- NBCU Opens All Digital Inventory To Local Marketers
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
For the first time, NBCU will open up premium opportunities across Peacoc ...
- Media 'Planning'? Really?
Marketing Daily, Dave Edelman - Tuesday, December 1, 2020
Media campaigns can no longer be managed sequentially. But they absolutely ...
- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning Tool
Mediapsssst, Richard Whitman - Tuesday, November 24, 2020
The new planning tool, which is exclusive to SSCG, will enable agen ...
- Mediaocean Automates Local TV Pre-, Post-Buys
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow ...
- Heineken Unveils New Agency Structure: Consolidates Media At Dentsu, Creative At 'Le Pub'
MediaDailyNews, Joe Mandese - Wednesday, November 4, 2020
For Dentsu, the structure represents a consolidation of all of Heineken's med ...
- Citing 'Unparalleled Changes' During 2020, IPG Mediabrands Launches Reprise Commerce Unit
MediaDailyNews, Joe Mandese - Thursday, October 29, 2020
IPG Mediabrands performance marketing agency Reprise this morning unveiled a new ecommer ...
- Madison Ave. Endorses Biden, Projects Him Winning Two-To-One
Marketing Politics Weekly, Joe Mandese - Thursday, October 15, 2020
By a margin of nearly two-to-one, ad executives -- both advertisers a ...
- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?
Performance Marketing Insider, Laurie Sullivan - Thursday, October 15, 2020
In a study, 64% of consumers said they're as or more excit ...
- NBCU's Yaccarino Promoted To Chairman, Global Advertising, Partnerships
Television News Daily, Wayne Friedman - Monday, October 12, 2020
Yaccarino will head an effort to create a new data strategy un ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta Customer
Performance Marketing Insider, Laurie Sullivan - Thursday, October 1, 2020
A new metric allows marketers to see which ads were blocked a ...
- Spark Foundry Hearts Media Training 'Academy' Developed With Sales-Side Partner
MediaDailyNews, Joe Mandese - Friday, September 25, 2020
In an unusual collaboration, Publicis Media's Spark Foundry has turned to ...
- Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
605, a platform for TV measurement and audience analytics, has formed ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Vid ...
- CPG Brands Weigh In On COVID-Related Behavior Changes
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Before MediaPost's Brand Insider CPG Summit took place Aug. 18, we ask ...
- Buying Biden: Politics Is About To Eat The Internet
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Most money will be going into video because it is the be ...
- Crunching The Map: Crunch Fitness's Geo-Targeting Workout
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Earlier this year, Crunch Fitness was hitting what its head of marketi ...
- Kraft Heinz Awards Carat Media Duties Outside The U.S.
Mediapsssst, Richard Whitman - Friday, August 28, 2020
Kraft Heinz confirmed the news late Friday, but noted that both ...
- Reckitt Benckiser Retains Zenith, Adds Hearts & Science To U.S. Media Roster
MAD, Larissa Faw, Steve McClellan - Monday, August 24, 2020
Publicis Media's Zenith retained the largest portion of the assignment with clo ...
- Then And Now: How The Pivot To Virtual Insider Summits Is Working Out
MediaPost Connect, Nina Lentini - Friday, August 14, 2020
Seth Oilman, our VP of Sales & Marketing, has overseen and attend ...
- Here Are The Ways Brands And Publishers Are Coming Out Ahead During COVID
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Our virtual events have been a mother lode of information on h ...
- Making Better Sense of Lower-Funnel Metrics With Media-Planning Forecasts
MAD, Raghu Siddani - Monday, July 27, 2020
Why bother with a forecast? Because when done effectively, it can resu ...
- Brand Insider Attendees Name Their Biggest Challenges Facing Acquisition
Show Daily, Nina Lentini - Wednesday, July 29, 2020
"Maintaining the efficiency and lower CPAs," said one respondent. "Trying to sca ...
- NBCU's Local CTV/OTT Inventory Available On FreeWheel's Strata
Television News Daily, Wayne Friedman - Monday, July 27, 2020
Expanding the availability of its local CTV and OTT inventory, NBCU station ...
- The Empathy Metric: PepsiCo Foodservice Checks In On How We're Feeling
Brand Insider Podcast, Steve Smith - Friday, July 24, 2020
Scott Finlow and team worked on how one of the world's large ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
MediaDailyNews, Tony Jarvis - Thursday, July 16, 2020
Josh Chasin has joined an elite group in earning one of t ...
- Average Media Planning Time Falls By 45%, Pre-/-Post Pandemic
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2020
In what could be an anathema for the 2020-21 upfront and oth ...
- New Nielsen Audience Planner Integrates First-Party Data For Data-Driven Linear
Digital News Daily, Karlene Lukovitz - Thursday, July 9, 2020
The solution is designed to streamline planners' use of first-party data acro ...
- UNICEF USA Taps Infogroup For Donor Acquisition Program
Email Marketing Daily, Ray Schultz - Friday, July 10, 2020
The charity hopes to identify prospective donors and improve performance. ...
- Huh? Advertisers Boycott Social Media Now, Plan On Raising 2021 Investment
Media Insider, Maarten Albarda - Friday, July 10, 2020
Many advertisers that are now on the boycott bandwagon will have ...
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'
MediaPost Connect, Lisa Singer - Thursday, July 2, 2020
Dan Bealey is senior director of advanced TV and programmatic media ...