- Media Veterans Launch Predictive Analytics Company datafuelX
Mediapsssst, Richard Whitman - Thursday, March 3, 2022
The founders are Jay Amato, president, Howard Shimmel, head of strategy a ...
- How To Prepare For CPG's Post-Quarantine Renaissance
MediaDailyNews, Bill Durrant - Thursday, March 3, 2022
It's time to build a new marketing foundation and get creative agai ...
- Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA Conference
MediaDailyNews, Joe Mandese - Thursday, March 3, 2022
The day revealed improvements like speedier payment cycles to minority-owed media, b ...
- Nielsen Adds CTV Streaming Data To Media Planning Solution
Digital News Daily, Karlene Lukovitz - Wednesday, February 23, 2022
Nielsen Media Impact's cross-media insights and analytics now include streaming channels, ...
- The Trends Reports Are Coming - What Now?
MediaDailyNews, Ben Nilsen - Thursday, February 17, 2022
We should know about trends, read them and form our own educat ...
- UM Delivers For Grubhub, 'Human-Centric' Approach Credited For Win
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2022
UM will handle all strategy, planning, buying and data and analytics f ...
- Media Buyers Bid Up Amazon's Ad Prices To Reach Last-Minute Holiday Shoppers
Research Intelligencer, - Monday, January 31, 2022
Comparisons with 2020 will be more difficult because the company moved i ...
- 2021 Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Like the year before it, 2021 was a year of multiple transformatio ...
- 2021 Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
USIM worked with Roku to help solve the problem of generating fo ...
- WFA Issues Media Planning And Buying Diversity Guide
Mediapsssst, Richard Whitman - Monday, January 24, 2022
The new document is a follow-up to a similar effort issued la ...
- Social Video vs. CTV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
While Gen Z spends more time on social media than ever befo ...
- True Independent Holdings Acquires St. Louis Media Agency Dicom
MAD, Steve McClellan - Wednesday, January 12, 2022
The Dicom team will join True Media and relocate to the agency ...
- Spark Foundry Recaptures KFC U.S. Media Account
MAD, Steve McClellan - Tuesday, January 11, 2022
The win follows a review that began in September. The incumbent w ...
- Media All-Star: Jeff Larson
MediaPost All Stars, Joe Mandese - Friday, January 7, 2022
After two decades working inside some of the world's greatest brands a ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement
MediaDailyNews, Wayne Friedman - Thursday, January 6, 2022
Some 60% of media execs say "improvements in integrated media/execution" will ...
- McDonald's Shifts National Media Buying And Planning In U.S. To Starcom
MAD, Steve McClellan - Monday, January 3, 2022
OMD, the incumbent on the assignment, will continue to support McDonald's U ...
- Iconic Plumbing Fixtures Marketer Kohler Names PMG Agency Of Record
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
The win, which follows a review, includes strategy, creative, media planning a ...
- Telmar Acquires 'Audience Intel' Platform Helixa
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
As part of the deal, Helixa clients gain access to Telmar's media-planni ...
- Turning Customers Into Fans: Church's New Social Media Playbook
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
As social platforms fragment, brands need to remain flexible in their pa ...
- Google Consolidates Global Media With GroupM's Essence
MAD, Steve McClellan - Wednesday, November 17, 2021
Essence is a long-time incumbent, having handled digital media planning and buyi ...
- iProspect Wins Luxury Marketer Kering, Accelerates Full-Service Media Transformation
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
As global media agency of record, iProspect will be responsible for med ...
- Marketers Say Audience Measurement Is Major Worry For 2022
Research Intelligencer, - Thursday, November 18, 2021
The biggest challenge is being able to profile audiences across media touchpoi ...
- Does The OOH Industry Want To Have A Say In Its Future?
MediaDailyNews, David Gordon - Wednesday, November 10, 2021
Rapid and accurate audience measurement is the gold standard of accountability f ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Media ad budgets in 2022 are expected to increase 13% compared v ...
- SRDS Launches Tools Fostering Diverse Audience Planning, Buying
Mediapsssst, Richard Whitman - Friday, October 8, 2021
A new platform segments the diverse audiences of thousands of titles whi ...
- Why De-Duplication Is Becoming The New Reach & Frequency
RTBlog, Joe Mandese - Monday, October 4, 2021
I'm seeing creative new data approaches designed to "de-duplicate" audience reach ...
- Why Media Planning Belongs In Creative Agencies
MAD, Timothée Belanger - Thursday, September 16, 2021
Controlling media planning allows agencies to build communication strategy as well ...
- WFA Study Finds Media 'Capability Gaps'
MAD, Steve McClellan - Wednesday, September 8, 2021
According to the study, there are five areas where multinational marketers a ...
- As Delta Variant Impacts Marketing Strategy, Change Your Creative Approach
Search & Performance Marketing Daily, Lucas Piazza - Thursday, August 26, 2021
The rise of the Delta variant has thrown a wet blanket ...
- TV Network Scheduling Executives Calculate New Episode Math
TV Watch, Wayne Friedman - Tuesday, August 17, 2021
Broadcast TV network executives compete with premium streaming platforms -- including tho ...