Tag results for "media planning"
- Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'"The plan has always been to create data-led packages using AI technolog ...
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff DelayedNielsen witnessed stability from its traditional media ratings business in Q1, b ...
- Kantar, VNU Veteran Kent Named CEO At SRDSThe appointment comes shortly after SRDS was acquired by Adwanted Group. Ke ...
- Why Creatives Will Be Praying Harder Than Most For GrowthMost are not expecting a bounce-back in the fourth quarter -- a ...
- Kantar Reveals Post-Pandemic Planning Data: Finds Consumers Challenged, Embrace AdvertisingKantar has begun re-contacting panelists in its massive TGI media-planning panel ...
- Out-of-Home Media-Planning Data Reveals Americans Beginning To Travel MoreAmerica has already begun "opening up," according to some unique out-of-home media-planni ...
- Industry Veteran Calls Out ProgrammaticManning Gottlieb's Managing Director Nick Manning has a column in "Mediatel" th ...
- Industry Veteran Calls Out ProgrammaticMannning Gottlieb's Managing Director, Nick Manning has a column in "Mediatel" th ...
- COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'It's official -- the COVID-19 crisis has spawned the ad industry's pandemic-bas ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging ConsumersDesigned to provide measurement around COVID-19, Semcasting has developed a Digital Activi ...
- AMC Networks Offers Upfront Platform For Agencies, MarketersThe "Upfront Connect" site is a client-exclusive platform, which includes "The Screeni ...
- TV On Hold: Fundamental Questions About The PandemicThe question that would appear to override all others about the curre ...
- Five Tips To Pivot Your Media Plan During COVID-19 And BeyondThe reality is that the rules of the media game and strate ...
- The COV-Ad Pandemic, And How To Avoid ItAdvertisers are being forced to change the way they are contributing ...
- We Need A Counter-Outbreak Of Health IntelligenceWhile our industry is just one piece in a global health networ ...
- Most Ad Execs Project A Second Wave Of Pandemic Cuts Later This Year, Weak Signals For UpfrontThree-quarters of ad execs plan to cut the remainder of their 20 ...
- Ten Big Brands On Board For NBCU's Peacock Launch This WeekPeacock, which rolls out this week, will be part of NBCU's O ...
- ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising 'KPI'If there was any doubt that the advertising world has shifted fr ...
- Manchester City Searching For New Media AgencyManchester City is seeking to replace its media agency PHD Manchester whi ...
- Businesses Unprepared For COVID-19 CrisisThe survey indicates 83% are "moderately" or "extremely" concerned about the potenti ...
- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning SourceThe Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Surv ...
- Millennials Favor Facebook, Instagram; TikTok Is Least-UsedMillennials -- particularly women -- are heavy Instagram users, but like oth ...
- Q&A With A&W's Liz BaznerThe director of digital at A&W Restaurants will present a case stu ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TVThe new web-based app, to be piloted by Discovery and AMC Network ...
- IPA Tells Agencies To Remember Not All Media Needs To Be DigitalThe IPA has unveiled research which it claims shows agencies they ne ...
- Zoopla Looking For A New Media AgencyProperty website Zoopla has called a media review." Campaign" has discovered th ...
- IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad MediumIn a sign of the maturation of podcasting as an advertising mediu ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV CampaignsMRI-Simmons, the dominant source for consumer media, lifestyle and product usage da ...
- Lionsgate To Retain CaratFilm distributor Lionsgate will retain Carat as its media planning and buyi ...
- Burberry Calls Global Media ReviewBurberry has announced a global media review. "Campaign" reveals that ID Com ...
