- 3Q Digital Founder David Rodnitzky Steps Aside, Appoints President Rob Murray To CEO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
Sam Huston, former chief strategy officer at iProspect, signs on with ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With Mediaocean
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
The deal with Mediaocean allows media buyers to buy NBCU stations' O ...
- Brands, Agencies Work Through Media Planning One Day At A Time
Show Daily, Nina Lentini - Tuesday, June 30, 2020
A lively panel discussion on Day One of MediaPost's TV & Vid ...
- How To Avoid Targeting Tragedies
MediaDailyNews, Gerard Broussard, Joel Rubinson - Monday, June 29, 2020
Here are strategies that can help marketers or agencies avoid the pitfal ...
- Media Buyers Ride Out Uncertain Times By Proactively Looking At All The Options
Show Daily, Nina Lentini - Monday, June 29, 2020
Discussions seem to be all the rage. Gibbs Haljun, managing director, med ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?
Show Daily, Nina Lentini - Monday, June 29, 2020
Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibili ...
- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
Dentsu Aegis Network, whose agencies have long been proponents of developing proprieta ...
- Presidential Ad Spending Dips In Current Week, Biden Campaign Ups Spend For Weeks To Come
Television News Daily, Wayne Friedman - Friday, June 19, 2020
Media spend will ramp up as the Biden Presidential campaign plans ...
- Out Of A Crisis, A Solution: End The Myriad Of Vanity Metrics
Television News Daily, Jed Meyer - Thursday, June 11, 2020
Static media plans must evolve to meet the current reality. One maj ...
- Novus Media Forms New Unit To Focus on Geospatial, Multichannel Planning, Buying
Mediapsssst, Richard Whitman - Monday, June 1, 2020
The new unit -- Novus Next -- will be led by med ...
- Study: Brands Must Adapt To Paradoxical Consumer Behaviors As Lockdown Lifts
Mediapsssst, Richard Whitman - Thursday, May 28, 2020
Brands may encounter "revenge spending" by consumers who will overcompensate for t ...
- MediaCom Wins Duracell's Global Media Account
MAD, Steve McClellan - Wednesday, May 13, 2020
The award, effective July 1, came after a formal review that beg ...
- 'A Fear of Not Working, And a Fear of Working': Indeed.com's Singular Perspective On A Singular Crisis
Brand Insider Podcast, Steve Smith - Wednesday, May 13, 2020
The largest job search engine comes at the COVID-19 crisis from sever ...
- NBCU's 'One Industry' Update: Cutting Ad Time/Clutter, No New Programming Yet
Television News Daily, Wayne Friedman - Monday, May 11, 2020
NBCU says it continues to work on new programs and new episod ...
- Media Epidemiology
RTBlog, Joe Mandese - Monday, May 11, 2020
One of the most surprising developments surrounding our coverage of the COVID- ...
- A Month Into Pandemic, Ad Plans Become Significantly More Disrupted
Research Intelligencer, Joe Mandese - Thursday, May 7, 2020
A month after benchmarking the impact the COVID-19 is having on t ...
- Discovery: Q1 Advertising Flat, Q3 Options, Cancellations 'Too Early' To Call
Television News Daily, Wayne Friedman - Wednesday, May 6, 2020
Discovery's Q1 saw U.S. advertising flat at $1.03 billion, with U.S. distributi ...
- Verizon, Pluto TV Ink Deal Across Pay TV, CTV, Mobile; Verizon Media Adds Native To DSP
Digital News Daily, Karlene Lukovitz - Tuesday, May 5, 2020
The Verizon-Pluto TV distribution deal is said to be the first comprehensi ...
- Connecting Markets And Business During Pandemic: 'A Haircut For Personal Data?'
MediaDailyNews, Tony Jarvis - Monday, May 4, 2020
ESOMAR, the global voice of the data, research and insights community, moderat ...
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'
MAD, Larissa Faw - Thursday, April 30, 2020
"The plan has always been to create data-led packages using AI technolog ...
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff Delayed
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Nielsen witnessed stability from its traditional media ratings business in Q1, b ...
- Kantar, VNU Veteran Kent Named CEO At SRDS
MAD, Steve McClellan - Wednesday, April 29, 2020
The appointment comes shortly after SRDS was acquired by Adwanted Group. Ke ...
- Why Creatives Will Be Praying Harder Than Most For Growth
London Blog, Sean Hargrave - Wednesday, April 29, 2020
Most are not expecting a bounce-back in the fourth quarter -- a ...
- Kantar Reveals Post-Pandemic Planning Data: Finds Consumers Challenged, Embrace Advertising
MediaDailyNews, Joe Mandese - Thursday, April 23, 2020
Kantar has begun re-contacting panelists in its massive TGI media-planning panel ...
- Out-of-Home Media-Planning Data Reveals Americans Beginning To Travel More
MediaDailyNews, Joe Mandese - Thursday, April 23, 2020
America has already begun "opening up," according to some unique out-of-home media-planni ...
- Industry Veteran Calls Out Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Manning Gottlieb's Managing Director Nick Manning has a column in "Mediatel" th ...
- Industry Veteran Calls Out Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Mannning Gottlieb's Managing Director, Nick Manning has a column in "Mediatel" th ...
- COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2020
It's official -- the COVID-19 crisis has spawned the ad industry's pandemic-bas ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activi ...
- AMC Networks Offers Upfront Platform For Agencies, Marketers
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screeni ...