- Does The OOH Industry Want To Have A Say In Its Future?
MediaDailyNews, David Gordon - Wednesday, November 10, 2021
Rapid and accurate audience measurement is the gold standard of accountability f ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Media ad budgets in 2022 are expected to increase 13% compared v ...
- SRDS Launches Tools Fostering Diverse Audience Planning, Buying
Mediapsssst, Richard Whitman - Friday, October 8, 2021
A new platform segments the diverse audiences of thousands of titles whi ...
- Why De-Duplication Is Becoming The New Reach & Frequency
RTBlog, Joe Mandese - Monday, October 4, 2021
I'm seeing creative new data approaches designed to "de-duplicate" audience reach ...
- Why Media Planning Belongs In Creative Agencies
MAD, Timothée Belanger - Thursday, September 16, 2021
Controlling media planning allows agencies to build communication strategy as well ...
- WFA Study Finds Media 'Capability Gaps'
MAD, Steve McClellan - Wednesday, September 8, 2021
According to the study, there are five areas where multinational marketers a ...
- As Delta Variant Impacts Marketing Strategy, Change Your Creative Approach
Search & Performance Marketing Daily, Lucas Piazza - Thursday, August 26, 2021
The rise of the Delta variant has thrown a wet blanket ...
- TV Network Scheduling Executives Calculate New Episode Math
TV Watch, Wayne Friedman - Tuesday, August 17, 2021
Broadcast TV network executives compete with premium streaming platforms -- including tho ...
- Walmart U.S. Media Account Returns To Publicis Groupe
MAD, Steve McClellan - Friday, August 13, 2021
Walmart has confirmed the results of a six-month review process for t ...
- Model B Creates Way To Identify Audiences To Target Through Search, Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
The technology creates segments to target through "translation technology" that allows markete ...
- Reintroducing The Illy Brand You Already Know
Brand Insider Podcast, Steve Smith - Monday, August 9, 2021
You've seen the Illy brand before. You just may not know i ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Performance Marketing Insider, Laurie Sullivan - Thursday, August 5, 2021
Free at launch, the tool enables media buyers, planners and marketers ...
- 5 Reasons To Keep Traditional Media In The Mix
Marketing Insider, Andy Ehlen - Monday, August 2, 2021
Digital is on the rise, but traditional still offers strategic advantages ...
- Samba TV Hires Kris Magel To Build First-Party Data Business
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
Magel will build partnerships with a focus on the industry trend ...
- Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M Model
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
In what may well be an industry first, an ad-tech startup h ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
It launches with an undisclosed agency client to help media buyers bui ...
- Dentsu Creates Global Chief Product Officer Role For Media, Taps Doug Ray To Fill It
MediaDailyNews, Joe Mandese - Thursday, July 8, 2021
Dentsu International has promoted Doug Ray to Global Chief Product Officer ...
- GroupM Enters Long-Term Deal With Kantar For U.K. Media-Planning Data
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
WPP's GroupM U.K. unit has signed a new, long-term deal to u ...
- 5 Reasons to Keep Traditional Media In The Mix
Marketing Insider, Andy Ehlen - Wednesday, June 23, 2021
Digital is on the rise, but traditional still offers strategic advantages ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting Partnership
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Telmar, a leading provider of media-planning and buying software and data ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel Wilkins
MediaDailyNews, Tony Jarvis - Friday, June 18, 2021
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank ...
- Spark Foundry Named Fox's Media Agency: No, Not THAT Fox
MediaDailyNews, Joe Mandese - Thursday, June 17, 2021
The U.K. offices of Publicis Media's Spark Foundry have been named t ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
American Family Insurance and The General have selected Publicis to support the ...
- The Challenge Of 'Attention' Measurement
MediaDailyNews, Tony Jarvis - Monday, June 7, 2021
In a June webinar exploring what metrics should be used as med ...
- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On Virtual
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
Night Market, Horizon Media's ecommerce specialist unit, will host its second annu ...
- Cigna Consolidates Most Of Its Marketing Services Account With IPG
MAD, Steve McClellan - Tuesday, May 25, 2021
Cigna's new agency of record at IPG, dubbed "Team Unleash," will ...
- Labelium Launches New Entertainment-Focused Media Planning And Buying Service
Mediapsssst, Richard Whitman - Tuesday, May 25, 2021
Labelium Play is designed to integrate brands into video, audio and gami ...
- Beyond Brand Safety: Today's Most Important Standard is Brand Integrity
MAD, Yale Cohen - Wednesday, May 19, 2021
To help the industry start to think in this way, a n ...
- D2C Brands Tune-In to Primetime
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
TV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- Univision Upfront: Pushing More English-language Marketers To Advertise
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
Over 80 new brands have run campaigns on Univision this year. ...