- ChatGPT To Media Planners: Reduce Ad Spending In A Recession
MediaDailyNews, Joe Mandese - Monday, January 30, 2023
"It keeps telling me the answer is all lower funnel stuff, n ...
- Question: Why Did The Ad Agency Exec Interview ChatGPT?
MediaDailyNews, Ben Kunz - Thursday, January 26, 2023
The following Q&A includes real answers -- and at least one punchli ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Jamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- TV Networks, Advertisers Face Uncertain New Currency Path: What About The Upfront?
TV Watch, Wayne Friedman - Wednesday, January 25, 2023
A broad view of recent industry initiatives to create standards for audien ...
- Em-Power Yourself With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- Horizon Launches Neon, The ChatGPT Of Media Planning/Buying
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The new platform is a proprietary AI tool Horizon claims buys mo ...
- Ecommerce Fashion Retailer Zalando Consolidates Media At iProspect
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
The Dentsu unit will be responsible for all traditional "above-the-line" media planni ...
- Laura Molen, Longtime NBCU President Of Ad Sales, To Depart
Television News Daily, Wayne Friedman - Friday, December 16, 2022
Laura Molen, president of ad sales and a 10-year veteran who h ...
- Aspen Group Taps DentsuX For Aspen Dental, ClearChoice, Motto Brands
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
The agency will handle media planning and buying for the mass market ...
- ANA Finds Commissions Persist, More For Media Than Other Services
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
Media planning/buying ironically also achieved the highest satisfaction levels among clients f ...
- MNI Built Optics, How Developers Dealt With 'Too Much Data'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2022
MNI, a targeted media-planning and buying company, announced the launch of ...
- Dentsu Makes A Case For Planning 'Carbon Budgets'
MediaDailyNews, Joe Mandese - Friday, November 11, 2022
The pitch comes a week after parent Dentsu unveiled plans to integra ...
- Dentsu Incorporates Carbon Into Media-Planning Systems
MediaDailyNews, Joe Mandese - Thursday, November 3, 2022
The move factors carbon impact at a media impression level, alongside campai ...
- SEOs Must Become More Agile, Fast, Flexible With Planning
Performance Marketing Insider, Laurie Sullivan - Monday, October 31, 2022
Things are changing in search, with about 78% of SEO teams amo ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2022
"We need to break the [general market] media reach habit," he sa ...
- TelevisaUnivision Embraces 'Nielsen One' Measurement
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- Reckitt's Fryer To Lead Ad Net Zero's Media-Planning Group
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2022
In a related move, Reckitt and programmatic ad-selling platform PubMatic have tak ...
- Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Building on its deal with Yahoo as its exclusive demand-side platform, Direc ...
- First-Party Data Reorients Media Sales
MediaDailyNews, Nicole Perrin - Wednesday, October 12, 2022
Advertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- Anomaly Adds Media Services, Touts A 'More Progressive Take'
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The studio, which will be headed by former Head of Communications Strate ...
- De'Longhi Group Appoints Mediaplus To Handle NA Media Planning, Buying
MAD, Steve McClellan - Monday, October 3, 2022
With the win in North America, Mediaplus Group now supports De'Longhi ...
- Telmar Parent LiiV Taps Capital One's Covalucci As Chief Product/Tech Officer
MediaDailyNews, Joe Mandese - Monday, September 26, 2022
Covalucci's new role will focus on product innovation via integration of LiiV ...
- Focus On These Media Levers, Or You May Waste Millions
MediaDailyNews, Ben Dutter - Thursday, September 22, 2022
A recent study confirmed what media planners have known for 70 year ...
- Tracy-Locke Appoints Munk Chief Strategy Officer
MAD, Steve McClellan - Wednesday, September 14, 2022
Munk joins from WPP's VMLY&R Commerce, where he led the innovation a ...
- Publicis Taps PMX Chief Raviv To Oversee All Global Media Ops
MediaDailyNews, Joe Mandese - Thursday, September 15, 2022
"Talia will develop PMX to become Publicis' overarching media platform globally a ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
Marketers with the ability to quickly alter media budgets are 25% mo ...
- Auto-Optimized Audiences: 3 Things You Need To Know
MediaDailyNews, Barry Lowenthal - Tuesday, August 30, 2022
Auto-optimizing makes it much easier to buy media, upending the media-planning a ...
- GfK Finds 'Radically Altered' Survey Environment, Overhauls Methods To Boost Quality Control
MediaDailyNews, Joe Mandese - Thursday, August 11, 2022
One of the largest sources of media planning research, GfK said t ...
- Patient-Centered Creative
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Thinking more like a patient than a clinician opens a marketer's imaginati ...
- IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
The findings are based on a recent IAB survey of ad exe ...