI'
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2020
If there was any doubt that the advertising world has shifted fr ...
- Manchester City Searching For New Media Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
Manchester City is seeking to replace its media agency PHD Manchester whi ...
- Businesses Unprepared For COVID-19 Crisis
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2020
The survey indicates 83% are "moderately" or "extremely" concerned about the potenti ...
- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2020
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Surv ...
- Millennials Favor Facebook, Instagram; TikTok Is Least-Used
Video Insider, Karlene Lukovitz - Tuesday, February 11, 2020
Millennials -- particularly women -- are heavy Instagram users, but like oth ...
- Q&A With A&W's Liz Bazner
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
The director of digital at A&W Restaurants will present a case stu ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Network ...
- IPA Tells Agencies To Remember Not All Media Needs To Be Digital
Around the Net In MAD London, Sean Hargrave - Tuesday, February 4, 2020
The IPA has unveiled research which it claims shows agencies they ne ...
- Zoopla Looking For A New Media Agency
Around the Net In MAD London, Sean Hargrave - Monday, February 3, 2020
Property website Zoopla has called a media review." Campaign" has discovered th ...
- IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad Medium
MediaDailyNews, Joe Mandese - Wednesday, January 29, 2020
In a sign of the maturation of podcasting as an advertising mediu ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV Campaigns
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
MRI-Simmons, the dominant source for consumer media, lifestyle and product usage da ...
- Lionsgate To Retain Carat
Around the Net In MAD London, Sean Hargrave - Thursday, January 23, 2020
Film distributor Lionsgate will retain Carat as its media planning and buyi ...
- Burberry Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, January 21, 2020
Burberry has announced a global media review. "Campaign" reveals that ID Com ...
- Diageo Announces Shortlist In Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, January 21, 2020
Diageo has announced the three companies that will battle it out ...
- Media-Buying Giants On Board MediaPost's 'Forecast'
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
CIOs Shelby Saville of Spark Foundry, Jon Stimmel of UM, Matt Sween ...
- 'Media Is Media' Should Guide Campaign Planning
Show Daily, Nina Lentini - Thursday, January 16, 2020
Asked what is missing from today's political campaigns, he said that, "metric-wis ...
- ITV Calls Media Review
Around the Net In MAD London, Sean Hargrave - Wednesday, January 15, 2020
"Campaign" reports that ITV has kicked off a media review, putting Goodstu ...
- Costa Coffee Switches Media To MediaCom
Around the Net In MAD London, Sean Hargrave - Tuesday, January 7, 2020
Costa Coffee has switched its media account to MediaCom after a ten-ye ...
- Mindshare Wins KFC's UK Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, December 17, 2019
Mindshare has won a shootout with Zenith to pick up KFC's ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku Intensifies
Video Insider, Karlene Lukovitz - Tuesday, December 17, 2019
The removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmat ...
- UM Retains GoPro Global Media Account
Around the Net In MAD London, Sean Hargrave - Wednesday, December 11, 2019
UM has retained the global media account for GoPro cameras after ...
- AB InBev Media Review Being Labelled 'Punishing'
Around the Net In MAD London, Sean Hargrave - Tuesday, December 10, 2019
Agency executives have complained to "Campaign" that the upcoming AB InBev med ...
- 3 Views Of A Segment
Media Insider, Ted McConnell - Thursday, December 5, 2019
When someone says, "We have data," your BS detector should go ...